BEST IN EXPORT 2023

B E S T I N E X P O R T

AN EXCLUSIVE SELECTION

OF THE BEST

HAIR PRODUCTS

FOR LEADING DISTRIBUTORS

ESTETICAEXPORT.COM

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30 October – 1 November, 2023

Dubai, United Arab Emirates

Uncover beauty.

Maximise

opportunity.

The region’s largest international

trade fair for the beauty industry.

Find out more, visit

www.beautyworldME.com/ADS

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2023:

THINGS ARE LOOKING UP!

Paolo Maggi

Editor in Chief

EsteticaExport.com

With Spring approaching, hair & beauty trade fairs are moving up

a gear and leading the way towards boosting business, so it is

the right time for the latest of Estetica Best in Export!

Despite some lingering political and economic crises around the

world, we can look at our industry with a degree of optimism.

Most markets have not only recovered to pre-pandemic levels,

but appear to be still growing. Recently, China finally came back

into the fold by opening its borders to business travellers and

authorising exhibitions to resume, thus attracting large numbers

of exhibitors and visitors after a long period of inactivity. It goes

without saying that China is both a major manufacturer as well

as one of the most important consumer markets, especially for

high-level international brands. Hair & beauty fairs are enjoying a wave of enthusiasm as potential

exhibitor and visitor numbers continue to grow – and it’s an optimism that reaches out to every

continent: from Bologna to Istanbul, from Singapore to the USA.

For those who follow economic global trends, there was another pleasant surprise at the beginning

of 2023. While the last trimester of 2022 was characterised by a double digit spike in inflation, the

International Monetary Fund has given a brighter outlook in its latest January report, predicting that

inflation will slow down and that European economies had shown more resilience than expected.

The report said: “Global inflation is expected to fall from 8.8% in 2022 to 6.6% in 2023 and 4.3% in

2024.”

The fund does not expect global GDP to shrink, and IMF chief economist Pierre-Olivier Gourinchas said

that “we’re well away from any sort of global recession marker.”

Nevertheless, the rise in central banks rates to fight inflation and Russia’s war in Ukraine continue to

weigh on economic activity. The road back to a full recovery with sustainable growth, stable prices and

progress for all has only started! Economic growth proved surprisingly resilient in the third quarter of

last year, with strong labour markets, robust household consumption, and also business investment,”

concluded the report.

In this encouraging new scenario, we can expect our already-growing industry to enjoy even better

opportunities to thrive in the future. Coupled with fewer travelling restrictions and more countries

reopening their markets, there are so many people who are eager to travel and live new experiences,

as well as all those events designed specifically to support manufacturers and importers in their

effort to reach new promising markets. More than ever, exportation will be the driving force for the

growth of our industry, just as it has been in recent decades.

i

PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia

EDITOR IN CHIEF ESTETICA EXPORT: Paolo Maggi

EXPORT BUSINESS DEVELOPMENT MANAGER:

Pier Giorgio Scrimaglio - [email protected]

CIRCULATION MANAGER: Elena Flaugnatti - [email protected]

EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly

DIGITAL: Alessandro Zanetti

Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)

Tel.: +39 011 83921111 - Fax: +39 011 812 56 61

ONLINE

[email protected] - [email protected] - www.esteticaexport.com

PRINTED IN ITALY. Registration n. 435 of

7.4.49, Turin Law Court. All rights reserved.

Reproduction in whole or in part of texts or

photography is prohibited. Manuscripts,

photographs and art are selected at the

discretion of the publi sher free of charge

(advertising exclu ded). Whether published

or not, no material will be returned and

remains the property of the publishing house,

which may make use of it as seen fit. This may

include the withdrawal of publication rights

to other publishing houses. Estetica requires

exclusive publication rights in the hairdressing

sector for all photography submitted which

must not therefore be offered for publication

to other magazines in the hairdressing trade

or industry.

Updated version March 2023

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ADI

LUXURY BRANDS

THE COMPANY

ADI srl was founded in 2004 by two partners

that are involved in the company since the

beginning and work on a daily base: Andrea

Guizzardi, (54 years old in charge for sales

and marketing) and Emanuela Porrati: 48

years old in charge for business operations).

ADI is highly specialized in professional luxury

brands. During the years ADI discovered and

brought to success the best professional hair

care products like Oribe, Alterna Hair Care,

R+Co, Maria Nila, Olaplex, Pulp Riot, Tangle

Teezer, Framar, and many others. Most of

them are still distributed by the company.

In almost 20 years of distribution we built

ABOUT US

Company Name:

ADI srl

Company Address:

Via Baracca, 6

27055 Rivanazzano (PV) Italy

Website:

www.iarthaircare.com

Founded in:

2004

Export Manager:

Mariya Voznyuk

Main Brands:

I.ART, OLAPLEX, ALTERNA HAIRCARE,

MARIA NILA, NANOKERATUN SYSTEM,

FRAMAR, TANGLE TEEZER, KYDRA,

INVISIBOBBLE, ILES FORMULA, BIO IONIC

Main Export Destinations:

EU, USA, CAN, AUS, EMEA

Number of employees:

25

and refined a wonderful format of work and

partnership with the most important salons

and beauty experts along the country. And

not only: we have grown a network of partners

and friends worldwide. We have learnt

from the best companies but also from our

successes and mistakes, what is needed for

a successfull professional distribution.

ADI relies its success on professionality,

passion and inclusion of every shareholders:

clients, hairdressers, educators, distributors,

local community, environment, employees.

We tried to build a win win situation in every

aspect of the business.

TARGET MARKETS

ADI with I.ART brings the Italian quality and

taste first in Europe and than to Middle East,

Andrea Guizzardi, sales and marketing and

Emanuela Porrati, business operations.

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REASONS WHY

USA, Australia. We started from TEMPRA

which is the state of the art of quality and

performance into semi permanent colors.

Designed with the Italian style to target the

high class clients that want fashion, class

and trend. For sure TEMPRA is the perfect

example of the Italian quality and fashion.

EXPERIENCE: after almost 20

years of successfull distribution,

we know what is needed to

achieve success.

PASSION DRIVEN: we are ADIcted

to this market. We truly love this

craft and are obsessed with the

history of this market.

MADE IN ITALY: every little detail

is taken care of with the maximum

attention, creativity and quality.

MARKET POSITION: TEMPRA is

inspirational, elegant and powerful.

This is not a trend. This is beauty.

TEMPRA BY I.ART

TEMPRA is the semi permanent color line

that gets its inspiration from Art. Now you

can paint using Caravaggio’s green, or Van

Gogh's blue. We studied the most incredible

masterpieces of history and took the

inspiration and developed the most advanced

formula: sustainable, iper pigmented, true to

tone, vegan, nourishing. You can paint the hair

like a master and get inspired by the stunning

pieces of art represented on every box.

TEMPRA is made of 17 shades of direct

colors, that can be mixed and applied directly

on bleached hair. The patended Oil mix will

nourish and hydrate hair while coloring. The

most vibrant result, inspired by the most

iconic colors of the history of Art will fade

beautifully true to the tone, without unwanted

under tones. The colors do not bleed and

are easy to mix. You will adore the Italian

Mediterranean fragrance, of red fruits and

white flowers.

To complete the line, a painting needs the

perfect canvas. So we developed Cornice: the

perfect bleach to prepare the hair to TEMPRA.

BIANCA – white, to maximize the lightening

action respecting the structure and NERA

– black, to enjoy the freehand techniques,

without concerns, thanks to the clay content.

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ADI

STAR

PRODUCTS

MEDUSA | DARK GREEN

Dark green, mysterious

and deep. It contrasts

the dark colour of

the blood that flows

from the head of the

Gorgon, cut off by

Perseus. A bold, full

and courageous green.

Inspired by Medusa

from Caravaggio. Slow

to fade and to surrender

to more delicate and

lighter tones, but always

intense. The Medusa

represents prudence

and wisdom. You will be

noticed, without being

flashy. With this green

you will be the one to

turn your fans to stone.

SENECIO | ORANGE

Orange full and playful,

everything except

ordinary. A true generator

of empathy. You can

start with some little

details and then plunge

into it and raise it to the

dominant theme, infusing

with warm summery to

lighten your features.

SENECIO is a full orange,

warm and summery,

without being nauseatingly

unnatural. Inspired by

Senecio by Paul Klee.

It maintains a dynamic

of cover that makes it

believable and natural.

ARLES | BLUE

Powerful ultramarine

Blue, an intense vibrant

Cobalt. It contains the

essence of blue, from

which you can wander

free with black and

white, in a direction

where passion will take

you. Van Gogh was

obsessed with the night:

everything is done with

maniacal perfection and

the blue comes alive.

“Blue doesn’t exist

without yellow” he used

to say. Keep this in mind

when you have ARLES in

your hands.

CORNICE IS A MODERN

BLEACHING SYSTEM,

CREATED FOR SALON

PERFORMANCE AND

BUSINESS.

Every masterpiece

deserves the perfect

Cornice to enhance

its beauty. The perfect

canvas allows the artist

to express his project

of colour at its best. No

difference if your work

is minimal, or baroque:

we have created the

Cornice that suits you

and that allows you to

create your own work of

art. The formula includes

a bond reconstruction

system, to lighten,

rebuild and protect hair.

Enriched with keratin

biomimicry, replicating

natural keratin: it sticks

to cuticles and acts

effectively on damaged

areas by supporting the

stratum corneum. The

precious Hydroxypropyl

Gluconamide acts inside

the fiber, at the cortex

level, creating new

bonds of hydrogen. We

created the most modern

bleaching system in the

world, thinking first about

hair health. Because

no work becomes a

masterpiece on poor

canvas.

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ALTER EGO

ITALY

BEAUTY AND

KINDNESS

OUR HISTORY

With 33 years under the leadership of

Pegorin’s Family, 1988 sees sons Gianni

and Federico bring to life, Alter Ego Italy,

what is today recognized as one of the

most important brand of the AGF88 Group.

Distributed in more than 60 countries all over

the world, in these past three decades, the

brand has earned a reputation for innovation

and product excellence. A passion for quality

and attention to detail, “down to the last

drop”, along with values continually passed

through the generations for work, classic

beauty and family! Our mission is to develop

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. SB

Company Address:

via del Palù 7/d

35018 San Martino

di Lupari (PD) - Italy

Website:

www.alteregoitaly.com

Founded in:

1946

Main Brands:

Techno, Blondego, MyColor,

Fast Color, Egobond, Egoline

Main Export Destinations:

North and South America,

All European Countries,

North Africa, Middle East,

Australia

high quality cosmetic products for the

professional haircare world that blend together

effectiveness and kindness, performance and

sustainability. For a contemporary target that

demands top performance in protecting the

environment, hair and skin.

THE BRAND ESSENCE

One of the Latin translations for the words

‘Alter Ego’ is ‘your trusted friend’ and Alter

Ego Italy has been the trusted friend of salon

professionals for over 30 years worldwide.

Another translation is ‘the other you’ or

“your best soul mate” and this duality is

represented by the brand payoff that is

“Beauty and Kindness”: on one hand the

brand talks about Beauty as its core business,

on the other hand about Kindness as respect

for what is precious for us. Alter Ego Italy is

kind towards nature and humankind, making

responsible choices in terms of recycled and

recyclable packaging and biodegradability of

the formulas.

ALTER EGO ITALY EDUCATIONAL PROGRAM:

it offers a complete range of workshops

designed to build a core foundation of

knowledge and technical skills. The in-salon

program brings custom-made classes adapted

to the needs of each team. The Alter Ego

Italy education team is built on established

industry leaders in coloring, cutting and

styling. Thanks to our SALON EXPANSION

program, Alter Ego Italy offers each salon the

opportunity to choose the marketing program

best suited to their specific needs.

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REASONS WHY

Italian Heritage since 1988

Beauty and Kindness

as brand philosophy

Ongoing inspiration and Education

International Distribution

Professional quality

Complete portfolio

Balance between perfomance

and kindness

STAR

PRODUCTS

Around the concept of

beauty, Alter Ego Italy has

developed a complete

portfolio of professional

products dedicated to

hair color, shape, care

and styling.

TECHNICAL PRODUCTS:

TECHNOFRUIT COLOR, MY

COLOR, BLONDEGO,

PASSION COLOR MASK,

FAST COLOR 10,

SHAPEGO, EGOBOND

A wide technical portfolio

covering all hairdressing

needs: next generation

formulae (PPD FREE),

reduced use of

packaging (no plastic

film), incredible lasting

brilliance, an infinite

palette of “creative

nuances, high

performance delivery

systems and new

techno-logies to reduce

the consumption of

water.

CARE PRODUCTS:

EGOLINE

Products with high

performances and

sustainable treatments,

based on innovative

formulation technologies

to meet specific skin,

lenghts and color needs,

in compliance with the

beauty & Kindness

philosophy.

---

ARTÉGO

MAKE THE DIFFERENCE,

WITH CARE. ALWAYS

A PEOPLE STORY THAT HAS BEEN GROWING

SINCE 1998

Solid, fresh, dynamic, passionate: our growth

is fertilized by the love for our clients, since

Artègo has always meant quality, formulative

innovation and the highest performance of

products and services and our customers

have rewarded us. An endless Passion for our

journey through Beauty.

THE BEAUTY JOURNEY

We will not talk about our products, but

about our attitude and perspective, about our

commitment to make the salon grow healthy

and dynamic in an increasingly competitive

environment and we focus on our clients and

their salons. We would like to share our beauty

journey taking you into the golden rectangle

ABOUT US

Company Name:

Unicompany S.p.A

Company Address:

Via Pontina Vecchia km 33,600

00040 Ardea (RM) - Italy

Website:

www.myartego.com

Founded in:

1998

CEO | Founder:

Mr. Francesco Bandiera

Main Brands:

Artègo

Main Export Destinations:

Europa, North America, Middle East,

North Africa, Oceania

of our logo – our world in a nutshell that with

its simplicity and cheerfulfineness, represents

and encompasses all our values, for our

customers.

CARE FOR BEAUTY IS OUR ANSWER

Think about the best things in life: art,

nature, music, haute couture, books, movies,

theatres... Beautiful things reveal the Care, the

talent and the passion of who created them.

Care is our pivotal value, quality and beauty

revolve around it. It is the expression of a

desire and a vision of the world that we put

into our products and services, in the salon

as a place of hospitality and professionalism.

We think that without care, love, passion and

knowledge it is not possible to create beauty.

We think that Care, respect and health are

the fundamental conditions to make the hair

beautiful and achieve the best performances.

Our mission is: wellbeing, life, self-esteem,

beauty enhancement through Care.

---

OUR MARKETS

We sell thoughout importers and distributors

in more than 40 foreign markets: EU, North

America, Australia, Turkey, South Africa and

Marocco, alongside the best middle-east

markets. We have a strong interest in the North

American market and we look at emerging

markets such as Central and Southern

American ones as well. We are travelers:

beauty is our journey, and the journey itself is

our destination. We're moved by the yearn for

constantly exploring and interpreting its mood

with ideas, products, styles and places. With

Care, passion and professionalism.

OUR DRIVERS

• REASEARCH AND INNOVATION are a constant

for us, not only in the formulations, but in

shapes, colors, materials.

• TRAINING GUARANTEES THAT KNOWLEDGE

is shared, thus contributing to the professional

and business growth of the salon.

• EXCELLENT PARTNERSHIP Since we choose

the best, in every area of our activity.

We develop our “modus operandi” with research

institutes, best suppliers, professionals, high

level consultants that best interpret our needs

and those of our Customers.

• SOCIAL RESPONSABILITY Because the

company is not a machine, but has a leading

role in society.

It creates job opportunities, social growth

and has a positive impact on the surrounding

community and environment.

It is a stimulus and a commitment to protect

Beauty in all its expressions, from natural

places to ancient residences, to the arts

and the artifacts which mark the history and

spirit of our beautiful country. Actions that

express our belief: companies can go further,

supporting projects and community initiatives.

One of our important initiative is supporting

FAI “Fondo Ambiente italiano” (Environmental

Italian Fund). As a Golden Membership Donor,

it fulfills our spirit, our vision, our Care For

Beauty belief. It represents an incentive for

REASONS WHY

CARE FOR BEAUTY, ALWAYS

FOR ALL OF US at Artègo, taking

care is a profound beauty gesture,

and every form of beauty reveal

PASSION, TALENT and GRATITUDE

towards the world of those who

shaped it. Our claim, ‘CARE FOR

BEAUTY’ is the expression of

a desire and of a vision of the

world we want to bring back up

in our ideas and in our projects

FOR THE SALON because it is a

place of hospitality and professional

growth. And outside, in people’s

imaginations. We like the idea

of you sharing it with us, feeling

like a part of this journey

us, a commitment to safeguard beauty in all

its shapes; we do not only ideally share this

belief, but we support it with projects and

concrete actions.

