Ideagen Global - Catalyze Magazine, February 2023

B Y I D E A G E N

CATALYZE.

February 2023

Washington

Roundtable

Edition

PLUS

Ideagen's Future

Global Leaders

Academy

Mark Fitzgerald

Global Head, International

Development Assistant

Services, KPMG

B Y I D E A G E N

CATALYZE.

February 2023

Washington

Roundtable

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Global Leaders

Academy

Rawle Andrews Jr.

Executive Director

American Psychiatric

Association Foundation

B Y I D E A G E N

CATALYZE.

February 2023

Washington

Roundtable

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Global Leaders

Academy

Manoli Lagos

Founder

The Living Fuel Consulting

B Y I D E A G E N

CATALYZE.

February 2023

Washington

Roundtable

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Global Leaders

Academy

Alan Miller

Founder

The News Literacy Project

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February 2023

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Global Leaders

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Ilana Ron Levey

Managing Director, Public Sector

Gallup

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February 2023

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Global Leaders

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Bill Ashworth

Head of Government Affairs

NIO

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February 2023

Washington

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Global Leaders

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Dr. Nicole Hayre

Founder

Cutocin, Cosmetic Dermatology Center

B Y I D E A G E N

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February 2023

Washington

Roundtable

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Global Leaders

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Winston Chang

CTO, Public Sector

Snowflake

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Theodoros Bizakis

Minister Counselor-Deputy

Greek Embassy to the US

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Paula Tavares

Senior Legal & Gender Specialist

World Bank

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Ashley Mills

CEO

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Dave Grimaldi

Executive VP, Government Relations

The Blockchain Association

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Rosie Chawla

Director of Global Education

Projects & Partnershipss

UNESCO Center For Peace

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Esteban Olivares

Head of Academics & New University Partnerships

Summer Discovery

M A R K F I T Z G E R A L D , G L O B A L H E A D ,

I N T E R N A T I O N A L D E V E L O P M E N T

A S S I S T A N C E S E R V I C E S , K P M G

George Sifakis: Mark, I'd like to talk a little more

specifically. You talked about so many incredible issues

- take us on a deeper dive into some of the work you're

doing, I know there's a lot, but if you could pick one.

Mark Fitzgerald: I'll pick three.

George: Even better.

Mark: Three levels, but the same issue. Let's focus on Ukraine. I'm incredibly proud

of the different elements we've touched around that tragedy in Ukraine, one being

with our own people. I talked about our stakeholders and heavily focused on clients,

but our stakeholders are also our own people. We have a firm in Ukraine, and many

in the firm have not seen their families for over a year now once we've gone past the

anniversary. As wives and children have left and are living in Germany, the UK, or

elsewhere in Europe, many of the fighting-age males remaining in our firm in

Ukraine are continuing to work. Not only are they just working, but thinking about

reconstruction. They're embedding themselves with ministries within the

government to help them and to guide them around what a potential rebuild can look

like. You know, in our industry, we always talk about opportunities, except with

Ukraine, we talk about needs. We don't want this to be self-serving. It's not. It's

about rebuilding a country that needs help from the international community, but

also about supporting the Ukrainians themselves. And our whole focus is on

maintaining that engagement with our colleagues in Ukraine.

CATALYZE MAGAZINE | 1


M A R K F I T Z G E R A L D C O N T I N U E D . . .

The second level would be, and George, you know me personally, I sit on the chair of a

large NGO based here in D.C. called PACT. They had teams already operating in Ukraine

when the US government reached out to them and said, can you help us with the health

systems in Ukraine right now? Not when the war is going to end, but right now, to give

them that support. So we have teams within PACT who work with three hours of power a

day from wherever they feel safe in a way that can be fulfilling and ultimately supportive

over time.

George: Wow.

Mark: And then, more broadly, we have clients where we can support the clients to do

what they do best in that war environment. I came back from a country in the Middle East,

and they have a faith-based organization with significant communities of 300,00 people

that they provide humanitarian and social support to in Ukraine. Half of them were

evacuated in the first 2 or 3 months of the war, the rest ensued, and they need that

support... So maintaining that awareness of the physical threat that this particular client of

ours has on a daily basis and still does what its general purpose and mission is, it's

incredibly compelling to be involved with that.

