Catalyze September 22

CATALYZE.

B Y I D E A G E N September 2022

Featuring

Highlights from

Ideagen's Global

Impact Summit in

Athens, Greece

Global

PLUS

AARP

Presents: The

Purpose Prize

Honorees

Impact

Summit

Edition

Panagiotis Zikos

CEO & Managing Director, Otis Greece and Cyprus

CATALYZE.


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Ideagen's Global

Impact Summit in

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PLUS

AARP

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Global

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Edition

Alex Costopoulos

Secretary General, AMCHAM Greece

Founder & CEO, FORESIGHT

CATALYZE.


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Global

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Amb. Ioannis Vrailas

Permanent Representative of Greece to the EU

CATALYZE.


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Global

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Yanna Darilis

Media Executive & On-Air Talent

CATALYZE.


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Global

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Amb. Angelos Pangratis (ret.)

Former EU Ambassador

Bill Ritcey-Donohue

Vice President of National Security,

Govini

CATALYZE.


Featuring

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Global

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AARP

Presents: The

Purpose Prize

Honorees

Edition

CATALYZE.


Featuring

Highlights from

Ideagen's Global

Impact Summit in

Athens, Greece

Global

Impact

Summit

Edition

PLUS

AARP

Presents: The

Purpose Prize

Honorees

Maria Loi

Chef & Founder, Loi Brand

CATALYZE.


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Global

AARP

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Edition

Tilemachos Moraitis

Government & Corporate Affairs

Greece, Cyprus, Malta, Baltics and

Ukraine, Microsoft

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Global

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Summit

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Katerina Stathopoulou

Governor, The International

Propeller Club Port of Piraeus

CATALYZE.


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Global

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Konstantinos Michanetzis

Founder & CEO

Sylipsis Corporation

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Christos Stamatis

CEO, Stevia Hellas Cooperative

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Nicolaos Theodossiou

Chair of SDSN Black Sea

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Vice Admiral Vasilios Martzoukos

Vice President of ELISME

IMPACTS OF

DATA DRIVEN

SOLUTIONS

EXPLIANED

BILL RITCEY-DONOHUE

VICE PRESIDENT OF NATIONAL

SECURITY, GOVINI

George Sifakis:

What, and how does data science and the optimization of it help to solve critical issues across

society?

Bill Ritcey- Donohue:

Well, thank you very much, George. I have to say being here in [Greece] the cradle of Western

civilization is humbling. And to be asked that question of how do you make decisions? Well, the

Greeks have been trying to philosophize that for thousands of years. So first of all, I would say, it's

already been mentioned several times, but we take a little bit of a different approach. I like to

think, what you measure you can manage and make decisions on. We say, in God we trust, all

others, bring your data.

So what we try to do is take the objective, the goal, the outcome that is trying to be decided, and

get clean data. So, the fact of the matter is we are overwhelmed with data. You can go on in your

pocket right now and have more data than we've ever had in history in just your little hand, what

do you do with the data? How do you make it relevant to what you are trying to decide, and then

give yourselves an iterative approach to it? You're never going to be right the first time. With data

it’s not a game show. If you get the right answer, it's improving, it's getting better, then It's

measuring that improvement. We call it in the military an OODA loop- Observe, Orient, Decide, and

Act. So understand where you are, orient to what your goal is, decide, act, and then do it again and

repeat. The quicker you can do that, and the more agile you are, as we learned in the last panel, the

better you'll get. And when you keep measuring that and sharing that with others so they can do

the same thing we start to see a chain reaction of improvements being made.

CATALYZE MAGAZINE | 1

ESTABLISHING

AN SDG

OBSERVATORY

GRIGORIS ZAROTIADIS:

DEAN OF THE FACULTY OF ECONOMIC AND

POLITICAL SCIENCES, ARISTOTLE UNIVERSITY

The SDSN is the Sustainable Development Solutions Network of the United Nations,

which is responsible for the worldwide promotion of the SDGs and the way they are

organized. It is organized in national and regional chapters in nodes. One of these

chapters, which is responsible for the whole Black Sea region, is located at Aristotle

University. This chapter reveals the importance of Greece and FAI having such an

important and prestigious contributing initiative hosted in FAI. In the frame of SDSN and

the Black Sea, one of the activities that we realized is of great importance is the study

conducted on the feasibility of creating an observatory for SDGs in the Black Sea. This

was done with the support of the Black Sea economic cooperation and funding from BIS.