---

ARTÉGO

STAR

PRODUCTS

Beauty Fusion

Phyto-tech color, up to

99% organic natural

ingredients. One line

for many services.

Extraordinary, modern,

ground-breaking

collection made of 63

oil color shades mixable

among them. All the line

is completely FREE of

COCAMIDE DEA, MEA

and ADDED ALCOHOLS,

replaced in the

formulation by natural

components, among

which 100% Organic

Zemea®, for a silky and

soft final hair texture.

No PPD or RESORCINOL

added to the formula.

Rain Dance

Renaissance

This is a natural

response to the need

of deep cleansing,

rebalancing, rebirth.

Breathe the beauty and

other; for wonderful

natural treatments and

for Care and Beauty

of the hair, scalp and

skin, thanks to certified

natural and functional

active ingredients.

Up to 100% Organic,

Biodegradable and

Vegan Origin Ingredients,

with VEGAN OK certified

formulas and packaging.

Purity Bath

Micropeeling _Purifying_

Renewing with Zeolite

and Recycled Lavender.

Purifying shampoo with

micro-peeling effect.

Cleanses, detoxifies and

purifies scalp, hair and

skin gently by removing

toxins and impurities.

Oxygen Balm

Oxygenating _

Healthy_Vitalizing

with Biofermented

Maté and Green

Clay. Viscous Dermopurifying

Treatment with

a completely natural

formulation. With an high

concentration of active

ingredients. Glycol-free

formula. It can be used

only in hair salons.

Lotion, with a completely

natural formulation.

Alcohol and glycol-free

formula. It can either

be used in salon and at

home. Deep detoxifying

efficacy, beneficial for

the scalp.

Sublime Night

Anti-aging _Shielding_

Replenishing with Mafura

Butter and Hyaluronic

Acid. Protective and

regenerating night serum

with high concentration

of active ingredients, for

home use.

Without rinsing. Instantly

absorbed, light and

effective; it protects,

repairs and regenerates

the hair and skin.

New Good Society

Metropolitan Greenery

A complete, dynamic,

lifestyle line that

makes you smile with

results, wellbeing, hair

beauty and captivating

fragrances, to transform

the hair instantly making

it wonderful. A new way

to live Beauty, through

6 families, inside and

feel the effectiveness of

well-being, cleansing and

invigoration. A rebirth

from the world of organic

nature, biodegradable

and respectful of the

environment.

All the products, usable

both in the salon and

at home, are also

combinable with each

Purifying, dermovitalizing

anti-aging osmotic

action, beneficial for

scalp, hair and skin.

Balance Elixir

Purifying Boost _

Oxygenating_ Stimulating

with Dendriclear and

Recycled Lavender.

Concentrated Detoxifying

Healingsingle-dose

outside the salon, with

people: they are their

beauty accomplice, they

smile with them and

spread wellbeing all over.

A line of metropolitan

wellbeing with: micellar

base for all shampoos,

contrast to urban

pollution and blue light,

27 natural and botanical

active ingredients and

advanced formulative

technologies,

biodegradable up to

93.5%.

Discover more about

the families on

www.myartego.com

and on Artègo official

social media channels.

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MAKE THE DIFFERENCE, WITH CARE.

Always.

MAKE THE DIFFERENCE,

with Care. Always.

ALL THAT YOUR SALON NEEDS TO BE UNIQUE

ALL THAT YOUR CLIENTS NEED TO BE SATISFIED

BEAUTY FUSION

EASY CARE T BALANCE

GOOD SOCIETY

PARAMETER T

BEAUTY SUN

LOLA

EASY CARE T CLARITY

IT’S COLOR

PRETTY CURL

TOUCH

DECO BEAUTY

EASY CARE T DREAM

YOUR MAGIC

RAIN DANCE

YOU|UP2

EASY CARE T RESCUE

MULTIPHLEX

STRAIGHT LINE

MYARTEGO.COM

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ASCET

THE BEST PRODUCTS

FOR THE HAIRDRESSERS

PHILOSOPHY

Ascét is an Italian company operating in the

world of professional hairstyling. Every day, we

work to create the best products and to offer

hairdressers a highly supportive experience,

to assist them in them in their central role

of ensuring the hair health and beauty. Our

products are created to help enhance in-salon

services through the talent and expertise

of hairdressers, while helping them to best

express their own creativity. We study and

develop increasingly delicate formulations,

integrating plant-based substances and

natural active ingredients containing precious

and high quality raw materials. These

guarantee elasticity, hydration, maximum

protection against thermal and mechanical

stress, high resistance to humidity and

respect for the health of the hair. A range of

professional products to satisfy every style

and need, they’re designed to offer the hair

& beauty salon a unique experience, both in

terms of the technical process and stunning

end results.

ABOUT US

Company Name:

Ascèt Evolution Srl

Company Address:

Via Francesco Rea 24,

00054 Fiumicino RM - Italy

Website:

www.ascet.it

General Manager:

Pasquale Malafronte

Sales Manager:

Paolo Coniglione

Number of employees:

5

Main brands:

Ascèt.

---

REASONS WHY

Quality: Continuous

improvement and

attention to detail.

Sustainable

development:

Respect for nature

and humankind.

Innovation: Inventing

beauty and health.

Ethics: Transparency

in our business

operations and human

relationships.

---

ASCET

STAR

PRODUCTS

We work to create the

best products and

to offer hairdressers

a highly supportive

experience. A new

concept of timeless

beauty. A principle

reaffirmed by the five

product ranges that

celebrate the essence,

balance and harmony of

the final look.

Focus on:

FILLER CAPILLAR

Plumping treatment

NAHITA

Argan based oil

BLONDIE SIDE

OF THE MOON

Anti-yellowing shampoo

---

COLORS FOR

COLORISTS

5 different color ranges to meet

the needs of all hair types.

THERAPY - permanent

KERATIN - no ammonia

HYBRID - 10 minutes

VITAMIN - Demi permanent

IMAGE - Direct

www.ascet.it

---

ASTRI

BIOBOTANIC CARE

PROGRESS AND

WELLNESS

IFounded out of a new professional standard

based on trust, quality, sustainability and

ethics, Astri, was created in 2019 and

specialises in certified organic professional

hair products. The company responds to the

ever-increasing demand for products with a

strong natural imprint.

THE ASTRI PHILOSOPHY

Astri was founded as a start-up in Turin in

2019 with the aim of revolutionising the

world of cosmetics. Performance marketing

and customer relationship management are

fundamental to the brand, as well as having a

Salon Expert Team to assist the sales network

in the delicate process of selling to the

hairdresser. Astri has called this evolutionary

process “Progress and Wellness”.

BIOBOTANIC CARE is quite simply the natural

answer for all those looking for consistency

and quality in hair products through the use

ABOUT US

Company Name:

Astri Italia

Company Address:

Biobotanic Care

Via Magellano,21 - 10090 Bruino (TO) - Italy

Phone: + 39 011 19039878

Email: [email protected]

[email protected]

Website:

www.biobotanic-care.com

Founded in:

2019

Number of employees:

10

Ceo:

Mr Stefano Rizzo

Export Manager:

Mr Alberto Galli

Head Marketing & Corporate Communication:

Ms Zaira Leone

Main Brands:

Biobotanic Care, Purify Color, Hairstore Organic Salon

Main Export Destinations:

France, Germany, Northern Europe, United States

BOARD OF DIRECTORS

Top right: CEO Stefano Rizzo,

President of BIOBOTANIC

CARE; bottom: Export

Manager Alberto Galli, next

to Marketing Communication

Manager Zaira Leone.

---

REASONS WHY

Casual but not too much,

careful but never fussy: this is

Nouvelle Vague Hair Collection

by BIOBOTANIC CARE, inspired

by French coiffure, with colour

effects that are easy to wear,

but never left to chance.

100% Italian products; natural &

cruelty free

Sustainable, certified production

processes

Biologically certified formulas

INCI recognised ingredients

Tailormade Training

Eco-sustainable packaging

Recycled packaging

High efficiency and tolerability

of certified raw materials, 100% Italian with

recyclable packaging, the range combines the

three fundamental aspects of sustainability,

effectiveness and commitment. As well as for

its environmental credentials, BIOBOTANIC

CARE is also distinguished from other Italian

and foreign competitors by the fact that

it is not distributed online but directly to

the customer through its highly skilled and

knowledgeable sales team.

Astri is currently working on the consolidation

of a new franchising concept that expresses

all-round corporate coherence, while Hair

Store Organic Salon represents a totally

organic idea in salon furnishings.

Astri constantly makes use of a research

and development laboratory that works in

synergy with both professionals and the

most advanced institutes of cosmetology and

trichology. This is to develop products that

respect the skin and the structural integrity

of the hair; allowing the hairdresser to obtain

a winning balance between beauty, optimal

performance and guaranteed results.

---

BIOBOTANIC CARE

STAR

PRODUCTS

Natural and certified ingredients. Recyclable

packaging. BIOBOTANIC CARE product are

synonymous with 100% Made in Italy ecosustainability;

they do not contain parabens,

silicones or artificial colours and derivatives.

They do not cause sensitivity; they are designed

to be used in synergy with each other in order

to create a wide range of Mindfulness Rituals

for well-being in your salon.

POMODORO

An anti-aging, luxury

beauty ritual for skin

and hair; completely

organic with targeted

active ingredients.

The feel-good solution

to give new life to hair;

regenerating cells to

prevent ageing, while

restoring the skin's

water balance thanks

to the presence of

Hydropom. This is a

substance with a high

antioxidant potency,

capable of providing

immediate protection

through an exclusive

hair lifting treatment.

PURIFY COLOR Plus

This is a permanent

and demi-permanent

oil colouring system,

free from ammonia and

paraphenylenediamine.

It allows for a pleasant

and odourless

application process,

combining both

technology and ecology.

Innovative and delicate

thanks to the presence

of precious protective

organic ingredients:

Mosqueta Rose oil,

Argan oil, Thermal

water, Macadamia oil

and Aloe Vera. Purify

Color represents a new

concept for experiencing

salon colour; designed

and formulated to

guarantee total coverage

and perfect lightening.

BIOHEALTH | BEAUTY

SHAMPOO

A highly personalised

prevention system that

gently helps to create

an optimal condition

of well-being for the

skin by responding to

the specific needs of

individual customers.

This shampoo contains

organic ingredients:

horse chestnut,

hypericum, lemon balm,

sage, wheat and grape

extract. These are

adapted to the to the

needs of each by adding

1 or more Essential

Mixes: alcohol-based

solutions containing

pure essential oils with

specific functions that

are activated during the

cleansing process, thus

providing a bespoke

shampoo for that sensory

experience both at home

and in the salon.

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BAREX

ITALIANA

56 YEARS OF ACTIVITY

IN THE HAIRCARE WORLD

Established in 1967, Barex is a brand created

by experts who fully understand the needs

of consumers and professionals in the hair

industry, as well as the requirements of exclusive

retailers and distributors around the world.

Barex Italiana offers 6 complete and

comprehensive ranges of haircare products,

each designed and produced in Italy. Featuring

the finest natural ingredients available,

exquisite packaging, stunning marketing, and

merchandising material.

OUR HAIRCARE PRODUCTS

JOC

Acronym of “Joy of Care”, JOC is a 100%

Vegan professional treatment program for

scalp care, hair care, colouring, permanent

products, as well as styling. A smart and

complete brand with the ability to combine

products of various lines to create customized

services with endless opportunities.

OLIOSETA ORO DEL MAROCCO

Olioseta Oro del Marocco is the professional

haircare line designed with two incredible

beauty oils that create a real nectar for the

beauty and health of hair. A complete range of

treatments, styling and coloring products that

care for the hair day after day and support

the hairdresser by providing sophisticated insalon

services.

ABOUT US

Company Name:

Barex Italiana

Company Address:

Via Grazia 11, 40069

Zola Predosa (BO) - Italy

Tel. +39 051 751554

Email: [email protected]

Website:

www.barex.it

Founded in:

1967

CEO:

Carlo Baiesi

Number of employees:

25

Main brands:

JOC, Olioseta, Superplex,

Permesse, Contempora

Main Export Destinations:

Japan, Eastern Europe, USA

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Performance,

quality and

creativity have

always been the

guiding light of

our research.

REASONS WHY

A complete range of

exquisitely packaged,

world-class haircare

products “Made in Italy”

and developed in our own

laboratories with 56

years of experience

A creative team of

international stylists

and educators to provide

technical support

Our ranges include

professional sizes for salon

and sizes tailored to the

needs of consumers

Full support of a highlysuccessful

company with

an unquestionable reputation

for loyalty and integrity

OLIOSETA ORO DI LUCE

Ideal for extremely smooth, sleek and shiny

hair, the line includes treatments and styling

products that nourish, replump and illuminate

hair efficaciously. More “classic” products

are interchangable with innovative treatments

that create a “hair filler system”. With an ultraconcentrated

effect, this system is capable

of regenerating and restructuring damaged

strands for a real “filler” and laminating effect.

SUPERPLEX

Bonding, bleaching, care and toning products

to achieve the desired blonde without

compromising the hair fiber. Superplex’s

success is in its technology and in its multiaction:

restructuring the hair fiber from within,

leaving hair stronger and color brighter, also

with an anti-breakage effect, resulting in longlasting

healthy strands.

PERMESSE

The art of creating beauty using coloring cream

with an evolved chromatic technology and

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BAREX ITALIANA

advanced treatment system. The pleasure of

performing a ritual which is pure bliss for the

senses in terms of vibrant color, velvety textures

and an enveloping signature fragrance, 100%

Vegan and Gluten Free.

CONTEMPORA

The combination of food, beauty and efficacy

to guarantee professional hair sublimating

treatments: a haircare line which uses the

nutraceutical properties of food to ensure

instant and surprising results. Formulated

with a Superfood Technology, Contempora

includes 7 natural nutrient recipes for a longlasting

complete hair wellbeing.

Our clients love the texture and feel of the

products, the immediate results they deliver,

their price-point, together with the simplicity

and functionality of our product ranges. We

believe that for Barex users our scientificallydriven

ranges of products have become

an everyday part of their lives, a means to

express themselves, and in a certain way – a

means to make their lives better.

STAR

PRODUCTS

Joc Cure Exfoliating

Shampoo

Inspired by skin care

and the increasing

number of alternatives

to mechanical exfoliation,

the product allows the

combination of the

exfoliating action of a

scrub with the cleansing

action of a shampoo.

The AHAs liberate the

scalp from substances

that can compromise its

proper functioning: dead

cells are eliminated by

re-oxygenating the scalp,

providing new vital

nourishment to capillary

bulbs and promoting

better absorption of

subsequent treatments.

surprising the effect

will be. Extraordinary

for replumping and

regenerating any hair

type thanks to its

intensive formula with

immediately visible

and lasting results.

Hair like new, repaired

from the inside out and

immediately smoothed

with zero frizz.

Olioseta Oro Del

Marocco All In One Hair

Cream

A multi-purpose

treatment for all hair

types and textures.

From straight to curly,

from thick to thin, this

cream helps hydrate

and strengthen, fights

frizz, protects from heat,

prevents split ends,

and even more! The

Barex Italiana presents

high quality products for

hairdressers designed

and produced in Italy.

Olioseta Oro Di Luce

Magic Filler Shampoo

and Protein Filler

Restructuring Pak

«Hair filler and

laminating treatments»

that bring hair back

to its former glory,

giving life to every

single strand. The

more the hair is

damaged, the more

restorative ingredients

perform an immediate

and intensive action

for healthy looking hair:

this perfect combination

interacts with the hair

structure to produce

various cosmetic effects

such as moisturizing,

strengthening,

protective, repairing and

illuminating action.

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BRELIL

PROFESSIONAL

FOR THE BEST

HAIRSTYLISTS

Brelil Professional was founded in 1973 and

was the first brand name in the Sodalis Group.

Brelil creates and distributes a complete range

of professional hair care products exclusively

aimed at hairstylists. The brand has always

been synonymous with creativity, beauty,

passion for fashion and guaranteed quality,

worldwide. It has always responded to market

demand by anticipating evolving trends and

needs in the world of hairdressing by developing

iconic products. 100% ‘Made in Italy’, Brelil

products have become salon must-haves and

are known for their high-performance and the

quality of their formulations. Brelil is becoming

increasingly international, exporting to over 40

countries as of today.

OUR HISTORY

Brelil Professional was founded in 1973 in

Varese, Italy and its name is the acronym

for a female muse. In 1990, Sodalis Group

bought Brelil and its first brand and the

one which began its path of entrepreneurial

expansion. Brelil today creates and distributes

a complete range of professional hair care

products exclusively aimed at hairstylists.

