Catalyze October

CATALYZE.

B Y I D E A G E N OCTOBER 2022

PLUS

17 Days of

Ideagen Global

Goals Summit

Release Dates

Sustainability

Eliza Roberts

Senior Program Manager, Water, Microsoft

CATALYZE.


PLUS

17 Days of

Ideagen Global

Goals Summit

Release Dates

Sustainability

Grace Clack

Director of Product Marketing, Microsoft

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PLUS

17 Days of

Ideagen Global

Goals Summit

Release Dates

Sustainability

Evangeline Marzek

CTO of Sustainability, Microsoft

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B Y I D E A G E N October 2022

17 Days of

PLUS

Ideagen Global

Goals Summit

Release Dates

Sustainability

Ashley Haynes-Gaspar

COO of Industry and Business Aplications, Microsoft

CATALYZE.


17 Days of

PLUS

Ideagen Global

Goals Summit

Release Dates

Sustainability

Dawn James

Director, Global Industry Strategy, Energy &

Sustainability at microsoft

CATALYZE.


17 Days of

PLUS

Ideagen Global

Goals Summit

Release Dates

Sustainability

Terry Myerson

CEO & Co-Founder, Truveta

CATALYZE MAGAZINE | 1

PRIORITIZING SUSTAINABILITY

ASHLEY HAYNES-GASPAR COO OF

INDUSTRY & BUSINESS

APPLICATIONS AT MICROSOFT

Grace Clack:

At Microsoft, we believe we have a responsibility to make a difference and

are committed to the transformation required to meet our environmental

goals while moving our business forward. Let's talk to Ashley to learn more.

Ashley, Before we jp in to talk about sustainability being a growth driver,

can you tell us about the focus on industry and sustainability at Microsoft?

Ashley Haynes Gaspar:

Thanks, Grace. It's so great to be here with you all today. Across Microsoft,

we are focusing on industry. We are investing in people in engineering and

customer engagements and partner networks with a deep focus on how

we can help our customers lower carbon emissions, use less potable water,

and create more sustainable supply chains. You know, it doesn't matter if

you're a manufacturer or a retailer in sports and entertainment, travel and

transport, financial services, or health care. We are doing this work across

industries and the business case for sustainability is strong. A recent study

by Deloitte found that strong climate action can deliver 43 trillion. That's

trillion with a T, US dollars to the global economy by 2070. So the time is

now.

PRIORITIZING

SUSTAINABILITY

GRACE CLACK:

DIRECTOR OF

PRODUCT

MARKETING

MICROSOFT

Ashley Haynes Gaspar:

Sure. From where I sit, not only is prioritizing sustainability the right thing for the

environment and the planet, but organizations are feeling the pressure of change

from every direction. There has been a shift from, I think, what we traditionally

thought about as shareholder capitalism to this notion of stakeholder capitalism.

You know, the decades preceding this was all about shareholder return. Most, if

not all decisions were anchored on this as the key tenant. And I think we've seen a

shift to stakeholder capitalism, a model where the shareholder still absolutely

matters, but so do customers and employees. So does the community that the

company operates in. And what I'd love to do is just kind of break that down really

quickly, Grace. Investors are putting financial pressure on organizations that have

not made carbon pledges. They are voting with their values. 73% say that efforts to

improve the environment and society contribute to their investment decisions. I

think that this is a shift from where we've been

customers.

Customers are voting with their values. With 77% of consumers motivated to

purchase from companies committed to making the world a better place. It's why

I love Bombas socks. It's why I pay more for them. When we think about regulators,

regulators raise public reporting expectations and tighten controls and employees.

Employees want to work for an organization that is making a difference in creating

a sustainable future. In fact, the data says that 93% of employees believe

companies have to lead with purpose. And I think this shift from stakeholder to

shareholder is just really an existential priority for us.