Now, let me say just a few words about the idea we have on the content, goals, and

activities that can be realized with an observatory in the Black Sea. First of all, to have a

successful implementation of the SDGs in the time span the whole world community

has defined in 2015, we need to have continuous observation, and reporting on the

progress we are making in different areas of the world. And this is the main activity that

will be realized in the frame of a Black Sea Observatory. The Observatory is important for

the realization of the SDGs in terms of socioeconomic aspects, but also in terms of

environmental aspects. Besides the main activity of the observatory, which will be

reporting SDG Progress there are two other additional activities that are very important.

One is the awareness raising and the realization of specifically focused seminars and

workshops for staff in both the public and private stakeholders from the region to

strengthen their ability to contribute to the SDGs. The third activity, which is also very

important based on the reports and the studies we have done; is we want to create a

consulting service provided not only for the public but also for the private sector. Let me

give you an example of what it could mean. For instance, the observatory could support

private and public entities in raising funds to support the SDGs. So, at Aristotle University

we are in an effort right now to mobilize the necessary funding and support to start this

great Observatory.


2022 Winners

Purpose Prize

Learn More

Bill Bracken

You live. You learn. You give back.

No one knows this better than people ages 50

and older, who have spent decades

accumulating a wealth of knowledge that only

life experience can bring. Armed with this

wisdom, they are a powerhouse of innovation

tackling some of the greatest societal

challenges of our time and inspiring others to

do the same.

The AARP® Purpose Prize® award supports

AARP's mission by honoring extraordinary

people ages 50 and older who tap into the

power of life experience to build a better

future for us all.

“AARP is honored to celebrate these

extraordinary older adults, who have

dedicated their lives to serving others in

creative and innovative ways,” said AARP CEO

Jo Ann Jenkins. “During these trying times in

our country and globally, we are inspired to

see people use their life experiences to build a

better future for us all.”

Ify Nwabuku

Raymond Jetson

Rita Zimmer

Alan Miller


Health For A Better World

Dr. Rod

Hochman,

President of

Providence

GREECE'S BLUE

ECONOMY TAPS

INTO OTHER

EMERGING

SECTORS

D R . M A R Y P A P A S C H I N O P O U L O U

C O R P O R A T E D I P L O M A T , A U T H O R ,

L E C T U R E R , F A C I L I T A T O R

I certainly won’t bore our audience with statistics, but I think that it's important to mention certain

numbers because as Patra said, what we cannot measure, is what we do not know. So I'm very

grateful to talk actually, about how Greece is faring worldwide and on an EU level. And this has to

do with the blue economy. So just for all of us to remember Greece belongs among the big five in

the European Union when it comes down to the gross percentage of added value and the blue

economy. And it's among the big three when it comes down to employment, related to the blue

economy. So I think that these two parameters show us very clearly where we stand with 350,000

jobs that are related to the blue economy and a percentage of 5%, of GDP related to blue growth,

perhaps for you to get, a comparison. I was looking at US figures and the US ocean economy has 2.3

million jobs related to the ocean economy and just about 2% of the US’s GDP is linked to the blue

economy. So if you just compare and you understand what we're comparing, you will see how

significant the blue economy is for us now. It is not just that we have certain sectors that are

dominating the Greek economy and it is, first of all, coastal tourism which again, for us is a big issue.

And then we have, of course, maritime transport. I don't have to tell anybody that with 20% of the

global fleet, that we, Greece, are the global leader in shipping. Then as a third sector dominating

the great blue economy, we have the so-called living resources. If you have a look at the numbers

again, you will see that there is quite an imbalance there. So it's about 75% of the jobs that are

hanging together with coastal tourism, and about 15 to 16% to maritime transport and the rest, to

living resources. So, this is a strength, but it's also a kind of a challenge for the future. We should

definitely look towards a Greek economy that is more orientated toward emerging sectors.