Brelil products, recognized for their high level

of innovation and for their 100% ‘Made in

Italy’ quality, are present in over 40 countries

with a strong focus on exports, particularly

in Eastern European countries. Brelil’s

production is within the Holding Sodalis Group,

in order to benefit from economies of scale

ABOUT US

Company Name:

Brelil Professional

Company Address:

Viale Europa 12/14

26855 Lodi Vecchio - Italy

Website:

www.brelil.it/en/

Founded in:

1973

Marketing Manager:

Mr Andrea Piaggese, Group Export Director

Mr Carlo Ravelli, Commercial Director

Main Brands:

Brelil Professional

Main Export Destinations:

Eastern Europe, Middle East,

North America

Number of employees:

13

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REASONS WHY

Excellence in products

Innovation

Professional Quality

Training for professionals

Agile and dynamic organization

A light and flexible structure

and all the advantages associated with being

part of a large expanding group. In particular,

Brelil has a laboratory team that, on a daily

basis, develops cutting-edge formulations

to respond and anticipate market trends.

Furthermore, the production plant, located in

Lodi Vecchio (Lo), boasts very high standards

in quality control.

Brelil not only creates the very best products

for hairstylists, but also provides expert

training in the hair industry. It organises

various courses and training programs

through specialised trainers, as well as the

marketing and organisation of dedicated

events and shows in association with fashion

and lifestyle experts. Over the years, this

has enabled Brelil to become a small but

authoritative jewel in the hairdressing crown.

INNOVATION

The values of creativity, curiosity, anticipation

of trends and visionary spirit are strong

components in the Brelil brand.

TRAINING

Brelil's goal is the continuous skill building,

knowledge of the sector, the market and the

competition.

AGILE AND DYNAMIC ORGANIZATION

The Group continuously invests to expand its

portfolio, boost research and develop new

products and improve the way it operates. A

light and flexible structure enables maximum

speed in anticipating market trends and

implementing the right strategic moves.

MISSION AND VISION

Brelil's mission focuses on allowing everyone to

reflect their most intimate identity through their

own beauty. Its Vision is to inspire any salons

that wish to be recognised as trend creators

and advocates of well-being by their customers.

EXCELLENCE

Brelil is always looking for the best, with

a strong desire to perform to the highest

standards so that clients may live a truly

unique experience.

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BRELIL PROFESSIONAL

ENTREPRENEURIAL MENTALITY

Entrepreneurship is in Brelil's DNA. In fact,

an entrepreneurial approach is preferable in

all employees, so giving them the opportunity

to broaden their horizons and make a real

difference.

DREAMERS...BUT WITH YOUR FEET ON THE

GROUND

Brelil sets ambitious goals to build the future

of the Group with a pragmatic and concrete

attitude in order to focus on the key factors to

achieve excellence.

STAR

PRODUCTS

Numero Oats

Restructuring Mask

Its specific formulation

deeply nourishes weak

and sensitized hair,

adding volume and

shine without weight. It

helps to make the hair

structure more toned

and elastic, restoring its

natural beauty.

nourishes, tames,

perfumes and gives

shine and texture to

the hair, embracing

it in a sweet scented

aroma. The Mousse

contains MILK

PROTEINS with Vitamin

A, Group B Vitamins

and minerals such

as Phosphorus, Zinc,

Calcium, Magnesium,

an extraordinary antifrizz

effect.

Prestige Colour in

Cream

Prestige is Brelil's

flagship colour, the

result of more than 30

years’ experimentation

and the most advanced

research. Thanks to its

formulation, it repairs

Vitamin E, nourishes the

hair and strengthens

the hair fibre; it also

contains oleic acid

which helps regenerate

damaged hair, making it

appear soft and shiny.

LUMINESCINA, an active

ingredient extracted

from mullein flowers and

capable of absorbing

UV radiation, then

BB Mousse Gourmand

Milky Sensation

An ultra-nourishing

restorative and

conditioning mousse,

which illuminates,

repairs, detangles,

ALMOND OIL rich in

Omega-3 fatty acids,

Phospholipids, Vitamin

E and Magnesium,

and CERAMIDES. The

mousse keeps the hair

hydrated and shiny with

and improves the

structure of the hair,

keeping it soft, silky and

extraordinarily shiny.

The main active

ingredients are:

CAMELIA OIL, rich in

transforming it into

a new light source

generated directly on

the hair, increasing its

luminosity.

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Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,

and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless

color quality and ensure shine and respect of the hair.

100% Made in Italy, the result of more than 30 years of the most advanced

experimentation and research in cosmetics.

Not only a professional coloring but also in line with the fashion trends of the

moment, thanks to the range of over 90 shades, the result of continuous

technical-scientifi c research.

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CARLOBAY

EXPERIENCE, EXPERTISE

AND PASSION MADE IN ITALY

Carlo Bay is a renowned Italian hairstylist with

a long career behind him and a succession of

triumphant and positive experiences and he was

elected Hairstylist of the Year in 2014 in Rome.

His career started in 1985 and today he has

more than 30 Salons in Italy and all over the

world (Moscow, Damasco, France and the last

one in Almaty).

In 1990, Carlo Bay opened the Florence

Academy: a school to give all hairstylists an

opportunity to train at every level. In 2002

started the creation of the Carlo Bay Club: more

than 80 salons in the whole Italy. Over the years,

Carlo Bay has created the official brands: Carlo

Bay Hair Diffusion and Carlo Bay Make-Up

Since many years Carlo Bay Salons serve a lot

of very important names from the Italian Fashion

Brands as Roberto Cavalli, Gucci, Ferragamo,

Ermanno Scervino and many others.

FIRST OF ALL, WE ARE HAIRDRESSERS

In our salons we work intimately with our

customers and we know exactly what their

needs are. This is why our products are

constantly evolving according to the local market

requirements.

A large collection of products for both

professionals and the final consumer is the

result of regular investments in research in

order to create exclusive formulas, mixing quality

ABOUT US

Company Name: Carlo Bay

Company Address:

Via Giambologna 11/13,

50132 Florence - Italy

Website:

www.carlobay.com

E-mail: [email protected];

[email protected]

Founded in:

1985

Marketing Manager / Export Manager:

Mr Carlo Bay, CEO

Main Brands:

Luxury Hair Diffusion, Carlo Bay

Cosmetics

Main Export Destinations:

Europe and Japan

Number of employees:

90

The aim of the

Academy is to

provide unique

learning experiences

and ensure the

students success.

---

New trends and new techniques

to improve salon business and

customers’ experience.

natural ingredients, vitamins and advanced

technologies.

REASONS WHY

CARLO BAY ACADEMY

For over 30 years we have been working to

provide unique learning experiences and ensure

our students success. Our goal is to prepare our

students for professional licensing and initate

them for a fulfilling career in hair and beauty

industry by teaching technical, artistic and

managerial skills. We offer a comprehensive

portfolio of hairdressing courses designed to

meet a wide variety of learning requirements in

both cut and colour.

Carlo Bay Academy will ensure you and your

team to be updated about new trends and new

techniques that are going to improve your salon

business and your customers’ experience.

Made in Italy

More than 30 years

of experience in the

hair industry

Professional Quality

100% control of the whole

value chain from formulation

to distribution

Renowned name in the

sector including hairdressing,

beauty and cosmetics

top brand

---

CARLOBAY

STAR

PRODUCTS

Argan Kit

The Kit includes: Shampoo

with Argan oil and

Macadamia, for colortreated

hair, dry, treated.

Gently cleanses, leaving

hair hydrated, soft, shiny.

How to use: apply to wet

hair, gently massage to

make Act the foam. Rinse

thoroughly and proceed

with a second application.

Hydrating mask,

nourishing. Its special

combination with Argan oil,

Macadamia oil, almond oil,

coconut oil, moisturizes

and nourishes, for dry hair,

colored, damaged, dull.

Makes hair soft, light and

flexible. How to use: apply

to wet hair, distribute with

a comb lengths, leave

For added shine and

softness, you can add

into the mixture of color.

Keratin Kit

The kit consists of:

Shampoo with alkaline

PH, promotes the opening

of hair scales. Purifying

Shampoo removes deep

chemical or environmental

debris, deposited within

the structure of the hair.

Nourishes hydrates any

hair type, in particular

dried and processed.

The combination

of keratin and collagen

creates within the

structure of the hair the

optimum conditions

for the subsequent

stages of treatment.

Intensive restructuring

Mask with keratin and

collagen. Added with

provitamin B5, vitamin

B6 and vitamin e.

releases the proteins

scales close retaining

the active ingredients.

Keratin Spray Lotion,

repairs and rebuilds the

external structure of the

hair damaged by chemical

treatments, as the protein

molecules of keratin and

collagen are fixed to the

structure, making the hair

stronger and more elastic.

The union of keratin and

collagen, gives body to

thin or thinning hair.

Mousse Foundation

The mousse foundation

is a high performance

product because it was

created by a studied

blend of oils and waxes

without water added. It

keeps the skin’s hydro

pressure perfectly

balanced thanks to its

“anidra” (non waterbased)

nature. It is

suitable to every skin

type and guarantees an

a few minutes. Rinse

thoroughly and proceed

with styling.

Oil with Argan oil

and Macadamia, for

color-treated hair, dry,

damaged, frizzy. Protects,

nourishes and protects

your hair from the

elements. Anti-Frizz and

Untangling. Makes hair

smooth, docile and bright.

necessary to reinforce

the internal structure

of the hair. Leaves hair

hydrated, chunky, morbili

and manageable hair.

Its action penetrates

inside the previously

open scales with the

step1 Keratin Shampoo,

reinforcing the internal

structure of the hair.

During the posale time

excellent coverage. Tips:

apply mousse foundation

on clean and hydrated

skin with a sponge in

light, upward strokes.

For a more natural effect,

when choosing the

foundation colour, we

suggest the same shade

or a shade lighter than

your complexion.

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CB PRODUCTION s.r.l.

Via Giambologna,11/13 - FIRENZE - ITALY - Tel. +39 055 571289

[email protected] - www.carlobay.com

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COMPAGNIA

DELLA BELLEZZA

MADE IN ITALY FOR

THE HAIRDRESSERS

Compagnia della Bellezza was founded in 1993

by Hair Designer Salvo Filetti. Today, the

company is constantly expanding and has 180

affiliated stores in Italy and 20 in Europe. Its

aim is to export the concept of Made in Italy

across the hairdressing sector, based on a style

of craftsmanship and able to highlight the

natural beauty of every woman, with tailored

care. Furthermore, franchising guarantees

complete training for all hairdressers in the

group, which has two academies - one in Catania

and one in Milan - with a total area of 2,100

square metres and 425 work places. Choosing

Compagnia della Bellezza s.r.l. means having

the assurance of real industry experts, who

have been operating for over 25 years and who

endorse the concept of craftsmanship and

refinement, typical of Made in Italy, with high

quality branded services and products. To date,

there are 180 salons affiliated with the

Compagnia della Bellezza brand in Italy alone,

as well as 20 more in Europe and a further 500

independent shops that rely on the

professionalism of the brand’s hairstyling

training.

HAIRSTYLING TRAINING AND BRAND SERVICES

Compagnia della Bellezza offers its affiliates

complete hairstyling training, focusing on the

various aspects of the sector, from both a

creative and managerial perspective. This is

delivered by top trainers at both national and

ABOUT US

Company Name:

COMPAGNIA DELLA

BELLEZZA s.r.l

Company Address:

Via Scuto Costarelli, 47

95129 Catania - Italy

Phone: +39 095 7477788

+39 349 4045788

[email protected]

Website:

www.compagniadellabellezza.com

Founded in:

1993

Export Manager:

Paolo Amantia

Main Brands:

Compagnia della Bellezza; Urban

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REASONS WHY

Over 20 years’

experience in the

hair sector

Complete training

package

Web education

Business coaching

Branded services

and products

Online and offline

advertising

Coaching and support

for future affiliates

Tailored concept salon

international level. The two academies in

Catania and Milan therefore become places for

inspiration as well as personal and professional

growth. The training is also in an e-learning

format, delivered through an interactive

platform. Each affiliate will also have two annual

hair fashion collections (Spring/Summer &

Autumn/Winter) available to draw on from an

album with exclusive photos and images. In

addition, you can always count on branded

products and services, designed to guarantee

every woman the excellence she desires when

visiting a Compagnia della Bellezza salon.

CONCEPT SALONS

All concept salons are adored by women

because they offer a 360 ° sensory experience.

Each space is divided into thematic areas with

attention to every detail, thus ensuring complete

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COMPAGNIA

DELLA BELLEZZA

relaxation and pampering for every customer,

starting with the Welcome Area. In addition,

there is a Retail Area dedicated to top quality

haircare products, such as Kérastase, Matrix,

Shu Uemura, L’Oréal Professionnel, Redken, as

well as those in the Compagnia della Bellezza

own-brand.

COMMUNICATION

This is one of the strengths of the brand.

Communication which cover both offline and

online, nationally and internationally, with

advertising campaigns in the most important

newspapers. In addition, all affiliates are

followed in their social activities, creating a

professional image consistent with that of the

brand. This is achieved through a digital plan

with a dedicated Web App in order to help attract

female audiences more easily, thanks to

regularly updated content.

STAR

PRODUCTS

Lucetherapy

Lucetherapy: the first

haircare range by

Compagnia della

Bellezza - a tailor-made

beauty regime for every

woman’s hair. March

2022 was an exciting

news month at

Compagnia della

Bellezza, as the brand

enriched its portfolio of

exclusive services with

the addition of a

professional hair

product range. This is

the result of thirty years’

study into the desires

and needs of women in

conjunction with the

group’s creative

hairstylists. Every

woman has a beautiful

glow inside of her which

just needs to find its

way to the surface.

Working with this

philosophy – on which

professional service

between salon visits.

There are eight

products, including one

which is reserved for

the exclusive use of

the hairstylist. They

are designed to

provide a hair beauty

routine in 3 simple and

effective steps,

enhancing the natural

brightness of the hair

through the use of

naturally sourced

ingredients. They offer

a moment of well-being

and relaxation carried

on refined notes of

their fragrances.

Thanks to their

dermatologically tested

formulations to ensure

maximum tolerability,

Lucetherapy products

work in synergy with

each other, in order to

build a complete hair

beauty routine. This is

designed to respect

scalp and hair by

responding to the

specific needs of each.

has always guided

Compagnia della

Bellezza – the

Lucetherapy range was

created. This is the

group's first haircare

product range, one

which also opens up the

opportunity for women

to enjoy the well-being

and benefits of a

Volume Shampoo

Hydra Shampoo

Silk Shampoo

Kera Water

Hydra Balm

Silk Mask

10+

Gold Oil

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DANCOLY

COSMETICS

AIMING FOR PERFECTION:

QUALITY AND INNOVATION

Back in 1958, Gilles le Bret, an enlightened

chemist and botanist from Aix-en-Provence in

southern France, the home of natural beauty

known for landscapes burgeoning with flowers

and grass, set up a technical laboratory

for the purpose of researching the benefits

that botanic extracts may offer the human

body and, more specifically, hair cells. Then

in 1965, with a view to applying the results of

his research to the products themselves, Gilles

le Bret formally found Dancoly Cosmetique,

specialised in manufacturing a series of

cosmetics formulated with botanical extracts.

Four years later, the Dancoly Spa series was

initially launched as the first brand formulated

with botanical extracts and oils able to

meet the specific needs of different hair types,

contributing to the success of these products

with end users.

After continued research and investments, in the

year 1980, Gilles le Bret discovered that the essence

extracted from deep-sea seaweeds and

ABOUT US

Company Name:

Dancoly

Cosmetique,

France

Espace Le Beauvalle

Bat B, 4 RUE Mahatma

Gandhi 13090 Aix-EN

Provence, France

Website:

www.dancoly.fr

www.vieso.fr

Founded in:

1990

Factory Area:

10,000 sq. feet

Production Capacity:

Professional

Hair Care Products:

2.5 ml bottles/month

Skin Care and Body

Products:

1.6 ml bottles/month

Gift Set Assembly:

1.2 ml sets/month

Soap Production:

120 tonnes/month

Main Brands:

Dancoly Angel Provence

Hair Care Line/

Dancoly Angel

Professional

Hair Care Line/Dancoly

SPA Hair Care Line/

Argan Oil Line/ Vieso

Hair Care Line

Main Export

Destinations:

UK, USA, Russia,

Mainland China,

Italy, Japan,

New Zealand, Austalia,

Canada, Sweden,

Indonesia, Demark,

Hungary,

Ukraine, Taiwan,

Singapore, Malta,

Malaysia, Dubia,

Saudi Arabi, Kuwait,

Yemen, Iraq,

Hong Kong, Latvia,

Cyprus, Greece,

Poland, Finland,

South Africa

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Dancoly is present at leading

trade fairs around the world:

left, the fair in Paris, France

and below, Cosmoprof

in Bologna, Italy.