REDUCE, REPLENISH, AND

REPORT

-HOW MICROSOFT IS MAKING A DIFFERENCE IN

WATER USAGE

ELIZA ROBERTS: SENIOR PROGRAM

MANAGER, WATER AT MICROSOFT

Eliza Roberts

Microsoft is committed to harnessing the power of technology to help

everyone everywhere build a more sustainable future. In 2020, we made a

bold commitment and detailed plan to become carbon-negative by 2030 0,

waste by 2030, water positive by 2030, protect more land than we use, and

build a planetary computer. So I'm gonna start a little bit dire here, but I

promise to end on a more positive note. Water challenges are going to

become more extreme. We know that one of the first ways we'll feel the

effects of climate change is through water. And it's important to remember

before I dive in here, that when we're talking about water, we're not just

talking about water scarcity or whether there's too little water. There are

also places where there's too much water and other places where it's too

dirty or polluted. So, too little, too much, too polluted, and that helps make

the water challenges that we're grappling with much more complex and

challenging on a day-to-day basis. Many of you have probably heard this

stat, but the world is expected to face a 56% deficit in freshwater supply by

2030. According to the World Resources Institute today, one in four people

live in countries facing extreme water stress according to the UN, and that's

expected to increase to one in two people, in 2030 and beyond. Today, there

are about 2 billion people across the globe or 25% of the world's population

who lack safely managed drinking water services.



REPORT

Eliza Roberts

The costs that we need to improve global water infrastructure globally are

staggering. There's a range of different numbers, but they're in the trillions

and they're really expected to rise in time. And to put this in perspective, if

you look at the US alone, each day, 6 billion gallons of water are lost to aging

leaking pipes. That's roughly 14% of our daily consumption. So we know we

have a challenge, we know it's increasing, we know we all depend on water

to survive, and thus there's a really important role for all of us, particularly

companies to play in protecting freshwater resources for future generations.

That is why Microsoft co-founded the Water Resilience Coalition, which I'll

refer to as the WRC, and that's a CEO-led initiative that's a part of the UN

global compact with a goal to reduce water stress by 2050. So we joined the

Water Resilience Coalition in 2005 and we're still an active member. And

then as a part of that, we also set a commitment to be water positive by

2030. So water positive is a new term. It still requires more clarity and

guidance in this space, and we're helping to develop that.

In the meantime, I want to share a bit about

what water-positive means to Microsoft. So in

Microsoft Water positive means, we will

reduce our water use intensity across our

operations. The water we use per megawatt

of energy used for operations, we will

replenish water in water stress regions where

we work more than we consume. By 2030, we

will provide 1.5 million people with access to

clean water and sanitation services, and we'll

drive innovation and digitization of water and

engage in water policy for today.



REPORT

We're working to reduce the water intensity of our global operations.

We're doing this through investment in efficiency, recycling and reuse, and

investment in innovations at data centers and campuses across the globe.

We are working to design buildings and data centers to be as efficient as

possible. We're tracking the water we use to minimize leaks. We're reusing

every drop of water as many times as we can before we discharge it to

local municipalities. We're procuring reclaimed water from utilities where

it's available. We're rainwater harvesting. On the innovation side, we're

using air instead of water to cool data centers. And we're piloting

increasing the temperature set point at evaporative cool data centers to

ensure that we're using air to cool data centers instead of water for more

days of the year. We're the first technology company to pilot liquid

immersion cooling at data centers. We're piloting air-to-water generation

and building rainwater harvesting structures on our buildings and data

centers.

Next, I want to dive into replenishment. So replenishment is something

that a lot of people get confused about. So I'll start with our target and

then explain a little bit about what it means. So we are committed to

replenishing more water in high-stress regions that we consume globally.

Replenishment ultimately means that we return a volume of water to the

local catchment where it came from. So through this target, we're

planning to return more water than we use across our global operations. In

the high-stress basins where we operate, we've got roughly 40 priority

locations across the globe that are particularly high stress where we plan

to focus these replenishment investments. I'm not gonna share specific

projects at this time. In the interest of time, if you're curious to learn more,

I would encourage you to check out our sustainability report from last year

and other information that we have online.



REPORT

Lastly, I'll share a little bit about our progress and the different types of

replenishment projects that we invest in across the globe. So you can

invest in projects like rainwater harvesting, do land conservation projects

where you procure a swath of land, keep it from being developed, and

then the rain that falls on that land is recharged into the system. There are

infrastructure projects. There are watershed restoration projects. If you're

curious to learn more about the different types of projects, you can check

out the volumetric water benefit accounting guidance feed WRA that was

put out by the World's Resources Institute. It provides different categories

for the many different types of replenishment projects that companies can

invest in. And information about how you quantify the volumetric benefits

for each of those different types of replenishment projects. So our progress

for replenishment thus far as of Y 21, we've replenished 45% of our Y21

consumption. This percentage is just going to keep increasing as we get

closer to 2030.