The New Dynamics

of The European

Green Deal

IOANNIS VRAILAS

DEPUTY HEAD OF THE EU DELEGATION TO THE

UNITED NATIONS, NEW YORK

Amb. Ioannis Vrailas:

One flagship project that I want to particularly emphasize is the European

Green deal. It's a radical transformation of our economies and energy mix.

It's a combination of policies aiming at tackling climate change by

ensuring that this transition will be fair and just, leaving no one behind.

The member states of the EU the council agreed recently to fit 55

legislative packages. I don't want to bore you with all the various

institutions that come into play in the decision-making in Brussels, but we

hope that we can reach a final agreement with the European Parliament

before 2023. This European Green Deal has several dealings. The first one

is of course the environmental dimension and the need for urgent action.

The Paris agreement and the SDGs have set the guiding framework at the

global level. NDU has undertaken a leading role in this effort by first

declaring its commitment to net zero emissions by 2050, it is true that we

account for a small part of the global emissions, but we hope that the

ambitious standards that we have set for ourselves will act as a normative

power will lead by example, especially with regard to the United States

and to China. The second one is the geopolitical aspect and the external

dimension of climate action. The green deal influences the used political

and trade relations in its neighborhood, but also beyond dependence on

fossil fuels which affects long stand dynamics with traditional gas and oil

suppliers.


The New Dynamics of

The European Green

Deal continued...

Amb. Ioannis Vrailas:

The recent Russian aggression in Ukraine has only accelerated the

process that was already on track with the EU now aiming at eradicating

its dependence on Russian fossil fuels, as soon as possible through its

ambitious Repair EU plan. We also have new trade instruments such as

the carbon adjustment border mechanism, which will reshape trade

dynamics with the countries. It's definitely an issue that requires special

attention in order to avoid carbon leakage. And of course, there's a

possibility of cooperation of cooperating with several countries in our

region, not least in the Middle East and North Africa and Greece. Greece

because of its geographic location is extremely well placed to, and in fact,

it's already playing an important role with several interesting projects,

well underway. The third reading of this dimension of societal

acceptance, which is key to the success of our endeavor and the pathway

towards net zero emissions will require hard work and will inevitably put

pressure on vulnerable citizens and regions in transition.

The ongoing energy crisis coming on top of the recent COVID D 19

pandemic has also demonstrated that there's discrepancies between the

member states in that every EU member state has a different starting

point in terms of the mix as well as the GDP. So, what we're trying to do in

the EU is to agree on an effective collective response that will mitigate the

impact of a problem affecting the level playing field of the single market.

These are drawbacks that exist. We're aware of them. They will be

recurrent in the future. We hope we'll do everything we can so that they

do not derail the whole effort. Only teamwork and collective action are

the answer to the problem.


IDEAGEN GLOBAL IMPACT SUMMIT

Streaming September 8th on Ideagen TV

Ideagen Global "Presented Globally by Microsoft"

and in collaboration with ACS Athens and

ALLILON.net and supported by the American Hellenic

Institute is pleased to present the Ideagen Global

Impact Summit in Athens, Greece with this global

forum for audiences across the planet.

This summit highlights the importance of creating a

sustainable future from both a personal perspective

and a societal one through impactful leaders in your

community. Broadcasting on the Ideagen TV Network,

including Ideagen Radio and Catalyze Magazine.

In Collaboration with:

Presented Globally by

Microsoft


HOLISTIC EDUCATION, IN A TECHNOLOGICAL

WORLD

P E G G Y P E L O N I S : P R E S I D E N T , A C S

A T H E N S

It takes holistic education, educating the mind,

the body, and the soul. And what do I mean by

that? It's really important today, and as we

talked about earlier, that change is happening

at a very rapid pace. Technology is advancing

quickly, and artificial intelligence is entering

our lives. Change is a constant in our lives. We

were called on to respond to change just

recently with COVID. The children in the world

looked to the adults for the answers, and the

adults had no answers. The adults looked to

the authorities for the answers, and the

authorities had no answers because this

change took us by surprise. Change is going to

continue, and it's happening on multiple levels

continuously.