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RAWLE ANDREWS JR.

ANNOUNCES THE FIRST-

STEP PLAN

EXECUTIVE DIRECTOR OF THE

AMERICAN PSYCHIATRIC

ASSOCIATION FOUNDATION

George Sifakis: Your announcement to double, triple, quadruple down and say "we're

making a financial commitment to mainstreaming mental health and awareness of it." To

say that the foundation, the APA, is behind this in this most critical time, post-COVID.

You know, the entire planet has been through the same thing for the first time in human

history, and I believe mental health is probably one of if not the number one issue, a

tangent to the number one issue.

Rawle Andrews Jr.: So George, let me say one other thing about the first step campaign.

This is not a hit-and-run. This is a five to seven-year commitment. So, year after year, we

cannot do it alone. You and I have talked before, and hopefully, we'll talk today about the

power of collaboration, but we're going to stick to this. So the first phase of First Step is

just to focus on the treatability of baseline mental illnesses. Depression, anxiety, PTSD;

these are treatable conditions, but people suffer in silence, self-diagnose, then sometimes

self-medicate. We can stop that.


FIRST-STEP PLAN

CONTINUED...

Rawle: After we get through this one and move to phase two, we move from awareness to

behavior. Now what we're going to say is when you go to any health provider, you don't

necessarily have to go to a psychiatrist. Now, this is weird for a medical society. We're

not saying come to the APA, we're saying when you go to your gynecologist, when you

go to your pediatrician, when you go to your primary care and they talk about how your

knee might need replacement, how you feel about that, stay in that conversation with that

medical professional. That's about behavior. When we get to the third phase, what we

hope all will say is, "there is no health without mental health." George, when we came up,

all you ever saw were GM and Ford cars in the commercials. Now everything is what's

your A1C score. Nobody talks about diabetes and stigma. Nobody talks about HIV and

stigma. They're just talking about; how do you live your life with a chronic illness. That

might be our situation with mental health.


THE LIVING FUEL'S

5 PILLARS

MANOLI LAGOS

FOUNDER, THE LIVING FUEL

George Sifakis: What is your journey, and

how did you end up here?

Manoli Lagos: It's funny. I never saw

myself as an entrepreneur, even though it

ran in my family's blood. My dad was an

entrepreneur, but I worked for a big

company, PricewaterhouseCoopers, doing

consulting for six years, traveling a lot,

working a pretty high-stress job. Then in

my fifth/sixth year, I started to get a lot of

symptoms of burnout. At the time, I had no

idea what burnout was, but I was waking

up after 8 or 9 hours of sleep, feeling

exhausted. I had a hypo thyroid issue, and

being in my mid-twenties, I knew

something was up to have a thyroid

imbalance. I had autoimmunity; I was

getting sick all the time, and I couldn't

figure it out.

So I started to take my health a little more

seriously through my own learnings and

seeing some holistic practitioners in New

York. I did a lot of nutrition and lifestyle

work and was able to get myself fully

healthy without medications in about 6 to 9

months. That became a huge awakening

for me. After that, I saw food as more

medicine, not as just purely fuel for your

body. Calories in, calories out, as we've

been taught.

I saw it as so much more; it got me

intrigued. It led to me going back to

school and pursuing nutrition while I

was a full-time consultant. Then I

started coaching people. I found it

really natural, and I loved coaching

friends and family. Whether they

wanted to lose weight, wanted more

energy, were having sleep issues, or

had stress that wasn't something they

could handle. I was helping people

naturally, and a few clients turned

into five, ten, 15, 20. Then at one

point, I realized I was so busy with

my side hustle and was so much

more passionate about it. I found

myself in my free time reading

nutrition articles, sending my family

stuff, researching new supplements,

and I said, 'why don't I just do this

full time?'


THE LIVING FUEL'S 5

PILLARS CONTINUED...

Manoli: Then when I felt comfortable, I made that leap and started the coaching

business, which was mostly working with people one-on-one. My ultimate dream

was to help companies like PwC because those are the employees I feel need it

most. They're working in high-stress jobs, eating out all the time, and not sleeping

in their bed because they're traveling, so their routine is very off. I figured I could

help those people the most, and now 4 or 5 years later, we are working with some

of these big companies. Deloitte is one of our clients, so it's pretty cool to see

things come full circle.