REASONS WHY

Environmental Protection:

all packaging materials

can be recycled

Cruelty-free: product

testing only on human hair,

never on animals

European and FDA GMPC

(Good Manufacturing Practice

Cosmetics) Certification

Safe & Natural Ingredients:

No parabens, SLS, paraffin

oil, vaseline, propylene glycol,

cocamide DEA

various biological active ingredients had amazing

repairing effect on aged and yellow hair. He

immediately invited his friend George Girartin - a

top hair stylist in France, to join his team. Based

on their concerted efforts, Dancoly Cosmetique

released the Angel line two years later.

With the development of Dancoly Cosmetique

and its plans for international expansion, since

1998, Dancoly has taken steps for building a

global brand. Today the brand has successfully

penetrated markets in more than 60 countries

in Europe, the Middle East, and Asia – earning

the overwhelming approval of hairdressers all

around the world.

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DANCOLY COSMETICS

DIVERSIFICATION AND COMMITMENT

Dancoly Cosmetique France now owns more

than one thousand cosmetic formulas for products

in a variety of fields, including haircare,

skin care, beauty and personal care. Their mission

is to meet the demands of both the wholesaler

and end client with quality products in

all these fields at affordable prices

With a view to guaranteeing optimal service

worldwide, Dancoly France has recently invested

heavily in constructing a modern GMP

production base in China. This plant was designed

and engineered to provide all the production

services necessary to this end, including

the moulding of packaging materials, product

design ,research and testing of filling and manufacturing

processes, to meet all the needs

of OEM/ODM customers and provide the most

competitive products for their brands

It is common knowledge that manufacturing

luxury cosmetics at a high price range is easy.

But Dancoly is committed to a self-imposed

challenge of making high-quality cosmetics

available to a much wider market while relentlessly

striving for perfection. Indeed, the

brand portfolio continues to grow, with the addition

of cutting-edge and innovative products

that meet the most demanding standards of

both quality and safety, making no compromises.

Nothing less than the best will do.

STAR

PRODUCTS

COCONUT & VANILLA

REPAIR SHAMPOO/

CONDITIONER

300ML/800ML

Containing nutrient rich

Coconut Oil, Vanilla

Extract and Purified

Cinnamon Peel, will

gently cleanses, protect,

repair and moisturize

hair that is dry or

damaged. Both your

scalp and hair will be

left feeling refreshed,

hydrated, smooth and

soft.

POMEGRANATE & FIG

COLOR SHAMPOO/

CONDITIONER

300ML/800ML

Containing a luxurious

combination of

Pomegranate and Fig

Fruit extracts, will gently

cleanse while helping to

maintain the longevity

of hair color, leaving

hair looking and feeling

revitalized and shiny.

AVOCADO & MELON

MOISTURE SHAMPOO/

CONDITIONER

300ML/800ML

Containing a

moisturizing blend of

Avocado Oil, Melon Fruit

Extract and Aloe Vera,

will gently cleanse,

hydrate and soften

even the driest of hair,

improving elasticity and

leaving it looking and

feeling healthier and

softer.

This new FRÜ range can

keep the fragrance for a

long time. After the hair

is cleaned and dried,

the hair will leave a light

and sweet aroma of

fruit on the hair, making

the mood bright and

refreshing.

They are rich in vitamin

C and vitamin E, which

can resist oxidation and

protect the skin.

Because of its

natural plant extract

ingredients, provide rich

healthy nutrition for hair,

which nourishes the hair

root, strong hair not only

conserve hair, deeper

care scalp, fresh all day

long.

It has also a softer

packaging made with

100% recycled, the

same vegan/natural

ingredient formula as

usual.

---

DCM

LOOKING FOR A PERFECT

COLOUR SHADE

Diapason Cosmetics Milano comes to life in

2018, as a start-up of the Lisap group, which

includes not only Lisap - Laboratori Cosmetici

S.p.A, a long-established manufacturer of

professional hair cosmetics, but also branches

in Spain, USA, Malaysia and Australia.

The project aims to expand the group's market

share by launching a new brand with a different

positioning from the established Lisap brand,

while making use of its experience and

production capacity. Lisap is internationally

recognised as a producer of high-quality hair

colouring – therefore it is natural for the new

brand to identify this product category as its

focus. The name of the brand, Diapason, finds

its origin in a colouring line from the Lisap

ABOUT US

Company Name:

DCM - Diapason

Company Address:

Piazza Emilia, 1 - Milano - Italy

Email: [email protected]

Website:

www.diapasoncosmetics.com

Founded in:

2017

Number of employees:

10

Managing Director:

Mr Giorgio Milani

Business Develpment:

Ms Ida De Blasio

Main Brands:

DCM

catalogue, as well as in music. In fact,

“Diapason” is the tool used by artists to tune

all instruments, allowing them to achieve the

perfect tone. In the hair world Diapason

Cosmetics Milano wants to be exactly the

same thing: a tool to achieve the perfect colour

shade!The name "Diapason", which recalls an

important heritage, is matched with the name

of the city of Milan, referring both to the location

of the production site and as a tribute to the

cosmopolitan city, the Italian capital of fashion

and especially of design. Milan is the place

where Italian fashion, design and also the

industrial culture specialized in coloring and

trichological cosmetic treatments have grown.

Today we bring this important legacy into the

future with a young and dynamic team of hair

professionals. While the association of

personal beauty and fashion is almost taken

for granted in the cosmetics industry, the

combination with design is unprecedented.

OUR PHILOSOPHY

Diapason Cosmetics is inspired by Italian

design, which is why it is a contemporary brand

that speaks to people. Thanks to the ongoing

and constant research of new shapes,

materials and colours Diapason is always able

to interpret the spirit of the moment. For the

brand, design is an inalienable value. This

intuition has become a cornerstone of the

project: Diapason Cosmetics Milano aims to

distribute high quality cosmetics, with attractive

packaging, inspired by museums and

exhibitions about design, above all the

---

the needs of a market that is still disrupted by

closures and lockdowns and tailors the brand

to meet them. The idea of offering a compact

range of products, which until a few months

ago was considered a liability, has become a

major plus, as it allows partners to have a

complete line with limited investment.

Competitive and straightforward products

boasting modern, high-performance claims

and formulas are launched, even if this means

raising the price positioning of the products,

an operation apparently at odds with the

demands of a market in crisis. This leads to

the creation of the Perfect No Yellow and

Perfect Moisture treatments and 10 Levels

bleaches line.

THE COMMUNITY

Last but not least, DCM stylists in the different

countries where the brand is distributed

formed a community and the brand's Education

Triennale. The abbreviation DCM has become

its signature, flaunted in bold, brightly coloured

letters. Unfortunately, the excellent premises

have to deal almost immediately with the

impact of the pandemic on the market. What

could have been a fatal moment for the newly

founded Diapason Cosmetics, becomes

instead a great opportunity. Sponsored by

Lisap's new CEO, the baton of the start-up was

handed over to Giorgio Milani (General

Manager) who put together a new team of

young hair stylists and creative graphic

designers to redefine the project and its

values. Stylists eagerly welcome the

opportunity to create and develop products

that are a must in their salon: products that

allow them to "play" with hair, offering the

latest fashionable services. The designers put

all their energy into expressing their inspirations

in the products. The working group identifies

REASONS WHY

QUALITY: quality is a must. In

the darkest nights, it is the

lighthouse that guides you to the

right place

DESIGN: Our story is deeplyrooted

in Milan, the cradle of

Italian fashion and design

ESSENTIALITY: it’s no frills time.

So we studied our range to be

essential

SERVICE: when you need it! We

aim to prepare your shipment in

one working week

COMPETITIVITY: we studied our

prices to be competitive withour

sacrifice quality

---

DCM

formats. DCM places great value on training

and preparation and believes that the

improvement of its partners is essential. From

this vision came the decision to launch

technical and stylistic training seminars at its

own headquarter. In short, a "SMART BRAND"

is created: cheerful, dynamic, simple and

straightforward, without frills or complicated

philosophies, but still meeting all the needs of

the hair care business. Diapason Cosmetics

Milano thereby becomes an important part of

the Lisap group, which in the meantime has

been transformed into HQ Holding, which also

includes the recently acquired companies

Parisienne Italia S.p.A. and Schulze GMBH.

Diapason world is full of passion, energy and

expertise. Above all, the brand is constantly

growing and does not intend to stop. In fact in

2022 the team was further expanded to

develop the new projects that will be presented

STAR

PRODUCTS

Perfect No Yellow

A complete range of

anti-yellow treatments

(shampoo, mask and

mousse)to neutralize

undesired highlights on

bleached and colored

hair. Result | maintains

silver highlights and

eliminates the yellow

ones. Professional

innovative treatment

formulated with a

special purple pigment

that gives to bleached

hair beautiful silver

highlights and at the

same time maintains

its beauty and health,

from roots to tips.

Perfect Moisture

A complete range of

nourishing hair products,

for a soft, silky result.

the new Perfect

Moisture line with this

incredible ingredient

born to boost beauty.

Result | nourishes and

protects the hair, leaving

it splendidly shiny.

Deco Lightening Power

DCM presents its

complete new line

of safe, versatile

professional bleaches,

to satisfy every blonde

requirement, both in

the salon and at home.

A wide range of newgeneration,

topperformance

BLEACHES,

that allow you to choose

the one best suited to

the desired technical

result, depending on the

structure of the hair.

Rich in active substances

which moisturise, repair

the hair fibre, and

increase the colour’s

duration and stability.

The hair is left wellmoisturised,

manageable

and regenerated.

The 98% pure Essential

Micro-pigments

at Cosmprof Bologna. The brand’s mission is

to offer exclusive and quality solutions and

services to hairdressers around the world,

meeting their needs with the utmost

professionalism. To achieve its goals, Diapason

is inspired by fundamental values that are

always taken into consideration when it comes

to creating new products and projects.

Marula Oil has been

considered the secret of

African women’s beauty

for thousands of years.

Its impressive hydrating

and restorative properties

have earned it the

status of a luxury

cosmetic. DCM, with

unique, high-performance

formulas, has created

penetrate even deeper,

bonding to the hair’s

internal structure to

guarantee lasting,

vibrant colours.

---

PERFECT

NO YELLOW

WORLD

A complete range

of antiyellow treatments

to neutralize undesired highlights

on bleached and colored hair.

PERFECT

NO YELLOW

SHAMPOO

PERFECT

NO YELLOW

MASK

PERFECT

NO YELLOW

MOUSSE

LIGHTENING WORLD

The formula with DiaPlex allows you to obtain high levels of lightening, while keeping

hair in excellent cosmetic condition and leaving it soft to the touch.

7 LEVELS

LIGHTENING POWDER

DUST FREE WITH

WHEAT PROTEIN

10 LEVELS

LIGHTENING POWDER

DUST FREE WITH DIAPLEX

Piazza Emilia, 1 - 20129 Milano (Italy)

www.diapasoncosmetics.com

10 LEVELS

LIGHTENING CREAM

WITH ACTIVE CARBON

Concept: www.deesign.it

---

DIVA

UNLEASH

YOUR CREATIVE ENERGY

OUR HISTORY

Established in 2006, Diva Pro Styling has

established itself as one of the UK's leading

salon-exclusive, electrical brands. Offering a

range of products in every drying and styling

category, they have become respected as the

salon professional's go-to brand for high-quality

innovation at trade-friendly prices.

The brand is stocked in most UK wholesalers,

with its presence growing throughout Europe,

and is represented by globally recognised

stylist, Christophe Gaillet, whose impressive

client list includes Gucci, Thierry Mugler and

L’Oréal Professionnel, among others

ABOUT US

Company Name:

Diva Pro Styling

Company Full Name

Salon Europe Ltd.

Company Address:

27 Furnival Street

EC4A 1JQ

Email: helpdesk@

saloneurope.com

Website:

www.divapro.co.uk

Founded in: 2006

UK & Ireland:

Robert Carter

robert.carter@

saloneurope.com

International:

Francesca Donati

francesca.donati@

saloneurope.com

Angela Castro

angela.castro@

saloneurope.com

Anna Afonina

anna.afonina@

saloneurope.com

Main Brands:

Diva Pro Styling

Desired Export Destinations:

Continental Europe,

Middle East

---

REASONS WHY

Diva Pro creates innovative styling

tools with stylists in mind!

Hairdryers with digitally-controlled,

brushless DC motors that use less

energy and last up to 10x longer

3-metre, salon length, heat-proof

cord for fuss-free styling

Christophe Gaillet is a brand ambassador for

Diva Pro Styling.

Christophe is a multi-award winning Hairstylist

based in Paris and member of the Haute

Coiffure Française artistic team.

---

DIVA

STAR

PRODUCTS

Atmos Atom

Hair Dryer

Obtain both style and

substance with the

ultra-compact Atmos

Atom Dryer. Weighing

only a quarter of the

weight of a typical

professional AC Motor,

without compromising

on strength or power,

the 100,000 RPM

motor has been

expertly designed

for ultra-fast drying

with significantly less

motor noise, allowing

for a stress-free

salon experience.

Make it your own

with replacement

sleeves, available in a

choice of colourways,

available for purchase

separately.

Air Curl

Styling Wand

Introducing an entirely

new concept in

hairstyling technology.

Our innovative curling

system provides

heat and wave-fixing

technology in one

lightweight, easy-to-use

tool, to create quick,

long-lasting curls for all

hair types. Requiring

less, and lower, heat

to fix curls and waves,

makes for a gentler,

kinder hairstyling

experience in one

elegant tool.

Digital Styler

Expertly engineered

ceramic floating

plates, infused with

Macadamia, Argan

Oil & Keratin, lock in

long-lasting sleekness

and shine. The digital

variable heat settings

range from 110°C to

235°C, offering you

the perfect range of

temperatures to safely

create super-smooth

and long-lasting styles

for all hair types and

textures.

---

With interchangeable patterned sleeves for creative stylists

Scan the QR code

for loads more info

divapro.co.uk

---

ECHOSLINE

FOLLOW THE VEGAN WAY

OF ECHOSLINE

A NEW SMART HAIR BEAUTY

PHILOSOPHY IS HERE!

Created in Italy in 1998, Echosline is a

professional haircare brand that has

embraced the «Smart Beauty» philosophy.

Over the years, it has evolved and embarked on

«The Vegan Way», formulating products based

on high % of natural origin ingredients

and developing environmentally-friendly

packaging and materials, while respecting

professionals and consumers. A

sustainable and “smart” beauty is the

vision that drives Echosline towards a

«less is more» concept.

«LESS» is the way to achieve a vegan and

sustainable beauty, removing all that is not

essential.

«MORE» is what nature gives us when we

learn to take the best out of it, while fully

respecting it.

Echosline’s Smart Beauty aims at reducing its

impact on the environment and consumers,

making beauty ethical and sustainable with

100% vegan haircare products & Echosline

aims at offering salons all over the world

professional treatments, promoting essential

beauty and simplicity as the best expression of

authenticity.

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. SB

Company Address:

Via del Palù, 7/d

35018 San Martino

di Lupari (PD) - Italy

Brand:

Echosline

Website:

www.echosline.it

Founded in:

1998

Main Brands:

Echos Color,

Karbon 9, B.Pur,

Seliàr, Synergy Color

Main Export

Destinations:

More than

60 countries

in the world

---

STAR

PRODUCTS

REASONS WHY

Smart beauty with reduced

environmental impact and innovative

vegan products

Research in innovation with high

% of natural origin ingredients,

biodegradable formulas and

sustainable packaging

Respect for the professionals,

the people and the planet

The new Echos Color

with 89 nuances

100% VEGAN HAIR

COLOURING CREAM

Echos Color is the new

Echosline hair coloring

cream, without PPD

and without resorcinol,

enriched with green

Tea extract, Tsubaki oil

and Date oil.

Claims & Benefits

Completely vegan, the

new color line fully

reflects the "Less is

more" philosophy that

the brand has been

pursuing since 2018.

Not only the formula,

but also the pack is

sustainable and

environmentally friendly,

thanks to a

compostable case, an

infinitely recyclable

aluminum tube and a

cap that is 50% less in

plastic than the previous

one.

Technical details

The green tea extract

protects the hair from

oxidation and increases

the duration of the color.

The tsubaki oil

increases the brightness

of the color making the

hair soft and shiny.

The date oil protects

and moisturizes the

hair during coloring,

leaving it healthy with

each color service

performed in the salon.