What's happening in the world of education is the global economy is creating higher

levels of competition. Requiring higher levels of expertise, requiring people who know

themselves better, who understand the world better, who are able to manage

themselves, be self-directed, be more independent and knowledgeable at the same

time. This means that we have to train young people at a higher level of mental

complexity earlier. Of course, this places a lot of psychological stress on students, but

people are very resilient, and young people are very resilient.


HOLISTIC EDUCATION, IN A

TECHNOLOGICAL WORLD,

CONTINUED...

We want to be able to teach them not only to respond and cope with change, as we

did with the pandemic. We want to teach them to be able to navigate change and

most importantly, to shape change, to initiate change so that we don't, and they don't

become victims of change. How do we do this? First of all, of course, academics are

very important. Not just math, not just science, not just technology, but the classics.

Philosophy, literature, music, and art, these are things that teach us how to think

critically. We need to know how to synthesize information. We need to know how to

make decisions about things, and we need to make decisions through an ethical lens

if we have any hope of improving life and living on the planet. So when we talk about

educating kids holistically, we talk about providing the skills and the knowledge so

that they can succeed in a very competitive world, but we're also talking about

creating conscious, responsible citizens. People who will take that knowledge and skill

and turn it into action in the world. That means being able to cultivate compassion,

being able to cultivate psychological muscle, so that they can turn all of these things

into positive action to improve life and living on the planet.



THE NEW

CURRENCY OF

THE FUTURE

Konstantinos Michanetzis:

Founder at Sylipsis

Corporation

Now skills are the new currency of the

future, and it's the expression of the

industry to try and cope with the fastchanging

things that happen in

education. Education and skills are

two things that come together but

also contradict a little bit. Skills are

against the traditional educational

systems we have seen, and they

expressed the need for the industry to

bring more and more at a faster pace.

That's why now we are speaking about degrees and skills, and even Google announced a

few months ago that they will be hiring people without degrees based on skills. The

reason they do this is not because they don't like degrees, but because they are trying to

cover the high demand for skills in the marketplace that the pace of universities cannot.

We are in this era now where people will need to upscale all the time, and this will

become even more demanding as efficient/artificial intelligence comes in and it'll start

taking jobs from our people. We will need to switch careers and switch skills to move in

another direction. So, yes, right now, we have marketplaces for skills.


THE NEW CURRENCY OF THE FUTURE,

CONTINUED...

These were available for many years before the pandemic appeared, but they mostly

focused on specific industries. The IT industry and the digital art industry were mostly

utilizing this in marketplaces, then the pandemic happened, and this was a huge

shift. Companies had to change the way they work. They had to work with remote

workers, they had to learn tools, and they had to learn how to manage remote

workers. This is a big difference. It's not about learning the tools, having tools, or

having infrastructure. What changed with the pandemic is the understanding of

management. Companies felt safe. Now they can outsource production to people

remotely, and they can do the job equally as well as they used to do, some even

better than before having teams in offices. They could reduce facilities and expenses,

workers were happier because they were not commuting, and they could work from

home. And this changed the whole concept. Now that we have this idea that we

understand how to manage remote teams globally, a great door has opened.

Now, a great door opens and companies can start outsourcing not only digital skills.

We see a new marketplace appearing in the in the industry. And before we had only

marketplaces, for it and digital arts. Now we see marketplaces for legal services. We

see marketplaces for dental, for medical services, or we see marketplaces for

shipping services. And it's not only about our sourcing, but getting access to skills.

And this is I think, where it's going, how skills are going to change the way we

operate as businesses and as individuals.