Ideagen®

Global Goals Summit

October 27, 2022

Hosted at the United Nations

Streaming World Wide Release

November 17, 2022 -

IdeagenGlobal.com

Presented Globally by

To learn more

Microsoft Partnerships

Leading To

Sustainability

DAWN JAMES: DIRECTOR, GLOBAL INDUSTRY

STRATEGY- ENERGY & SUSTAINABILITY AT

MICROSOFT

Dawn James:

So at Microsoft, we've really focused our strategy on the core issues that we think

are critical to a more sustainable future. And this is where we really believe that

technology can play a pivotal role. We focus our efforts on carbon, water, waste,

and ecosystems, or really anywhere. where we see that digital technology can help

to monitor and help the biota. So at Microsoft, we're really focused on investing our

time and resources into building the world's leading platform for technology

solutions and environmental challenges. The way that we do that is we really, look

at infusing sustainability into all of our products and services, being not only that

preferred platform but also being able to transparently share our learnings and

pass that sustainability gains onto our customers. We look at how we can truly be

that trusted partner for our customer's sustainability journey and share all of the

things that we've learned in our long history of supporting sustainability initiatives.

We advocate for climate-related policy and issues to support not only new policy

initiatives but also to accelerate the growth of sustainability-related action. We

also look to truly infuse sustainability into all of our operations across our business,

and our value lines. And we look to not only science but also the international

goals that we need to adhere to. And we do this in a transparent way by holding

ourselves accountable for our goals. And at the heart of everything that we do is

our employees. So we truly believe that even if sustainability isn't in your title,

sustainability is everybody's job and everybody has a role to play.



3 Key Components That Will Make

Your Organization More

Sustainable

EVANGELINE MARZEC:

CTO, SUSTAINABILITY AT MICROSOFT

Evangeline Marzec:

In your own organization today, there are likely opportunities to proactively make

changes in these areas to hit your sustainability targets. These things are under your

direct control. First, by their very nature, buildings are a big contributor to our

environmental footprint, and it's the first place that many organizations turn to in

order to understand and reduce impact through optimization and efficiency

solutions. In North America, residential and commercial buildings consume an

estimated 40% of total US energy generation. The World Green Business Council

estimates that every building on the planet must be net zero carbon by 2050 in

order to keep global warming below 1.5 degrees C . Yet less than 1% of the global

building stock meets the standard at Microsoft. Our data centers in total generate

210 grams of carbon dioxide equivalent per user equivalent to driving about a

kilometer. But to reach net zero, we're working with our partners like Johnson

Controls, to design embodied carbon out of our buildings and manage their energy

efficiency in new ways.

Second, examine the footprint of your products. It's probably bigger than you think.

The take, make waste approach to consuming, using and disposing of materials and

products simply isn't sustainable. We need to shift to a circular economy, which

promotes the elimination of waste and the continued safe use of natural resources.

For example, one of our teams investigated one of the best selling technology

products of all time the Microsoft Mouse, and was able to redesign it to use 20%

reclaimed ocean plastic.

3 KEY COMPONENTS THAT WILL

MAKE YOUR ORGANIZATION

MORE SUSTAINABLE

E V A N G E L I N E M A R Z E C

More organizations are embracing transparency on the footprint of their

products today, while others are introducing new products designed to be

circular or low carbon. Admittedly, today, it's still hard to get credit for these

changes, give the current standards, and it's still harder to calculate the

product level emissions across complex value chains.

Third, look at the activities of your people and how they're contributing to

your carbon footprint. New video conferencing and collaborative work

solutions have begun to lower the footprint from travel and new approaches,

including low carbon fuels, exist such as the sustainable jet fuel used in

partnership between Microsoft and Alaska Airlines. We know this data is still

hard to obtain, even internal , if we know this data is still hard to obtain even

internally, and it's hard to measure the impact of adoption.

We often take a sampling approach, for example, by hosting one Microsoft

event for more than 2000 attendees, virtually as compared to in person.