VeganOK certified.

What does it make the

product special?

Completely vegan

formula, free of PPD and

resorcinol, it has a less

sensitizing formula for

the clients in the salon

and for the hairdresser.

With high coverage of

grey hair in a sustainable

and compostable pack,

there are 89 nuances to

try and mix with each

other to give space

to creativity and to

create taylor-made color

service, among them

the new innovative

shades and color

families such as .7

Cold and .0 Ice.

The new Echos Color

guarantees to the

modern colorist a

coloring system adapted

to the complex needs

of salon clients, offering

contemporary shades,

with excellent long

lasting color of each

tone.

---

EMSIBETH

EMSIBETH TURNS 20:

2001 – 2021

When everything is at the beginning, when

enthusiasm overcomes every obstacle, when

vision is infinite, passion does not see any limits.

When evolution is always at your finger tips,

dreams are made to come true, fatigue is a nonfactor.

This is how we have been living our twenty

years, because twenty years are so full of

marvellous things and are the prelude to one

thousand more goals to come.

IDA FUGA INTERVIEW: “I have always been

interested in the world of hair. And this is thanks

to my mum, who was a hairdresser and had a

ABOUT US

Company Name:

Emsibeth SpA

Company Address:

Via Murari Brà 35G - 37136

Verona – Italy

Tel. +39 045 503044

Email: [email protected]

Website:

www.emsibeth.it

Founded in:

2001

CEO:

Ida Fuga

Main Export Destinations:

Europe, Far East, Australia,

North America

hair salon: as a child I would spend hours upon

hours with her, observing how the women would

be transformed under the touch of her hands.

She was very good, she was able to bring out

the best of every hair type. And here was much

more to it: her salon had the cosy atmosphere

of a living room, where the women exchanged

advices and recipes, while enjoying the

marvellous cakes that my mum would bake for

them. The energy there, was harmonious, made

exciting by my mum’s passion for her work. It is

also thanks to her that Emsibeth Company was

built on solid foundations, as solid as the values

that she conveyed to me: I wanted to create a

family-like and respectful environment, where

people can work with dedication and in the

name of authentic beauty.”

The company

is founded on

teamwork,

connection and

accessibility.

Having gained years

of experience in

major multinational

cosmetics companies,

Ida Fuga decided to

blaze her own trail.

---

company mission. To work while recognising

individual diversities and the environment that

surrounds us, because this means respect. To

remember that being concrete is the best way to

achieve any goal. To never forget that performance

does not require constant research and that one

can only achieve excellence through continuous

improvement. Today we represent 4 brands that

together stand out for professionalism, global

wellbeing and the highest quality, making our

proposal unique and absolutely qualified.

The Emsibeth project began in 2001, in Verona,

from an idea shared by a group of friendsentrepreneurs

and from the innovative and

genius formulas and ideas of Giancarlo Frigeri,

which are hat made and still make the difference

in quality and significantly determine the fine

properties and innovation of our products, also

allowing us the privilege of using Juno Thermal

Water. And this is how the first thermal line was

developed, dedicated to the precios work of

beauty salons, that can turn into bona fide

wellness centres for scalp and hair. This group

of men and women had a strong desire to find

a company where values were the inspiring

common thread: respect, reliability, loyalty,

honesty, care to the needs of the consumers

and the market, to offer solutions through high

level training, the most advanced technologies

to support the growth of the salon. Our values

are defined by the choices that we make every

day. To be reliable, guaranteeing effective

solutions and answers. To always keep the

passion alive, that allows us to attain our

100% MADE IN ITALY. ZERO COMPROMISES.

WITH INFINITE LOVE. OUR 4 BRANDS:

Emsibeth comes from the great experience of

industry and hair professionals. We have always

been synonymous with technique and

professionalism at the service of hair dressers

who intend to pursue the highest performance

in their work: an important assortment of

cosmetic solutions at the disposal of the most

challenging requests. Thermal is a professional

philosophy with a holistic approach to the beauty

of hair, that depends on the health of the scalp

and especially on the overall wellbeing of the

person as a whole. Thermal’s strong points are

represented by the treatment lines through the

extraordinary properties of the water from the

ancient Roman baths of Juno and in the rituals

of the AQVACEREMONY method, together with

sounds, fragrances and routines that nurture

personal wellbeing. Ethè is the haircare Brand

dedicated to length. It offers products with high

performing ingredients for extreme efficacy:

sophisticated fragrances and antipollution,

ethical and plant-based formulas. Ethè is the

luxury of authentic beauty to restructure, nourish

and illuminate every day with elegance,

sensoriality and efficacy. Arpège Opera is an

actual revolution of the world of colour. Inspired

by the magic of music and the observation of

the purest of hair, that of children, where plays

---

EMSIBETH

on colour, shades, radiance and freshness reign.

To recreate this vivacity, very high quality products

have been formulated, thanks to which it is

possible to créate colour expressions that are

always different and unique.

EMSIBETH BECOMES A BENEFIT COMPANY

An evolution of the very concept of company,

because our corporate purpose, in addition to

the aims of profit and the division of profits, also

considers having a positive impact on society

and the biosphere, and we work responsibly,

sustainably and transparently towards people,

communities, areas, the environment, property,

cultural and social activities, agencies,

associations and other stakeholders.

STAR

PRODUCTS

Whim Color Mask

Is a toning, conditioning,

nourishing, revitalising

mask that gives added

brightness and intensity to

the shades of natural and

coloured hair.

Its innovative formula

leaves the hair shiny and

soft, moisturising it and

restoring the vibrancy and

glow of its colour. Whim, is

as easy to use as a

lipgloss that immediately

illuminates and gives a

touch of color.

Water contained in the

Thermal formula is

certified by the Ministry of

Health. It transforms insalon

service into a

ceremony to cleanse

yourself from stress,

impurities, negative

thoughts and recharge

your batteries. The

material used to make the

Thermal bottles is GREEN

BIO-BASED PE, a material

made from sugar cane

and which helps to reduce

the amount of CO2 in the

atmosphere. Because we

love this planet and we

want to take care of it.

Ethè

si the luxury of authentic

beauty. Rediscover the

Thermal

Was created in 2003 and

is the first range to bring

the effectiveness of

thermal water and clay to

professional haircare. It

combines the wisdom of

the water from the ancient

Terme di Giunone, the

properties of which have

been known since Roman

times, with modern

science providing SLES

and paraben-free

formulas. Thermal is made

even more valuable by two

active ingredients: Anti-

Pollution Shield and

Photoprotection Extract,

which protect skin and hair

from atmospheric pollution

and the harmful effects of

Blue-Ray. The Thermal

beauty of hair: powerful,

authentic, vibrant. like you,

staying true to yourself

and your choices every

day. High-performance

plant-based formulas for

four ranges capable of

meeting varying haircare

needs. to effectively repair,

nourish and brighten with

elegance and sensoriality.

BK STAGE Flash Star

Is the Lamellar Treatment

for instant smoothing

specific for lengths.

Enriched with Hyaluronic

Acid and Black Pearl

Extract. In a few seconds it

makes the hair perfectly

shiny, disciplined and

manageable. Mirror effect

in a flash.

---

NEXT GENERATION.COLOR.TREATMENT.

emsibeth.it

For all hair types. For all of you.

---

FANOLA

A NEW EMOTIONAL

DIMENSION

FANOLA was born in 2005 as a professional

brand offering a complete range of treatments,

technical products and styling, over the years

has increasingly established itself in the hair

care world, becoming the international

benchmark for the most creative and innovative

hairdressers and consumers, thanks to a

strong presence on social media. Fanola is the

Made in Italy brand of professional hair

products, designed to follow the latest trends

and to meet the needs of all the hairstylists in

the world who want to share their creations in

the social media.

We are focused on creating a strong relationship

between the brand and its followers, both

hairstylists and end consumers but also on

creating an international community with all

distributors to communicate the brand uniquely,

strengthening its values.

Fanola is marked by its vivacity and its

exuberant diversity; it loves to dare and move

the concept of beauty a step beyond. An

unconventional beauty, which goes beyond

the classic aesthetic canons. Fanola

enhances the beauty of each individual,

beyond any stereotype, celebrating diversity

and multiculturalism.

FANOLA, IT’S MY BLOND!

Fanola is known worldwide thanks to No Yellow

shampoo; the quality and effectiveness of the

No Yellow Shampoo are the basis of the

product's success and they had generated a

worldwide awareness for the brand. The No

Yellow line has gradually expanded to offer a

complete service dedicated to blonde hair, with

products dedicated not only to the care but also

to coloring and bleaching, always characterized

by the presence of specific pigments that

counteract unwanted yellow reflections.

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A. S.B.

Company Address:

via del Palù 7/d

35018 San Martino

di Lupari (PD) - Italy

Brand:

Fanola

Founded in:

2005

Website:

www.fanola.it

Main Brands:

Fanola; No Yellow;

Orotherapy

Main Export

Destinations:

Europe, North America,

Australia; United Arab

Emirates; New Zeland,

Canada

---

REASONS WHY

Colourful/Creative/Community

addicted

Democratic & Inclusive

Unconventional

Frequent innovation

Brand focused on social media

Extreme performing products

100% Made In Italy

Professional Quality

Hairstylist’s community

International Distribution

STAR

PRODUCTS

Wonder No Yellow

Shampoo & Mask

Wonder No Yellow

takes centre stage in

Fanola’s amazing array

for people with blonde

hair. An extra helping

of nutritious qualities

has been added by

a host of powerful

ingredients such as

Dragon Fruit and Marula

Oil, but everything

still revolves around

the star player: violet

pigment. To neutralize

undesired yellow effects

on bleached, blonde,

streaked or grey hair and

making them even softer

and glossier.

As well as neutralization

of yellow hues, it

also gets exceptional

moisturizing and

protection.

No Orange Treatments

It is a professional

treatment including

Shampoo, Mask and

Conditioning Foam,

featuring a highlyconcentrated

BLUE

pigment in their

formulation to neutralize

copper-red-orange tones

while giving hair a cold,

shiny and even tone.

In particular, Blue Foam

is ideal on white hair

for icy effect result,

leaving hair nourished

and disetangled without

weighing down.

Wonder Color Locker

Wonder Color Locker is

the new range to cater to

the needs of people with

coloured hair.

As well as leaving hair

unbeatably shiny and

silky thanks to the

properties of chia seed

oil, the new haircare

range contains sodium

gluconate to preserve

cosmetic colour over time

and provides protection

from heavy metals. In

addition, scales are

gently sealed thanks

to the acidic pH of the

formulas, for healthy,

strong and thriving hair.

Fanola Color

Permanent coloring

cream with ammonia,

enriched with Ginkgo

Biloba. Available in

119 shades, which

can be mixed together

to obtain infinite shades

of color. Formulated

to respect the skin

and hair, it leaves hair

bright and healthy and

guarantees a long-lasting

result. It allows to realize

uniform and bright

colors with rich, deep

and natural reflections

with 100% coverage of

white hair.

---

FARMEN

A HISTORY OF SUCCESS

AND VALUES

Farmen International Cosmetics Distribution

was born in 1964, in a small three-room laboratory

in Turin, Italy. A genuine firm, fruit of the

labour of two generations, offering effective, reliable

and cutting-edge products to beauty

treatment and hairstyle professionals. A firm

that is recognised and appreciated in more than

80 countries, across the five continents. Right

from the first product, Farmesil silicon spray, a

brainchild of founders Mariarosa Ceccon and

Piero Manzetti, it stood out for its innovative

and modern business approach. This is how

the first gas-free Italian hair spray, Natural, was

born, and all the other products that enrich its

three brands: Vitality’s, Neà-Spa and Fascinelle.

Below, Farmen's Management

and headquarters.

ABOUT US

Company Name:

Farmen International

Cosmetics

Distribution SpA

Company Address:

Via Leinì, 150

10036 Settimo Torinese (TO)

Italy

Website:

www.farmenspa.com

Founded in:

1964

Main Brands:

Vitality's, Neà-Spa,

Fascinelle

Main Export Destinations:

The World

A COMPLETE PRODUCTION CHAIN

One of their strong points is the ability to

manage the entire production chain within the

company: from the initial concept to the selection

of raw materials and active ingredients,

right up to production, delivery and education

of the end user. Only in this way, by meticulously

checking each and every step, can

Farmen truly guarantee the quality and reliability

of their products. These tests are so stringent

that no more than around 100 of the approximately

600 formulas evaluated every year

are actually manufactured on an industrial

level. Since its establishment, Farmen has

always pursued a single objective: offering beauty

and style professionals effective, reliable

and innovative products to meet all their working

needs. The result of this commitment

is reflected today in three production lines:

Vitality’s, Neà-Spa and Fascinelle. Vitality’s

is the line dedicated to hair stylists, offering

a complete high-quality range designed to

enhance clients’ style and improve their wellbeing.

These specific colouring, shaping and

styling solutions offer added value: the creativity

and experience of Italian-made products.

Neà-Spa is the brand dedicated to the professional

beauty sector. This complete range of

treatments for the face and body uses natural

and exclusive active ingredients derived from

Farmen’s research. Fascinelle, the brand created

to satisfy the needs of clients who purchase

through the selective perfumery channel, is a

complete line of high-end products for the wellbeing

and styling of hair.

---

Left, some images of

the production chain.

REASONS WHY

A Modern Company

Strong Research and

Development Department

A complete production

chain

Local and glocal at

the same time

Made in Italy

Strong values

50 years of experience

THE CHARTER OF VALUES

Farmen has always believed in values such as

respect for the environment, safety at work,

customer care and commitment to the local

environment, with the awareness that profit

and responsibility cannot be separated. Today

Farmen has decided to go beyond this mission

statement, formalising their values and objectives

with the project “The Sustainable Colours

of Beauty”, a social responsibility strategy that

aims at promoting a new kind of beauty, closer

to the Environment and to People. The first result

of this commitment was the formalisation

of the “Charter of Values and Commitments”

which was born as an evolving document and

becomes richer through dialogue with all the

firm’s stakeholders. One of Farmen's strong

points is the internal management of most

of the supply chain, which ensures the maximum

quality, transparency and reliability of

their products. Raw materials: Farmen is developing

a sustainable supply policy based on

environmental and human rights protection.

The aim is to guarantee that even suppliers

of their main ingredients respect this policy by

the end of 2018. Packaging: Farmen is at work

to eliminate overpackaging, reduce the weight

of packages by 15%, and reach 100% recycled

paper and cardboard, partly certified as sustainable

by the end of 2018. Finally, the company

provides support, assistance and training before

and after sale to professional clients, ensuring

that products are 100% safe both for

humans and for the environment, thanks to

thousands of analyses carried out each year

by quality control at R&D laboratories.

FROM GLOBAL TO LOCAL

Farmen is a traditional Italian firm, strongly

linked to the local environment and at the

same time present in more than 80 countries

across the 5 continents. It is a spokesperson for

---

FARMEN

Italian quality in the World. Reconciling this twofold

nature has always been one of the essential

points in its corporate mission: for this reason,

70% of personnel lives in Settimo Torinese and

90% of first level suppliers can be considered

local. Always in this perspective, Farmen offers

continuous and practical support to the local

social fabric, sponsoring sport activities, NPOs,

students, hospitals and other organisations. But

international markets are also an integral part of

the soul of Farmen: future goals include penetrating

markets in ex-Yugoslavia, Argentina, Perù,

Chile, Turckey, Singapore, Mongolia, Norway, Sweden,

UK, Ireland, Iceland, Mexico, South Africa.

What type of partners are we looking for? Professional

importers, corporations, and retail chains.

PEOPLE: THE ADDED VALUE

Farmen's employees are their greatest asset:

for this reason, the firm guarantees health protection

and safety at work, transparent recruitment

policies, equal opportunities and equitable

remuneration, special terms for maternity

and agreements with nurseries, freedom of

trade union representation and continuous

professional development. In parallel, we share

the will to commit to a strategy of tangible and

transparent external communication, to make

Farmen's commitment visible and involve the

entire supply chain. Additionally, we support

the local environment and the local community,

with the creation of virtuous economic and

social systems.

STAR

PRODUCTS

Zero/Vitality’s

Zero is renewing itself,

with a more ecological

conscience, shifting

the emphasis onto

the sustainability of

consumption.

Vitality’s has chosen

to embrace the Vegan

philosophy with 3 green

pillars:

- for Us Vegan is: No

sumbstances of anial

origin or derivation and

no GMOs are used.

- 80-83% natural

index: A tangible

sign of Zero Colour’s

daily commitment to

respecting the planet

and the well-being of

women.

- Formulation with

Organic extracts:

of green tea, aloe,

marshmallow,

equisetum, and thyme.