Global Leader Academy

P R E S E N T E D B Y I D E A G E N

I D

E A G

E N G

L O B A

L . C O M

P R E S E N T E D G L O B A L L Y B Y

M I C R O S O F T

MAKING TECHNOLOGY

SCALABLE

TILEMACHOS MORAITIS:

GOVERNMENT AND CORPORATE AFFAIRS MANAGER AT MICROSOFT

GREECE, CYPRUS, MALTA, BALTICS & UKRAINE

If you ask the ministry of digital transformation in Ukraine, "What was the key point that

turned the wave around in Ukraine and allowed them to confront attacks from Russia,

not only the kinetic attacks but also the immense cyber attacks." That was the point

that they understood, and they turned to big tech companies such as Microsoft and

were able to deploy very modern tools to continue their operations. One month into the

war, I was receiving emails because, in my role, I cover Ukraine. I was receiving emails

asking me, "What is the status of the Ukrainian government? Are they operational?" And

yes, they were. Until now, they have managed to be operational because they use the

modern digital tools available to continue their work. Of course, they also used these

tools to confront immense cyber attacks from Russia. These were unprecedented times

in terms of cyber security. Now, I would like to turn this discussion to a more normal

environment and context, because in Ukraine, there's a war, and it's a bit extreme.

There's also the aspect of business and what businesses are doing in terms of

confronting these challenges. And again, I would say that digital technology here offers

the best solutions. And why is that? Because in a world that we live in where various

resources are becoming more scarce, technology is the only solution that can scale up.

You can work longer, and you can work harder, but there is a ceiling on that. Technology

is the best scalable solution, and I would like to give you examples of what Microsoft is

doing to confront the affirmation challenges. I would like to focus on what we're doing

to prevent the climate crisis, the environmental crisis. We work on two levels in that

front, first internally, where we announced very ambitious goals to become zero waste,

carbon negative, and water positive by 2030. Even more by 2050, Microsoft is aiming to

remove all historic emissions that have been produced since day one of our operations.



MAKING TECHNOLOGY

SCALABLE, CONTINUED...

Tilemachos Moraitis:

You can understand how important that is.

Another example, we recently announced

that our data center in Sweden is operating

and running on 100% renewable energy. We

are producing zero waste by either recycling

or repurposing materials removed from our

infrastructure. Now on an external level,

what we do is provide the tools to

organizations and people that have

embarked or are continuing their

sustainability journey to have success on it.

We think that the most important aspect in

this, and I would also refer to the quote from

Dr. Papaschinopoulou who said that you

cannot measure what you don't know. It's

exactly what the digital tools are providing;

knowledge data about what we are doing

ILEMACHOS MORAITIS:

GOVERNMENT AND CORPORATE

AFFAIRS MANAGER AT MICROSOFT

GREECE, CYPRUS, MALTA, BALTICS &

UKRAINE

and what the measures we are taking result

in, so that we improve our actions in

tackling these problems. In closing, I would

say that overall digital technology is not

about only business growth. It's about

preserving and protecting fundamental

human rights and needs.

THE FUNDAMENTALS

OF RE-SKILLING

ALEX COSTOPOULOS:

OWNER, FORESIGHT STRATEGY &

COMMUNICATIONS;

We have to find a way to work together. To

collectively synthesize and regenerate the

discussion. I agree we have to think from the

beginning about all the things that we think

we know. We are talking about re-skilling,

and yet we, although it sounds tremendously

arrogant and please don't take it that way;

acting as leaders in certain fields, we need to

be re-skilled and rethink how we are working

together.

I think the media is doing a large job, but the media is us. The narrative that we

create, it's what goes to the media. The media asks us about things, and I think most

of the time. We stick to buzzwords. We stick to what's easy. We stick to what won't

create problems with our friends, whether in politics or business or what will keep us

safe. But it's a period, in my opinion, that is not about keeping us safe but about

making sure that it will be safer for our kids to pursue their dreams; to find what they

love. I'm sure if we ask a hundred students whether they think their CV is more

important than falling in love, they will tell you the CV, but it's that idea of being able

to fall in love, to live your life, to find what you wanna spend your life doing every day.

I think it's those fundamentals that we need to go back to; to work together. This is

how the media or the broader communications industry will portray our stories, and

maybe we can change something



GREECE'S GREAT HIGHWAY

GREEK VICE ADMIRAL VASILIOS

MARTZOUKOS

We should approach the sea as a great highway

where travel and traffic are much easier and

cheaper than by land. When we are talking about

a sea power, we are talking about a force

multiplier directly connected to wealth, wellbeing,

opportunities, progress, influence, middle

class, and democracy; all these things are directly

connected. Historically, it's not possible for a

maritime power to have, for a long time at least, a

dictatorship.