We've estimated that we lowered the carbon emissions associated with that

event by nearly 5,000 metric tons. That's equivalent to the amount of carbon

absorbed over 10 years by planting nearly 150 acres of forest. The road ahead

contains enormous complexities and challenges. We can best walk it

together with practicality, ingenuity, and a growth mindset open to learning,

and sharing. Thank you for joining me on this journey.



A BACKGROUND IN

ORGANZING THE

COUNTRIES HEALTHCARE

DATA

BJ Moore

CIO and EVP of Real Estate Strategy and Operations at Providence

Terry Meyerson:

CEO & Co-Founder at Truveta

BJ Moore:

At Providence, we've got a massive amount of data and electronic health record

information from the pandemic. Unfortunately, it was spread across multiple

sources of data housing. So joining up with Truvada was a benefit because not

only were we able to consolidate all of our health data, but you've brought

additional data sources that have enriched our data, right? You've added

“Truveta insights” to bring in data sets that we weren't bringing in that have

really supplemented our own knowledge of medical health systems. So it's more

than just taking our electronic health record data and consolidating it, it's

enriching it.

Terry Myerson

Yeah, it is really interesting to see how health data is distributed and understand

its outcomes. I think one of the more clear outcomes we often look at in health

systems candidly is did the individual die? And for that, you need what's in the

industry known as the fact of death, which can come from the Social Security

Administration, credit bureaus, and numerous other organizations.


A BACKGROUND IN ORGANZING THE COUNTRIES

HEALTHCARE DATA CONTINUED...

So, much of what drives health outcomes is socioeconomic status. We know this

through what's called claims data, or the medical bills that insurers pay.

Providence has this incredible data set for all the treatments they provide.

However, they don't have data from other healthcare providers. For example, I

sometimes get care at Virginia Mason or a local community provider, which

happens to be a Truveta member as part of our Common Spirit affiliation. Now

with Providence being a Truveta member; Providence researchers can see the

care at Virginia Mason or any other healthcare provider that's also a Common

Spirit member. This gives providence researchers access to the data we talked

about earlier like the fact of death, or claims data without wasting time on

lengthy data research or wading through masses of cloudy data.

BJ Moore:

And the progress your team has made Terry in two years is just fantastic. You

think about any other tech company that starts two years ago in the middle of

the pandemic and the progress you've made is really just scratching the surface

of Truveta’s total potential value.

I D E A G E N ' S P O W E R 1 0 L I S T

10 global leaders who are Changing the World in 2022

Mark Fitzgerald

KPMG

Barb Quaintance

AARP

Steve Israel

Michael Best

Strategies

Dr. Sidhant Gupta

Microsoft

Tomas Thyblad

Nasdaq

Microsoft

Ashley Haynes-Gaspar

Peggy Pelonis

ACS Athens

Jake Herway

Gallup

BJ Moore

Providence

Nick Larigakis

American Hellenic

Institute


Editor's Note

Dear Ideagen Global Friends and Colleagues,

As we prepare for the September 8th release of the Ideagen Global

Impact Summit and 17 Days of Sustainability in October, Ideagen

Global continues to maximize our efforts with a relentless commitment

to convene the world's greatest minds from the world's leading

companies, NGOs, and the public sector to address the world's most

vexing issues. In 2022, Ideagen TV content will again reach over 100

Million People across the planet with our ubiquitous content

distribution, including inspiring interviews and custom programming to

create awareness and Global Partnerships to Achieve the Goals.

2022 is already an #EPIC year with high-impact hybrid/live events

across the planet, including Athens, Greece, New York, and many other

global destinations! Join the movement at IdeagenGlobal.com for all of

the latest updates.

Sincerely,

GEORGE SIFAKIS

GEORGE SIFAKIS

Editor-in-Chief & CEO

Ideagen


COOPER HENDERSON

Lead Publication Editor

DANIEL KERNS

Co-Editor and Chief of Staff

WILL MARTIN

Co-Editor and Senior Fellow

Pictured Top to Bottom

Microsoft's Tilemachos Moraitis

ACS Athens's Peggy Pelonis

Amb. Angelos Pangratis (ret.)

Top Left: Ideagen's Global Impact Summit

Catalyze October

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