With anti-oxidant and

emollient properties,

they help protect colour

and leave hair softer

and silkier.

Deco/Vitality’s

The new Deco line is

the professional choice

to play freely with light

and look after hair at

the same time. Deco

contains Complex oil, a

precious blend of Cotton

oil and Illipe butter

that by nourishing the

hair helps reduce the

depleting effects of the

bleaching process. The

keratin in the formula

works synergistically with

the Complex oil to protect

hair and condition it

superbly. Deco comprises

a complete range for all

lightening needs, looking

after both scalp and hair.

Epurà /Vitality’s

From the heart of nature,

to the heart of beauty.

From the unspoilt nature

of the Alps to the

advanced technology

of Vitality’s labs comes

Epurá. Pura Complex:

Gentian, Mountain arnica,

Scots pine, Lemon balm,

Juniper,

St. John’s Wort.

A multifunctional

botanical complex

carefully selected in

collaboration with

expert botanists to

guarantee a safe

and organic product, from

seed to extract.

Specific properties for

each type of problem and

intense fragrances.

Tone/Vitality’s

Delicate tone-on-tone

colouring with no

ammonia. It works

gradually over time

and doesn’t lighten

the base, for an

extremely natural colour.

Thanks to Switch-on

Technology, every nuance

was broken down

into all its tones to

scientifically balance

the percentages of

coloured pigments

and thereby obtain

pure nuances.

---

THE VEGAN* COLOUR

HIGH NATURAL INDEX

Equisetum

Marshmallow

Thyme

Green tea

Aloe

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX

Our commitment to respecting the planet and the beauty of women

Diamond

Skin Protection

Shine

Complex

Sweet

protection

Ammonia

free

With

PTD

Organic

extracts

We love

pets

*Contains no animal-derived ingredients

vitalitys.it

---

FRAMESI

FASHION, STYLE AND

UNIQUENESS

Made in Italy since 1945, Framesi has been

working for the professional hairdresser

success providing salons with innovative,

professional products that deliver in salon

precision, predictability and performance.

In Framesi beauty and fashion blend with

individual artistry and creativity, boosted by a

cutting-edge training program.

AN IDEA. A DREAM.

The courage to believe in it and make it

come true. With the mere support of family

and friends, an Italian story of passion and

determination began. And an exclusive

alliance with hairdressers, which will never

fail, was born as well.

Mr Fabio Franchina, President. Ms Patrizia Caldera,

Marketing&Corporate Communication Director and

Mr Andrea Pace, International Director.

ABOUT US

Company Name:

Framesi SPA

Company Address:

Strada Statale dei Giovi 135

20037 Paderno Dugnano (MI)

Italy

Website:

framesi.it

Founded in:

1945

Main Brands:

Framcolor, Morphosis,

FOR-ME, Framesi Barber Gen

Main Export Destinations:

USA, Tunisia, Pakistan, Czech

Republic, UK, Switzerland,

Argentina

RESEARCH AND QUALITY PRODUCTS

•Major investments in research and in the

development of cutting-edge formulations

•The highest standards, thanks to carefully

selected raw materials and a field-proven

series of checks and controls

•State-of-the-art production technology

•Consultancy from prestigious Italian

universities and US scientific institutes

•Framesi Accessories: safety, ergonomics

and top quality applied to implements for

professional use.

LEARNING BY DOING: THE ULTIMATE

EDUCATIONAL PROJECT

A training program designed to bring Italian

fashion all over the world and turn all of

Framesi’s hairstylists into 360-degree beauty

consultants and successful designers, as well

as improving their technical skills. Learning by

doing places emphasis on the importance of

high-level lifelong training, a comprehensive

program of technical and style courses in

classroom and web sessions, to please even

the most demanding professionals. The project

will be led by two extremely knowledgeable

teams: The International Master Technicians,

for tailored one-to-one consultancy, and the

Framesi International Ambassadors, locallyselected

specialist trainers.

---

REASONS WHY

ITALIAN STYLE FRAMESI AND ITALIAN

STYLE ENERGY STYLISTIC TEAMS

• The collection: a yearly research project

into colors, volumes and styling designed

to propose the latest trends and satisfy the

public’s expectations

• A unique and original cutting method that

optimizes the quality/time ratio and ensures

economic advantages for the salon

• Fashion, technique and style in a series

of seminars, the contents of which can

immediately be implemented in the salon.

A family business

Our mission: To work

exclusively for the success

of the hairdresser

• 100% made in Italy

Creativity, good taste and

style: the very essence of

Italy, highly valued all over

the world

Attention to people

• A unique project based

on common goals to be

shared with staff and

customers alike

---

FRAMESI

STAR

PRODUCTS

Framcolor 2001

Framcolor 2001 has

always been the color

symbol of Framesi

excellence and is the

first choice of colorists

who love creating unique

nuance, custom-made

for each client. The

protective anti-age

formula and high-quality

pigments made even

more stable by special

technology, make

FRAMCOLOR 2001 the

most loved color by

professionals from all

over the world.

Framcolor Glamour

Contemporary and

versatile, it's the

ready-to-use color for

maximum duration.

Framcolor Glamour

is the perfect premixed

color to make

a face harmonious

and exalt cut details

with contrasting color

flashes. Uniform results

from top to bottom and

hair always protected

have made it an

international success.

Morphosis Restructure

The most effective

remedy for dry hair with

structural damage is

this shaft-restructuring

ritual. The Morphosis

Restructure treatment

uses plant-derived

Peptides, Fermented

Rice extract, Hyaluronic

acid, and Vegan Collagen

to target specific areas

of the hair, regenerating

the structure of the

shaft. The effectiveness

of this professional

hair treatment has

been certified by the

cosmetics Research and

Development Laboratory

of the Department of

Chemistry, University

of Naples Federico II,

using highly accurate

instruments. These tests

have shown that, after

using the Morphosis

Restructure treatment,

the hair is 64% stronger,

37% more manageable

and, 8% bouncier.

Framcolor 2001 Intense

This innovative

permanent color

combines luminosity

and brilliance with

unbeatable intensity.

Framcolor 2001 Intense

halves processing times

and responds to the

needs of professionals

and consumers. Its

revolutionary formula

delivers up to 100%

coverage of grey hair

while protecting the

scalp and hair.

---

WE CHANGE. IT’S NATURAL.

• Maximum functional and cosmetic results

• Reduced environmental impact

• Raw materials up to 98% natural origin

100% VEGAN 0% GLUTEN 0% SLES & SLS

0% PARABENS

0% SYNTHETIC COLORS

---

G. COSMETICS

THE BEST SOLUTION

FOR OUR CLIENT

G. Cosmetics (Gidon Cosmetics Group) is

one of the oldest companies in Israel who

operate in the professional beauty industry

since 1974. Our products can be found in

the top location of the market: exclusive hair

salons, exclusive Hotels and SPA resorts,

beauty salons as well as professional outlets

supplying electric appliances. Using the vast

experience in R&D and knowledge of the local

and global markets, the company developed

in the last few years new line of professional

products which can provide a comprehensive

solution to world wide distributors to the

professional market who seeks to offer their

clients highest quality products with fair

prices. We own the following brands: Jul Pro

(comprehensive professional hair products),

NG-PRO – electric tools for beauty salon,

Ng Beauty – beauty salon accessories and

BALSTER – patent pending hair dryer and hair

brushes.

OUR VISION

Provide our clients with a distinct portfolio

of solutions that make the daily moments

into unique experiences. We seek to always

supply the best to our clients.

OUR VALUES

Family atmosphere: we believe that working

in a family-like ambience instills confidence

and trust, providing our employees with the

support they need to grow and perform even

better, thus maximizing our business results.

ABOUT US

Company Name:

G. Cosmetics - Gidon Cosmetics Ltd.

Company Address:

5th Shidlovsky Street, Yavne Israel

Website:

https://www.gidoncosmetics.co.il/en/

Contacts:

+972-8-9523777

[email protected]

Founded in:

1974

Main Brands:

JUL, NG-PRO, NG-BEAUTY, BLASTER

Main Export Destinations:

Greece, Cyprus, USA, Central Europe, Far East

In the photo:

Reuven Shaban, President,

Ofer Mor, CEO,

Sharon Shaban, Business

Development Manager

---

REASONS WHY

Total solution for Importers

(“one stop shop”)

Innovative products

Flexible prices range

Focus only in the professional

beauty salon market for almost

50 years

High Global reputation

Provides fast solutions

Client orientation: we focus on our clients

and lead an ongoing dialogue with them to

gain the deepest understanding of their

needs.

Excellence: we strive to excel and to carry

out each task in the best way possible. We

don't know a better way for achieving optimal

results.

Innovation: we challenge ourselves constantly

to generate added value for our clients and

protect our position as the leaders in hair and

beauty care.

The company is private owned company

who build it’s reputation through the years

by working with the global players of the

professional beauty industry. The main

focus of the company is the beauty salons

market. We are the exclusive distributors of

international brands as well as the owners of

our own brands. Our products can be found in

the top location of the market: exclusive hair

salons, exclusive Hotels and SPA resorts,

beauty salons as well as professional outlets

supplying electric appliances.

---

G. COSMETICS

WE ARE CURRENTLY REPRESENTING THE

FOLLOWING BRANDS:

Hair Professional Products

OLAPLEX - USA

JUL PRO - P.L

MATRIX - USA

Beauty Salon, Hair Salon Machines and

Furniture

MALETTI GROUP - ITALY

NILO GROUP - ITALY

TAKARA BELMONT - JAPAN

NG BEAUTY - P.L

MEGASUN - GERMANY

Tools and Accessories

NG PRO - P.L

BLASTER - UK

Framer - USA

In order to support this wide range of products

the company owns the following facilities:

- Head Quarter Offices

- Logistic Center

- The biggest show room in Israel

- Exclusive training center

- Licensed Cosmetic Factory facility

---

STAR

PRODUCTS

Occupying 1,000 Sq.

m., Gidon Cosmetics’

showroom is the

largest of its kind in

Israel, housing a broad

range of high-quality

professional brands,

including prestigious

international brands

that allow professionals

to personalize their

studios and salons

with the best furniture

and accessories with

the utmost confidence

that they bought the

best technology with

uncompromising finish.

We believe that the

beautiful and extensive

range in our showroom

will allow you to choose

the best for your

business needs and

expertise at different

price points, from

classic to trendy design.

Among others, our onestop-shop

showroom

displays treatment and

beauty beds in various

sizes and impressive

technical specification,

elegant pedicure

couches, therapist

chairs, manicure

workstations, electric

appliances, various

Lupa lamp models,

nail dryers, sterilization

equipment, massage

stones heaters, service

trolleys, massage

chairs, electric beds,

and more.

---

GA.MA

HAIR AND BEAUTY

TECHNOLOGY SPECIALISTS

Founded over 50 years ago in Bologna, Italy,

GAMA Italy Professional is a premier hair care

company, renowned for its innovative technology

and cutting-edge hair and beauty products that

fulfill and exceed the everyday needs of

consumers and salon professionals. In 1969,

GAMA produced the first-ever mass-production

professional hair straightener.

Since its origin, GAMA has continued to be a

trusted Italian brand in the hair, beauty and

technology sectors, thanks to its innovative

approach to product design and development.

Over the years, continuous research in the hair

care industry has led to groundbreaking

technologies and practical features that make

it easy and comfortable to achieve even the

most elaborate hairstyles.

Always keeping novel technology at the

forefront, GAMA prides itself on providing

unparalleled hair product solutions for both

men and women. From hair straighteners and

dryers to curling irons, trimmers and more,

GAMA products are designed and manufactured

based on decades-long profound market

knowledge and continuous dialogue with

industry experts. GAMA’s prowess in the hair

care industry, coupled with its Italian artisanship

and top-of-the-line design, satisfies the needs

of the most demanding professionals, while

also catering to everyday consumer needs.

ABOUT US

Company Name:

GA.MA Srl

Company Address:

Via Sant’Alberto, 1714

40018 San Pietro in Casale

Bologna - Italy

Tel. +39 051 666 8811

Email: [email protected]

Website:

www.gamaitaly.com

General Manager:

Mr. Pasquale Barillà

Commercial Director:

Mr. Leonardo Facchini

Collections:

Gama Italy Professional, Gama

Professional, Gama Salon

Exclusive, GBS

Main Export Destinations:

North America, Europe,

Middle East, Asia

---

Today the brand is present in over 50 countries

worldwide, with its main headquarters in San

Pietro in Casale (BO) and four production sites

divided between Brazil, Argentina, Italy and

China.

HISTORY

Since its founding, GAMA was conceived to

be an innovative game-changer that aimed to

revolutionise the industry and market forever.

It all started in 1969 when the creative

wizardry of a number of beauty salons inspired

Mario Gardini to seek a new way of interpreting

hair care. The end-result was GAMA - which

stands for Gardini, Mario - with none other

than the birth of the first-ever mass-produced

professional hair straightener.

The launch of Quick-Heat Technology in the

late 90s made the impossible possible; the

introduction of hair straighteners that heated

up and were ready to use in less than a minute.

Quick Heat Technology was followed by the

introduction of Instant Heat Technology (IHT),

patented and launched in the professional

market in 2010. This innovative technology

revolutionized the world of styling, thanks to a

state-of-the-art heating element that reaches

working temperature in seconds, with a

constant and extremely homogeneous

distribution of heat over the entire surface of

the heating plates & tubes as long as the

straightener is turned on. IHT technology

makes GAMA Professional hair straighteners

& curling irons the fastest in the world to reach

working temperature and be capable of keeping

the temperature constant.

GAMA’s next gamechanger would arrive with

the introduction of the iQ Perfetto at the 2019

COSMOPROF Bologna trade fair: a smart

professional hair dryer that packs an

outstanding blowing power in an ultra compact,

elegant and light design, that weighs as much

as smartphone. Enhanced with the most

innovative and sophisticated technologies,

every single aspect of the IQ Dryer was

engineered to create the ultimate experience.

REASONS WHY

Focus on innovation and creativity,

putting out state-of-the art,

game-changing products with

a focus on the professional world

Italian Design

Always at the forefront

of industry trends

Over 50 years of experience

in the hair-styling industry

Versatile and complete range of

products, conceptualized to satisfy

the most demanding stylists

as well as mass consumers

In 2022 GAMA won the Cosmoprof Awards

with the new iQ2 the professional hair dryer,

the next gen evolution of the professional dryer

as light as a smartphone. The new iQ2

reinforces GAMA as a continuous disruptor

within the hair tool community and is set to be

the new must-have in the professional market.

With a look always turned to research and

innovation, in 2022 GAMA inaugurates a new

production center in Gossolengo (PC) dedicated

to the realization of lightweight ultra-performant

professional Italian motors through an

increasingly sustainable model. The fully

automated production process is aimed at

achieving most advanced environmental

standards in terms of energy use, using a

completely decarbonized model. At the end of

2022 Gama opened the company’s first

headquarter in the US in New York.

PROFESSIONAL WORLD

GAMA’s Professional world is formed by three

main collections: GAMA Professional, GBS &

GAMA Salon Exclusive. Designed and

manufactured based on decades-long profound

market knowledge and continuous dialogue

with industry experts, coupled with Italian

artisanship and innovative design and

technologies, the lines have been conceived to

---

GA.MA

satisfy the needs of the most demanding

professionals. GAMA has its own Lab &

Engineering facilities in Italy dedicated to

research and innovation where each

professional product is carefully studied,

developed and tested before distribution. The

motors and inner components of the hairdryers,

irons, clippers and trimmers are thoroughly

designed and built in order to guarantee the

best performance and top reliability.

CONSUMER WORLD

GAMA’s Consumer lines were created with one

clear objective in mind: to provide the

professional experience from the comfort of

your own home. The range consists of a wide

and complete selection of professionalinspired,

premium hair-technology products

put together to satisfy the needs of every type

of consumer, inspired by the latest trends and

technologies in the professional industry, and

the latest developments in hair health.

STAR

PRODUCTS

line is the only one in the

market equipped with

Auto-Clean Reminder

technology that allows

you to remove in a few

seconds all hair residues

or dust and all dirt

trapped in filters.

iQ2 is the result of the

company’s continuous

investment in Research

and Development and a

hairdryer with unique

characteristics and

performance.

G-Style Duo Oxy Active

This is a versatile

powerful professional

straightener equipped

with internal and external

titanium heating plates,

that can be activated

independently in just a

matter of seconds

thanks to Instant Heat

technology. The inner

28x110mm oscillating

heating plates hug the

hair gently, protecting it

from heat damage. The

outer heating plates

rounded shape, allow

Oxygen’s antibacterial

properties, enhanced by

the also anti-bacterial

Nano Silver technology,

allow for the deep

cleansing of the scalp

and hair.