George: What an incredible journey. And as I understand it, the living fuel is built

on five pillars. I'd love to hear what those five pillars are.

Manoli: Yeah, so nutrition, as I mentioned before, is such a big one. The fuel, the

food that we put into our body. That one's not a surprise. Our environment is

number two; the physical environment that shapes our daily habits. Things that are

commonly swept under the rug in our environment are things like household

toxins. Many of us aren't aware of all the potentially harmful things in the average

household, so I help educate people about that. Movement is the third pillar, and it's

not just exercising, it's movement as a whole that's really important for longevity

and staying healthy. Next, mental health; through COVID we've seen that mental

health is of the utmost importance right now. From stress and anxiety to the way

people manage their mental health state and their emotions is super important. And

the last one is sleep. This one is kind of swept under the rug as well, especially in

corporate culture, where we're taught that the longer that we're working and the less

that we sleep, the better. That's glorified in the corporate work culture, and it was

one of the things that I think contributed to the illnesses I was suffering in my mid-

20s. So sleep is absolutely pivotal, and it's the final of those five big pillars.


Director of Product Marketing at Microsoft,

Grace Clack, outlines the progress made from

Microsoft's sustainability journey and the

lessons learned to improve in 2023.

By utilizing data to understand the impacts of

their initiatives and developing partnerships

with like-minded organizations, Microsoft's

sustainability commitments are generating

impact within communities and creating

competitive advantages.

Grace Clack

Director of Product Marketing

Microsoft

To read Grace's full blog post, click the link below!


NIO'S THREE TIERED

ELECTRIC BATTERY

SOLUTIONS

BILL ASHWORTH

HEAD OF GOVERNMENT AFFAIRS

NIO

George Sifakis: What are the biggest challenges that you're seeing facing the electric vehicle industry today, and

how is NIO addressing those challenges?

Bill Ashworth: Great question, so one of the things that NIO focused on when they were first starting their go-tomarket

strategy overseas, in China, and Europe was, what are those barriers to early adoption? What do people care

about, or what's giving them pause when purchasing an electric vehicle? And what we found from all the data we

saw is that it's mostly centered around the reliability and cost of the battery. The battery cost is the highest of the

electric vehicle, so we said to ourselves, how can we reduce the cost and the perception of reliability, to make this

more seamless and comfortable purchase for consumers? How can we lower our cost to reduce the overall cost of the

product?

NIO has really come up with a very innovative solution, and it's the battery swapping technology or battery as a

service. We offer three types of battery solutions. The first is home charging, which I'm sure most people are familiar

with. We have different home charging services and different power levels of home charging. Some of our home

chargers can recharge your car in about three hours, while others take about 12 hours, depending upon the type of

home battery charging station you purchased. The other is the battery swapping stations, where you drive into a

battery swapping station, maybe half the size of this room, so it's fairly small. You're in, and in under three minutes,

you can have your old battery swapped out for a new one, and you'll be right back on the road. It's very analogous to

just pulling into a gas station, going in and getting a cup of coffee, coming back out, and having your gas tanks filled.

The third power solution is NIO mobile charge, where you can actually schedule a NIO power supply truck to come

to you and charge your battery. It's a subscription model, and right now the price point is about $140 a month, but it's

cut the cost of the battery component of the overall cost by about 50% just in the past ten years. That's what we see

as the biggest obstacle to EV adoption right now, and these are our solutions to that problem.


I D E A G E N ®

G l o b a l I n n o v a t i o n S u m m i t

Streaming March 31st on

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CUTOCIN AND A DIFFERNT

TYPE OF PATIENT CARE

DR. NICOLE HAYRE

FOUDER

CUTOCIN & THE COSMETIC DERMATOLOGY CENTER

George Sifakis: How do you

approach patient care differently

than others in your field?

Dr. Nicole Hayre: Well, I would say

multiple ways. For instance, I

think I've been looking at the

whole body system more than

other physicians. I was aware of

the importance of vitamins and

probiotics for many years before

they became trendy. I also look at

things from a very science-driven

angle because of my background,

so I'll really hyper analyze things.

How is this really going to work?