It's impossible because the internal society is organized in such a way that makes it

impossible to happen. Now Thucydides, or Thoukydídis in Greek, has very much

analytically described the benefits of being a state maritime power. Admiral Alfred

Thayer Mahan, the most important American strategist of the 19th century, set the

necessary conditions for a state to turn into a maritime power. The state has, has to

have access to critical sea roots. Second is to have a coastline, which must be suitable

for literal activities. It must have a defensible harbor linked to the interior. A proper

national character of each people and mainly people who tend to trade, and last but not

least, a governmental attitude and process that affects the outlook of that state as a

Naval power abroad. So Greece satisfies all these criteria, this is why it has a long

tradition as a maritime power, and all the statistics today agree that Greece continues

to be a great maritime power.


GREECE'S GREAT HIGHWAY

CONTINUED...

What is needed now is a holistic maritime vision and policy in order to maximize these

benefits. This kind of vision would see Greece as a maritime economic center of the

Eastern Mediterranean, a transportation and energy hub, a sustaining and further

improving shipping, leisure and tourism 12 months per year, fishing and fisheries,

strategic development, improving maritime services, exploiting undersea

hydrocarbons, and develop renewable energy. So, in conclusion, I would say that a

maritime strategy should focus on six main sectors. First is transport, which is shipping,

domestic navigation, ports, terminals, and shipbuilding. Services, which are brokers,

agents, bankers, inspections, financing, insurance, pilots, maritime law rescue, and ship

supply. Third is resource exploitation, fishing, hydrocarbons, etc. The public sector,

which includes the Navy, Coast Guard, training, education, governance, hydrographic

institutions, etc. Leisure and tourism, meaning cruising, leisure activities, yachting, and

marinas. And last is research, oceanography and oceanology institutes, maritime

academies, etc. So besides all these formation benefits, we could additionally have

more benefits like keeping and increasing the populations on the Greek islands. That is

very important. Also, this kind of maritime strategy will limit the Turkish expansion

policy. More Greeks will occupy maritime professions, and last but not least young

Greeks, scientists, and technicians will not flee abroad since they will have jobs here.

Thank you.

I D E A G E N ' S P O W E R 1 0 L I S T

10 global leaders who are Changing the World in 2022

Mark Fitzgerald

KPMG

Barb Quaintance

AARP

Steve Israel

Michael Best

Strategies

Dr. Sidhant Gupta

Microsoft

Tomas Thyblad

Nasdaq

Microsoft

Ashley Haynes-Gaspar

Peggy Pelonis

ACS Athens

Jake Herway

Gallup

BJ Moore

Providence

Nick Larigakis

American Hellenic

Institute


Editor's Note

Dear Ideagen Global Friends and Colleagues,

On September 8, 2022 Ideagen TV released the Ideagen Global Impact

Summit. We are also preparing for an #Epic 17 Days of Sustainability

in October as Ideagen Global continues to maximize our efforts with a

relentless commitment to convene the world's greatest minds from the

world's leading companies, NGOs, and the public sector to address the

world's most vexing issues. In 2022, Ideagen TV content will again

reach over 100 Million People across the planet with our ubiquitous

content distribution, including inspiring interviews and custom

programming to create awareness and Global Partnerships to Achieve

the Goals.

2022 is already an incredibly impactful year with high-impact

hybrid/live events across the planet, including Athens, Greece, New

York, and many other global destinations! Join the movement at

IdeagenGlobal.com for all of the latest updates.

Sincerely,

GEORGE SIFAKIS

GEORGE SIFAKIS

Editor-in-Chief & CEO

Ideagen Global


COOPER HENDERSON

Lead Publication Editor

DANIEL KERNS

Co-Editor and Chief of Staff

WILL MARTIN

Co-Editor and Senior Fellow

Pictured Top to Bottom

Microsoft's Tilemachos Moraitis

ACS Athens's Peggy Pelonis

Amb. Angelos Pangratis (ret.)

Top Left: Ideagen's Global Impact Summit

Catalyze September 22

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