Pro Power 10

Pro Power 10 is the hair

clipper equipped with an

ultra-powerful high

performing professional

motor that reaches 9000

rpm. It is also equipped

with a fast-charging

lithium-ion battery: just

1.5 hours is enough to

get 90 minutes of

autonomy. Its ultra-sharp

stainless-steel blade

ensures a delicate and

precise cut. By using the

side lever, it’s possible to

get 5 different

adjustments of the

height of the blade from

0.3 mm to 3.3 mm and

with the 4 guide combs

included, it can adjust

the length of the cut from

3 to 12 mm. The cordcordless

function allows

to work both with and

without the cable.

IQ2

iQ2

iQ2 is the lightest hair

dryer in the professional

market, weighing only

294g / 10.3oz,

combining ultra power

and performance thanks

to an intelligent

brushless motor, it is

30% faster than any

other professional hair

dryers and has an extra

long lasting motor.

G-Style Duo Oxy Active

Pro Power 10

Compared to the first

version, iQ2 is featured

by new technologies:

TURBO function that

powers the air flow,

taking the engine to a

super speed of

120,000rpm for 30

seconds and STAND-BY

function that

automatically turns iQ2

to stand-by mode when

you place it on the Smart

Pad. The hair dryer iQ

Series GBS

this handy straightener

to also be easily used for

curling hair. It is

equipped with GAMA’s

top-of-the-line Oxy-Active

technology; the

combined action of

active oxygen and

negative ions hydrates

the hair, eliminates frizz,

increases the hair’s

luminosity, and prolongs

the duration of hair color

(Color Lock Effect), while

Series GBS

Our passion for styling

led GAMA researchers

back to their roots, to the

Barber Shop, the place

that has historically been

every true gentleman’s

special place to relax

and take care of himself.

GBS, or GAMA BARBER

SERIES was inspired by

the world’s best Barber

Shops and the latest

global grooming trends.

It is an extremely

versatile and elegant

barber line composed by

magnetic clippers, a

clipper, trimmer, shaver

and a straightener; all

designed for cutting,

trimming, shaving and

finishing styles with

maximum precision.

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HSA

COSMETICS

A GREAT EXPERTISE IN THE

HAIR CARE INDUSTRIES

HSA is the Italian company specialised in

the production and marketing of cutting-edge

products in trichologic and cosmetic sectors

for private label and own brands. With a

strong expertise in hair dyes, today HSA has

expanded its range of hair care and skin

products, creating successful brands thanks

to pioneering concepts and formulas. Partner

of more than 200 brands in 90 countries,

it offers 1000 formulas Made in Italy and

5 brands: Eslabondexx, Nouvelle, Silky,

Guudcure, Addplex.

created in 1982 in Varese in the heart of

Europe, HSA Cosmetics is an Italian private

label cosmetics manufacturer specialising in

the production and marketing of cutting-edge

cosmetic products. Everything started with a

dream: founded by the Zanzi family with the

aim of developing an important expertise in

hair color, HSA has now expanded its range of

hair care, face and body products. Nowadays,

HSA has become the ideal marketing partner

for companies that intend adopting a 360

degree beauty approach to their brands and

ABOUT US

Company Name:

H.S.A. COSMETICS

Company Address:

via Ugo Foscolo 27

21050 Bisuschio (Varese) - Italy

Website:

www.hsacosmetics.com

E-mail: [email protected]

Phone: +390332474654

Founded in:

1982

CEO:

Mr Stefano Zanzi

General Manager:

Mr Davide Zanzi

Marketing Manager:

Mr Paolo Delle Piane

Main Brands:

Nouvelle, Silky, Eslabondexx, Addplex, Guudcure

Main Export Destinations:

India, China, Asia Pacific, Central America

Above Stefano and

Davide Zanzi, founders of

HSA in 1982. Left, Paolo

Delle Piane, marketing

manager.

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HSA works to reduce the

impact of packaging,

eliminating overly heavy or

bulky secondary and primary

packaging. HSA decided not to

use any more cellophane film

in the packaging of hair dyes,

resulting in a saving of about

15 tons of plastic per year.

want to rock the cosmetic market by creating

something unique. HSA is the private label

cosmetics manufacturer that creates and

manufactures in Italy to protect an originality

recognised the world over. It is present in 90

countries on the 5 continents, helping beauty

brands with their private label skin care and

hair care lines.

OUR VISION, OUR FUTURE

HSA is reaching for the sky. We want to be the

most sought after and desired private label

cosmetic manufacturer in the beauty industry

thanks to our ability to connect customers with

their dreams. We offer unexpected pioneering

product concepts, formulas, design and fullservice

to make your brand shine like the

brightest of the stars. As a private label

cosmetics manufacturer, we always work hard

to reach the highest standards and discover

new solutions to offer to our customers.

We can transform your cosmetic lines into

beloved and successful beauty brands.

OUR MISSION 4 YOU

We design concepts and product lines for

haircare and skincare dedicated to brands

with a high level of personalisation, enabling

each customer company to be unique and

distinctive in its own reference market with

steady growth. With a consolidated thirty-year

international experience, we are the private

label cosmetics manufacturer delivering

quality, creativity and security in customer

projects and inspiring them to spread

innovative and profitable beauty concepts.

REASONS WHY

High level of product customization

for every single client

More than 40 years of expertise

in the hair care industry

One of the worldwide leader in

hair dyes

Private label marketing approach

with yearly trend book and

cosmetic innovation book

From bulk production to full

service production

International presence in more

than 90 countries

---

HSA COSMETICS

The soul of Nouvelle is contemporary,

colorful. The exuberance and originality

of the brand find solid foundations in the

critical interpretation of different artistic

periods, cultural movements, painters

and creatives who have expressed their

concept of color and beauty.

STAR PRODUCTS

Addmino-18 Hair

Reborn Elixir

Rebirth spray is a

vegan friendly spray

that preserves and

protects the hair

structure, by preventing

it from damages

caused by chemical and

mechanical treatments.

It is based on a “3

power technology”,

resulting from a blend

of fruit acids, mineral

salts and fermented

green coffee. To be

applied before the

chemical treatment, in

salons services. If part

of a hair care routine,

to be applied after

shampooing.

Eslabondexx Color

Hair Mask

Demi-permanent

coloring mask with fruit

acids and blueberry

extract. Revives the

color of bleached

hair, moisturising and

restructuring it. 4

splendid toning and

reviving colors for hair

that is always radiant

and nourished.

Guudcure Age Balance

Gravity Day Cream

Firming elasticizing face

cream that helps to slow

sagging skin on the face

and neck. Encourages

correct elastic fibre

architecture, maintaining

tissue structure.

With pre and probiotics.

---

We fulfill Hair & Skin dreams

bringing your brand to life

Connect yourself with the most

innovative company for private

label production of personalized

cosmetics.

Find out how to become one of our

“customer partners”. Thanks to an

expertise of over 30 years in hair color,

hair care and skin care products and with

a portfolio of more than 1000 formulas,

we offer made in italy full services to

more than 200 brands in 90 countries

around the world.

connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - [email protected]

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INDUSTRIAS

ORIOL

80 YEARS IN THE SERVICE

SECTOR

Founded in 1942 by Narcís Oriol Quintana,

Industrias Oriol has devoted their efforts to

the manufacture of items for the hairdressing

sector. They are pioneers in both the design

and manufacture of these items in Spain.

Their wide range of products include more

than 3,000 references; clips, rollers, combs,

brushes, capes, neck wrap paper, hair

straighteners… The quality of their products

is endorsed by 80 years of experience. This,

together with the full dedication and the

constant efforts of a solid team, has led them

to become leaders in the hairdressing and

beauty sector in Spain since the 80’s, and

their prestige has now crossed borders. They

currently export to more than 70 countries

and own a wide distribution network not only

in the domestic market but also overseas.

ABOUT US

Company Name:

Industrias Oriol

1942 S.L.U.

Company Address:

Ciudad de Asunción, 56

Barcelona - Spain

Tel. +34 932740784

Website:

www.eurostil.com

Started in:

1942

President:

Mr Miquel Oriol and Mr

Narcís Oriol (son)

Founder:

Mr Narcís Oriol

Export Manager:

Mr Alessandro Labate

For info write to:

[email protected]

Number of employees:

48

Turnover 2020:

18,5 million euros

Main Brands:

Eurostil l, Pollié, Tassel

Cosmetics and Ragnar

Their core idea has always been to supply

quality products. This effort has been

successfully rewarded by a huge growth which

led them to enlarge and modernize their

facilities. Today, they have a modern factory

and offices in Barcelona housed in a total

area of 16,000 m 2 .

FROM BARCELONA TO

THE FIVE CONTINENTS

In the 80’s they started supplying clients

in France and Italy, and step by step, the

export business has been growing until

the present day. This field is so important

that Industrias Oriol, in addition to the

headquarters in Barcelona, owns a subsidiary

with a manufacturing area in Buenos Aires

which was started up in 2013. Starting

from the origin with these hand-made hair

clips, now the company has three business

lines: Eurostil (hairdressing supplies),

Pollié (aesthetics) and Tassel Cosmetics,

(professional cosmetics) and Barber Line

(Barber Products) with over 3,500 references.

From the very beginning, Industrias Oriol

has only sold their products to distributors

and wholesalers. Currently they have over

2,000 clients in Spain and more than 1,000

worldwide. The relationship is based in their

trust in the brand and the shared goal of

“market protection”.

---

REASONS WHY

Founded in 1942 by

Narcís Oriol Quintana

A family company

with headquarters in

Barcelona and subsidiary

in Buenos Aires

Manufacturers and

importers in the sector.

Renowned names in

the sector including

hairdressing, beauty and

cosmetics top brands

Leaders in the Spanish

market, with presence in

in more than 70 countries

worldwide

Committed to their

distributors Worldwide

STAR

PRODUCTS

DYE COLOUR DOUSSE

103 colours

manufactured by us

and with and without

ammonia 100%

coberture with 12 oils

to moisture the hair

at the same time we

colour it.

NECK WRAP PAPER

This highly prestigious

reference is essential

for barbers and

one of the products

Industrias Oriols has

been producing for

a long time and is a

bestselling export.

Each roll serves 100

services.

DETANGLE BRUSH

Three pin sizes and fully

injected plastic. Available

in different colours and

combinations.

ROLLER

Our reference 0000 is

one of the first products

we start manufacturing

and one of the

emblematic products

of the company in pink

colour.

PROFESSIONAL COMBS

For hairdressers and

barbers, manufacture by

us in different materials

and colours.

---

INEBRYA

WELCOME TO A NEW

SENSORIAL EXPERIENCE

Inebrya is the professional haircare brand

created in Italy for the hair artists of the world.

The brand name comes from the Italian verb

“inebriare” which means to exhilarate, to

stimulate, to excite. The Inebrya products

“inebriano” because they move the senses

through the colors (packaging and fluids)

and the fragrances that fulfill the air since

the first born in 1999. These features are

rooted in the brand’s DNA which stands for

high sensorial experiences. In the Italian

laboratories every new product is conceived,

developed and produced selecting with great

accuracy cosmetic and delicate fragrances,

innovative transforming textures and sensorial

packagings. Being a professional haircare

brand means offering products covering all

the needs the end consumers want to solve

when approaching their hairdressers. For this

reason Inebrya offers a wide product range

covering the following 3 areas: technical,

treatment & care, styling & finishing. Today

Inebrya is distributed in more than 60 different

countries of the world, and aims at reaching,

empowering and helping more professionals

and customers around the globe.

ABOUT US

Company Name:

Pettenon

Cosmetics

S.p.A SB

Company Address:

via del Palù 7/d

35018 San Martino

di Lupari (PD) - Italy

Brand:

Inebrya

Founded in:

1999

Website:

www.inebrya.it

Main Brands:

Blondesse, Ice Cream,

Inebrya Color & Bionic,

Shecare

Main Export

Destinations:

more than 60

countries

in the world

REASONS WHY

Sensorial experience as a point

of differentiation

Ultra femininity and elegant

maximalism

Complete professional range

The reference brand for technical

performance

Constant research and innovation

International education programs

(training and events)

100% made in Italy

Worldwide distribution

More than 20 years of expertise

---

STAR

PRODUCTS

INEBRYA COLOR AND

TREATMENT

INEBRYA has always

targeted hairstylists to

enhance their creativity.

The new INEBRYA

COLOR range has added

two new colour lines

in five shades as well

as an innovative

treatment range

targeting coloured hair.

INEBRYA COLOR

SHADES

Inebrya Color includes

118 vibrant shades in a

totally new ultrafeminin

packaging; the pack is

also innovative:

• Tubes are made

from 100% recycled

aluminium (PCR);

• The secondary packaging

dissolves at 90%

in 6 months* and it’s

PFC and PFSC certified;

• Free from heavy

metals and fluorine in

% above standard.

INEBRYA COLOR

TREATMENT

The Inebrya Color

treatment is specific

for rinsing cosmetic

colour in the salon

and maintaining its

brightness and

durability at home.

The active ingredients

of Inebrya Color are

Sodium Gluconate, with

anti-pollution action; a

special molecule used

to neutralise unpleasant

odours in the colouring

service; Algae Extract,

derived from 3

moisturising, protective

and toning algae.

The line includes 4

product, and only one

is to be used in salon

only - in the first step

of the treatment:

Color Perfect Locker.

COLOR PERFECT

LOCKER - STEP 1

Colour-protecting spray,

formulated with Red

Algae and Sodium

Gluconate. It stabilizes

cosmetic colour,

improves durability

and depth over time.

It is enriched with

a special molecule

that captures and

neutralises unpleasant

odours in technical

services. It leaves the

hair protected and with

a pleasant fragrance.

COLOR PERFECT

SHAMPOO - STEP 2

Its balanced formula

gently cleanses hair and

scalp, leaving it instantly

soft and shiny, without

weighing it down.

The exclusive synergy of

Red Algae and Sodium

Gluconate prevents

colour fading over time

and has an effective

anti-pollution action,

protecting the hair from

external agents.

COLOR PERFECT MASK

- STEP 3

Its formula enriched

with Red Algae and

Sodium Gluconate

detangles and deeply

nourishes the hair

without weighing it

down, it seals colour

and protects the hair

fibre from external

pollutants.

The hair is silky, bright

and easy to comb.

COLOR PERFECT

SHINE OIL - STEP 4 -

FINISHING

It makes hair instantly

radiant and luminous

to the eye, soft and silky

to the touch.

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FINELGA

HOLDING

RESEARCH AND

INNOVATION

ITELY HAIRFASHION is proudly part of FINELGA

HOLDING, the holding company of Fusaro's

Family. The main activity of FINELGA HOLDING

is in the Cosmetic and Beauty Business offering

also private label manufacturing services.

FINELGA HOLDING owns many brands

including: Itely Hairfashion, Revivre, PatriciaMI,

Flosé, Ysothea, Bi&lita, Glazette and many

more.

ITELY HAIRFASHION

“Over 40 years trying to make people feel and

look better and…” says Lucio Fusaro, founder

and President of ITELY HAIRFASHION, smiling

– …and it seems yesterday when that young

entrepreneur decided to leave a sport career

to create a new future. What a journey!”.

Yes, with good achievements: turnover of

80 Mio euro, 80 countries involved and

more than 3.000 people (including about

400 in Italy), where still the Family is involved

in first line, leading the way in Italy and in

the several subsidiaries around the Globe.

“We look for a holistic approach where the

professionals and the consumers may find all

their needs in terms of beauty, health and

From left to right: Lucio Fusaro,

Chiara Fusaro and Francesco Ioppolo.

ABOUT US

Company Name:

G.V.F. GIVIEFFE Spa

Company Address:

Via Giovanni Falcone, 8

20080 Vernate (MI) - Italy

Phone: +390290093743

Email: [email protected]

Website:

www.itelyhairfashion.com

Founded in:

1987

Founder and President:

Mr Lucio Fusaro

Marketing Manager:

Ms Chiara Fusaro

International Business Manager:

Mr Francesco Ioppolo

Main Brands:

Itely Hairfashion

Number of employees:

3.000

---

wellbeing” – says Chiara Fusaro, shareholder

and Marketing Manager of ITELY HAIRFASHION

– “our uniqueness stand exactly in this. Our

group is a pioneer in developing a 360° approach

to Beauty”. “Thanks to the synergies in our

productions we may offer hair care and color,

skincare and food supplements at the same

time, becoming the first and only “one-stop

partner” for any project in Beauty and Wellbeing,

obviously all MADE IN ITALY” says Francesco

Ioppolo, International business manager.