Is it safe? Would I do this to

myself? So that's a little bit of a

different approach, and I think a

lot of the people who come to me

really appreciate that because

they feel that they're in good

hands. Maybe It's a little safer

because I am so critical of new

things coming to market.

George: Well, that's what you

see in the medical profession,

and in any profession, as you

know, there's just so much

information out there. Where

do you begin? And you're

obviously a trusted source and

provider of information

because you're vetting it, you're

reviewing it, and you're not only

doing that, you're developing

products like Cutocin that are

helping to change the world by

making people feel better.


DR. NICOLE HAYRE

CONTINUED

Dr. Hayre: Yes, patients really respond to Cutocin, and I have to say, I've never seen

such a strong response to a skincare line before. I've been selling them in my

office for 20 years, and after the pandemic, when I had just started selling Cutocin,

there were a couple of times we had supply issues and would run out. Some of the

women who ran out of their product would come in, and I'd say, I'm sorry, it's

going to be a couple of weeks, we're still waiting on a shipment, and they'd panic.

I mean, sheer out panic. I've never seen anything like it before

George: Because they felt so good with it.

Dr. Hayre: They felt so good with it and had such a good response. Then when the

product would come in, they would buy three at a time to ensure they wouldn't

run out again. It was fantastic. So I knew it was something that was really

affecting them.


G L O B A L

Data Partnerships

& Responsible

Stewardship

Winston Chang

CTO, Public Sector

Snowflake

George Sifakis: What do you see as the impact and outcome of partnerships

specifically? Then taking it a step further, we talked about the cross-sector

piece: why is that cross-sector piece, within the context of developing

partnerships, so vitally important?

Winston Chang: Well, I think you see a lot of impacts; take Ukraine for an

example. The ability of so many different nations to support Ukraine at a data

level, to be able to look at the intelligence and bring it together, coalesce it, and

share it among allies in order to support a set of people's freedoms. But I would

also warn, or maybe give a heads up, especially to the global public sector, to

think about how this technology actually changes the way you have to operate.

The reason I flagged this is that we all talk about how data is the new oil, and

we treat data as an asset like it should be treated. However, governments have a

stewardship responsibility around that asset. You think of the value of a data

asset, like what commerce will do or what USAID does in the United States.

That data is extremely valuable, especially when combined in collaboration with

the private sector or other sorts of nonprofits. However, that stewardship,

because of the ease of sharing data, has now changed.


D A T A P A R T N E R S H I P S & R E S P O N S I B L E

S T E W A R D S H I P C O N T I N U E D

Winston: And I'll give you some examples here. Let's say we talk about Alaska. In the

United States, Alaska has access to a resource called oil which we all know is incredibly

valuable, and it is responsible and pays back the dividends that come from that oil to its

citizens. Another example would be our pensions benefit group, PBGC'S, which invests

and supports all the pension benefits as a backup insurance group. However, it has to reinvest

its assets. Similarly, data is an asset, and many organizations around the world now

need to look at their nation's data. When you look at the European landscape and how data

is starting to map out, you're going to have very country-specific data centers where data

is not allowed to leave the country. However, that data is extremely valuable. So what is

the responsibility as the data steward now for that country? Those are the things we need

to think about, what that actually means, how to potentially make money off that, and

where does that money go?


IDEAGEN®

Washington Roundtable

Streaming Now on Ideagen

Ideagenglobal.com | Presented Globally by


MINDFRAMES

OF OBSERVING THE

NEWS

By: Alan Miller: Founder, News Literacy Project

George Sifakis: What types of mindsets and what are those markers that we're looking for

when analyzing the validity of news and content sources and other types of information?

What are we looking for? What can you point to that says, aha, that's legitimate, trusted

information?

Alan Miller: Yes, and it's very important to underscore, we don't tell people what to trust;

we're giving them the tools to make that determination themselves. And so, I would say

the first thing is to pause when you encounter any piece of content and ask yourself, what

are you looking at? Is this purported to be news? Is this opinion? Is this advertising? Is it

raw information? Is it something that seems to be intended to inform you in an accurate

and dispassionate and transparent way? Or is it something that seeks to sell, to persuade, or

very importantly, to inflame?

.

If it's something that's really appealing to your emotions, that's a red flag. When

something gets us angry, agitated, or fearful, the thinking part of our brain often shuts

down, and we react more viscerally. Look at the source, is this trusted? Can you tell who

created this piece of content? What are the sources cited? Is there evidence to support the

facts in the piece? Do you have multiple points of view? Are you given information to

allow you to make up your mind about something, or does it seem to be pushing you in a

particular direction? Then you might look at the comments and see whether it's been factchecked

by independent sources, including rumor guard. If you sink in one place, it may

well not be true, especially if it seems to be too good or outrageous to be true, it's another

reason to pause.


MINDFRAMES OF OBSERVING THE NEWS

CONTINUED...

Alan: The other thing to recognize, and you mentioned the pandemic which is a good example,

is that truth often takes time. You need to follow a story over time, especially when there's a fastbreaking

story that gets a lot of attention and appeals to our emotions. As journalists or scientists

are trying to determine the facts, the bad actors come in and try to set the narrative. So that's a

particular reason to pause and wait until you're confident, not only with whether you trust this,

but very importantly, whether you share. The viral rumors and the toxic misinformation can't get

the kind of scale that it reaches without so many of us often inadvertently spreading this to

others.

2023 Purpose Prize Winners


LIFE IN

AFGHANISTAN

F e a t u r i n g I l a n a R o n L e v e y , M a n a g i n g D i r e c t o r ,

P u b l i c S e c t o r a t G a l l u p

George Sifakis: And what about

Afghanistan? I know you mentioned

Afghanistan. What is life like right

now for the Afghan people?

Ilana Ron Levey: Yes, we're very

proud of our polling history in

Afghanistan. Gallup has been the only

organization able to collect nationally

representative data under the Taliban

in both rounds, so we have a pretty

unique lens. We are seeing dismal,

dismal views from the Afghan people,

and it's not surprising. 62% of Afghans

are dissatisfied with their freedoms,

both men and women. There's been a

curtailing of all kinds of freedoms.

Freedom of expression, freedom of

mobility, and autonomy in your lives.

90% of Afghans say that it's difficult

or very difficult to get by on their

household income. In the last 12

months, 86% of Afghans say they've

had difficulty affording food for their

households. Except for once in the

Central African Republic, that's the

highest level of food insecurity in the

last 16 years in all countries we've

surveyed through the world poll. .

So what we're really seeing is a

breakdown in the ability to provide for

families, a breakdown in economic

opportunity, and a breakdown in job

prospects. Everyone knows that, but

these numbers are just so staggering.

Close to 1 in 9 Afghans are having

difficulty providing food, and over

90% have concerns about getting by

on their household income.

George: And so I imagine that when

global leaders look at what's

happening in Afghanistan, certainly

intelligence agencies, there's a direct

correlation when you're looking at this

data that can help decipher that. But

I'm sure you also, with this

information, help inform and affect

their decision-making as well.

Ilana: Absolutely, because I think

many people wonder, did the Afghan

people embrace the Taliban, and are

they supportive of the direction of the

country? Do they feel like more

opportunities are being unlocked for

their population? And I think we're

seeing a very different picture.


Editor's Note

Dear Friends and Colleagues, We are underway in this new

year with a fresh start in 2023, and there are numerous positive

trends and advancements to be optimistic about. From

breakthroughs in technology to inspiring advancements in

sustainability, it's an exciting time to be alive. We are seeing

communities come together in new ways with a renewed focus

on changing the world. The world continues to evolve, with ai

and virtual experiences becoming increasingly accessible and

diverse, including the latest from ChatGPT and OpenAI.

As we move forward into the year, it's important to celebrate

these advancements and continue to strive toward a brighter

future. At Catalyze Magazine by Ideagen Global, we are

thrilled to be a part of this positive movement and can't wait to

share all the exciting developments with our readers in 2023!

GEORGE SIFAKIS

GEORGE SIFAKIS

Editor-in-Chief & CEO

-Ideagen


ALEXA SIFAKIS

Senior Editor

DANIEL KERNS

Publication Co-Editor

Pictured Top to Bottom

George Sifakis, Ideagen

Rawle Andrews, Jr. APAF

Nasdaq Board Times Square

Ideagen Global - Catalyze Magazine, February 2023

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