INNOVATION AND EDUCATION

ITELY HAIRFASHION is the family of products

dedicated to the professional hair coloring and

REASONS WHY

More than 35 years in the beauty

business

Strong commitment in training

and education

Constant innovation and

development

Multi-sector specialization

Customizable cooperation

Strong international network

Certified quality and customer

service

---

ITELY HAIRFASHION

all technical services. Within its range all

professional stylists are able to find solutions

and inspirations for their work. The company,

besides a continue research of new formulations

and a constant upgrade of its operations, offers

a consistent support in marketing and education

to its customers and partners all around the

World with its internal staff and a well-developed

network of trainers. “Easy to use and easy to

sell” – says Lucio Fusaro – “this was the first

statement we used when we landed in the

United States, back in the 80’s. Today we also

proudly say easy to import, thanks to our ISO

certifications (ISO 9001 and 22716) that offer

an additional guarantee of service and safety”.

STAR

PRODUCTS

Aquarely

L’innovativa formula di

Aquarely garantisce:

• 100% di copertura dei

capelli bianchi

• Fino a 4 toni di

schiaritura

• Vegan formula e

Vegan packaging

• Lunga durata del

colore

• Luminosità e

brillantezza dei capelli

grazie all’&-Plex Bond

Repair

• Rispetto e protezione

della cute

• Esperienza

multisensioriale

nell’applicazione

• Texture cremosa e

profumata

coverage (even the most

refractory ones) are

guaranteed and tested

thanks to the

Mediterranean blend

and the patented &-plex

Bond Repair. Mix 1:1

Colorly Optimus

Permanent hair color

cream, with reduced

ammonia content in

a 60 ml tube.

Color adhesion,

longevity, flawless

results, gray hair

Iconic Blonde

Extra performance hair

decolorizer. Innovative,

ultra-performance

decolorizer enriched

with the exclusive &-Plex

Bond Repair, which

eliminates yellow

residue when lightening.

Ideal for lightening

techniques using foil

or thermal strips to

achieve higher lightening

results of up to 9

shades. ICONIC

BLONDE is a compact,

microgranular,

decolorant powder.

Does not swell and is

easy to mix and apply.

---

JEAN PAUL

MYNE’

LOVE FOR LIFE:

JEAN PAUL MYNÈ

OUR MISSION

In three words: Hair, Health, Innovation. It is a

story of daily commitment to find innovative

solutions that guarantee results. Our focus is

the hair beauty and health respecting the hair

dressers professional skills.

CONCEPT AND ORIGINS

Our starting point was the synergy of an

excellent scientific department linked with

commercial and strategic skills and the

desire to give the hairdressers a new vision

that put in the middle their guests will. We

found a perfect balance between natural

active ingredients that are safe and effective

to develop formulas that truly work on hair.

INNOVATION AND MORE

Jean Paul Mynè produces and sales cosmetic

products for hair, using natural raw materials.

We never stop studying new solutions different

from those already present on the market

to go beyond traditional limits. Available

exclusively in the professional channels in

Italy and in more than 40 Countries all over

the World. Jean Paul Mynè products are loved

ABOUT US

Company Name:

Jean Paul Mynè

Company Address:

Via Galileo Galilei, 80

Sant’Elpidio a Mare (FM) - Italy

Website:

www.jeanpaulmyne.com

Founded in:

2010

Ceo and Co-Founder:

Mr. Mauro Di Claudio

Marketing Manager:

Ms. Eliana Savino

Export Managers:

Ms. Emanuela Cavalieri, Ms. Marta Rossi

Main Brands:

Keratin Plus, Oxilock Plasma, Doc Color, Color

Juice, Ocrys, Organic Touch, Thermo Repair

Main Export Destinations:

Holland, Spain, Russia, Belgium, Israel, UAE,

Egypt, Poland, Denmark, France

Attention to the needs of salon professionals

with dedicated courses and events for a comprehensive

professional approach to training.

---

Events, shows, fairs, and hair

fashion: Jean Paul Mynè offers

their hairdressing partners

complete and highly effective

professional training as well as

high-quality products.

for the innovative formulas, for the design

and for the extraordinary results.

CORPORATE STRUCTURE

Marketing & Design Division, Education

Division, Export Division, Administrative

Offices and Logistics Department are located

at company headquarters in Sant’Elpidio a

Mare, while the R&D Centre and production

site are in Ascoli Piceno. We have been

working in Italy since 2011 and today we

cover about 40 Countries in the World from

Northern Europe to Egypt. We have also

successfully penetrated the Russian market.

Growth has been significant, especially during

the last three years, thanks to new markets

openings and the introduction of important

innovations in this sector.

EXCELLING IN EXPORT

Our strategy for the international markets

is to support new distribution partners with

a solid education during technical training

on the products and on the brand, after

that we think marketing and communication

strategies based on the specific needs of the

Country where our partners operate. Export

Department grew rapidly with dedicated

resources that are focused on opening new

markets. They also develop and take care

of clients with their needs in terms of sales,

marketing, and training. Among the Countries

to be developed, commercial partnerships are

being planned in England and in the United

States, where the market expressed great

interest in our Company.

REASONS WHY

INNOVATION

RESEARCH

NATURAL INGREDIENTS

HAIR COLOR GOURMET EXPERIENCE

SAFETY

---

JEAN PAUL MYNÈ’

STAR

PRODUCTS

FAIRS AND EVENTS

In the hairdressing sector, events are

important to communicate our Brand and

to have visibility. Jean Paul Mynè attends

regularly Cosmoprof Bologna, which is one

of the most prestigious international trade

fairs, as well as many other fairs worldwide,

in collaboration with our foreign partners.

We organize exclusive training courses at

Jacademy, an academy dedicated to the

education of hairdressers where they learn

how to use Jean Paul Mynè products.

A SYSTEM OF PRODUCTS

There is no hero product or line. The

hairdressers who discover Jean Paul Mynè

choose this brand for the reliability and

innovation that differentiated the entire

system. The brand was born with Keratin Plus

Gold and it was the first to propose a safe,

healthy, no-formaldehyde formula to provide

the market with a reliable solution for longerlasting

smooth, manageable hair. Ever since,

each launch has been driven by the desire

to create an alternative and unconventional

solution to meet the needs of professional

hairdressers and find a balance between

health, natural active ingredients, and respect

for the environment.

Keratin Plus Infinity

This product represents

the perfect convergence

of smoothing and

the development

of high-performance

methods and

technologies to facilitate

and optimise the

hairdresser's work.

In its new liquid version

and spray application,

Keratin Plus Infinity

is a 3rd-generation

smoothing treatment

that is simplified and

improves results by

reconstructing and

restoring damaged hair.

Kyklos

Kyklos is the new Jean

Paul Mynè integrated

hair loss system,

consisting of valuable

cosmetic synergies

and liquid shampoos

that are combined with

food supplements.

The formulation

of cosmeceutical

products and of food

supplements are

specifically developed to

prevent and counteract

the imperfections of

the scalp and hair

loss for specific needs

of different person,

functional and flexible.

Doc Color

An ammoniafree

approach to

unconventional color,

with no water and an

aloe vera base.

Doc Color is a Gourmet

color experience with

gentle active ingredients,

offers high coverage and

intense highlights.

Color Juice

Transforms the

conventional cream

color experience in

terms of packaging,

ingredients and results.

It is ammonia-smart, with

no water and contains up

to 75% aloe vera.

Keratin Plus Color

Is the first professional,

Italian wine-inspired

color enhanced with

grapeseed oil, red grape

extract and Oxilamine®.

The high concentration of

polyphenols results in an

unprecedented formula

that strengthens and

restores the hair shaft,

brightening dull hair

with unique colors. The

world-renowned power of

Oxilamine®technology by

Keratin Plus reaches its

full potential in Keratin

Plus Color, rebuilding,

restoring, and illuminating

the hair during the color

processing time.

Oxilock Plasma

This exclusive complex

of substances of organic

origins, guarantees the

possibility to revitalise

damaged keratin fibres.

With any chemical

treatment, it restores hair

health with surprising

results.

---

LISAP

WE DO BEAUTIFUL

HAIR

Lisap is an Italian company with a history of 70

years of production and sale of products for

haircare made for the professionals of the

sector, the hairstylists. Lisap has always been

a reliable partner for them, a guarantee of

products with unmistakable quality and high

performances. However, in such a competitive

sector as the hair sector, this was no longer

enough to aim for excellence.

OUR PHILOPHY

Lisap believes in a non-Utopian concept of

beauty and totally free of stereotypes, where

the uniqueness of each client is exalted and the

best is brought out, but never turned upsidedown.

Its values are its story, technological and

formula innovation, Italian production combined

with an international approach that can take

product and service into a professional and

international beauty network.

With 5 lines of colour, 1 line of aerosol and 2

lines of liquid fillings, Lisap is proud of being

one of the few Italian manufacturing companies

and of being present on 5 continents.

In Italy, the distribution network made up

of 80 commercial agents guarantees the

completeness of distribution in professional

salons nationwide. Abroad, distribution is in

ABOUT US

Company Name:

Lisap Laboratori Cosmetici

Company Address:

Via Monte Lungo, 59 Rescaldina (Mi) - Italy

Website:

lisapitalia.com

Marketing manager:

Mr Luca Papetti, Ceo

Mr Alessandro Locatelli, export manager

Ms Silvia Chiari, Subsidiaries

and customer service export manager

Main Brands:

Lisap portfolio

Main Export Destinations: Asia, America,

Australia, Spain, Germany, Europe

Desidered Export Destination:

South America

Number of employees:

120

The Lisap Garden contains a total of 500 plants, with organic growing methods.

Natural methods were chosen to care for the plants, such as organic fertilizers, a drip

irrigation system and weather control stations to monitor soil humidity.

---

REASONS WHY

High quality of its products

High professionalism

of the services

The consolidated experience

of its collaborators, trainers

and mentors.

Almost 70 years of history,

the best is yet to come

LIGHT SCALE CARE SPRAY. No Yellow Spray

No yellow purple spray for blonde, lightened, bleached or natural grey

hair. Harmonises the hair’s shine, depositing a special purple pigment

that helps neutralise unwanted yellow tones if used regularly.

Doesn’t weigh the hair down, gently conditions and untangles the hair.

The Diamond Dust and Hydrolyzed Pearl contained within respect

the hair structure, offering exceptional shine, strengthening the hair

shaft and making it visibly healthier.

the care of 5 commercial branches and 4

country managers who work on developing the

brand in the market of reference.

The portfolio of Lisap products is also continuously

evolving and every reference is the result of the

work of a team of people, involving the laboratory,

quality control, production, marketing and

technical departments.

A story of commercial success in Italy and

abroad: since 2000, Lisap has also made a

---

LISAP

STAR PRODUCTS

light scale Up-to-10

Light Scale Charcoal

Bleach lifts up to 10

levels that creates

perfect blonde and

leaves hair healthy

and hydrated. The

charcoal not only gives

the bleaching paste

its characteristic black

color, it also neutralizes

unwanted yellow/

orange undertones

whilst purifying the hair.

Charcoal Sugar

Complex, a dual-action

complex of sugars and

charcoal. The sugars

work on the surface,

in the cuticle, protecting

and hydrating the

hair throughout the

lightening process.

The combination

of the Charcoal Sugar

Complex and the blend

of natural oils makes

the formula gentler,

leaving the hair visibly

healthier.

Vegan formulas and

totally Made in Italy to

guarantee the highest

quality and performance

standards. In addition

to all this, inside

we find special

ingredients that protect

the hair and improve

the final result in terms

of cosmetic effect.

Re.Fresh Color Mask

Pigmented mask to

revive and tone the color

of natural, colored

and bleached hair.

Ideal for maintaining,

retouching and reviving

color at home.pigmented

mask to revive

and tone the color

of natural, colored and

bleached hair.

Ideal for maintaining,

retouching and reviving

color at home.

Keep Control

Natural Waves

Keep Control Perfect

Waves is the ideal

treatment for creating

soft, supple and natural

curls. A unique formula

with different exposure

times to achieve the

desired result on all hair

types.The system uses

name for itself at worldwide level, with the

opening of numerous commercial branches: in

2015 it opened the branch in Spain, in 2016 in

Malaysia, in 2018 in the USA and in 2019 in

Australia.

In July 2021, Lisap finalized the acquisition of

the main German distributor, occupying one of

the most important markets at European level.

---

RE find your hair

perfection with

Lisap RE.TOUCH:

instant-effect

temporary hair

color for retouching

regrowth.

---

MYOSOTIS

NATURE FAVOURS

YOUR BEAUTY

Myosotis Srl was founded in 1998, borning

from the previous experience of more than 30

years in the trichological field of the Mattiello’s

family. Their constant attention to nature

brings them to launch the brand Orising,

hair curative line with natural phytoextracts,

essential oils and many other biological

components.

Today, Myosotis presents Orising NaturHarmony:

natural treatments for scalp and lengths

problems, vegan ok, 100% recycled packaging,

up to 98% of natural active ingredients,

made in Italy.

Since the very beginning Orising obtains a

great success and spreads rapidly, first in

Europe, then in the Middle East, Ukraine,

Russia, Asia, USA.

Since the very beginning, Orising obtains a

great success and spreads rapidly, first in

Europe and immediately after in the Middle

East, Russia, Eastern-Central Europe; recently

also in the USA and Canada.

The constant research of innovative products

brings the brand always at the forefront for

quality and specialty of its products.

Today, Orising is considered a landmark on

the market.

As a company, we strongly believe in mutual

trust and in working together with our partners

to reach tangible, mutually beneficial objectives.

Above Maria

Grazia Zanini and

Mario Mattiello.

ABOUT US

Company Name:

Myosotis SRL

Company Address:

Via XX Settembre, 9

37129 Verona (VR) - Italy

Tel. +39 045502641

Email: [email protected]

Website:

www.orising.it

Founded in:

1998

CEO:

Ms. Maria Grazia Zanini

General Manager:

Mr. Mario Mattiello

Main Brands:

Orising, Orising Skin Care

Main Export Destinations:

Europe, Russia, Ukraine, South

America, Usa, Singapore, Middle East

STAR

PRODUCTS

Orising Naturharmony

Natural benefit for the

scalp

2023 EXHIBITIONS - COME AND VISIT US:

Cosmoprof Bologna | 16th – 20th March 2023

Central Asia Beauty Expo | Almaty

24th – 26th May 2023

Cosmoprof North America | Las Vegas

11th – 13th July 2023

Beauty Istanbul | 27th – 29th September 2023

Beauty World Middle East | Dubai |

30th October – 1st November 2023

Cosmoprof Asia | Hong Kong |

15th – 17th November 2023

---

MYOSOTIS

A GOLDEN

DREAM

In 2016, after various requests of our best

clients, we launched a special collection

for the skin, addressed to high-end clients,

Orising Skin Care. This luxury line contains the

newest generation ingredients of high quality,

natural phytoextracts and many biological

components, the main characteristic of the

brand Orising.

Orising Skin Care helps our skin contrasting

the signs of aging and maintaining a luminous,

young, and moisturized skin. The line is gaining

great success thanks also to the unique and

refined packaging, other than the evident

attention to details, essential in the launch

of each new product. 24K Gold products

complete the brand of excellence in efficacy

of results, other than surely being a reason of

interest and attention of the best distributors.

Orising Skin Care is sold with all the marketing

materials needed for the promotion of the line

to all the best distributors. The quality ‘Made

in Italy’ is a guarantee of efficacy, that together

with the unique packaging pledge a great

success of the line. In addition, for company

policy, the products and Cruelty Free.

REASONS WHY

100% Made in Italy

High Quality Products

Strong Focus on Natural

Ingredients

30 Years’ Experience

COMPANY GEOGRAPHIC BUSINESS

According to company statements,

the currently developed business geographic

areas are: Europe, Russia, Ukraine, Usa,

Canada, Singapore, Middle East

NEW DISTRIBUTION TARGETS

According to the company’s statements,

the brand’s distribution strategy could

consider new opportunities in countries

such as: Asia, Australia, Western Europe,

Latin America.

STAR PRODUCTS

My Golden Secret Gold Cream and Gold Mask, Gold

Water Tonic, Framboise Water Tonic, Like a Dream

with Gold 24K

---

NEVITALY

NATURE, ETHICS

AND VISION

OUR HISTORY

The brand NEVITALY was launched in 2013 by

the laboratories of Biocosm’ethics; with over

40 years of experience in the field of reaserch

and innovation and passion for everything that

is plant derived, Nev.Lab has created a brand

that encapsulates the main values around

beauty, care, scalp-wellness through the use

of selected essential oils and skin inspired

technologies. As the topic of scalp care and

scalp wellness has become a mainstream

behaviour among all generations, Nevitaly

wants to answer to the market need and

provide a brand new range of products that

starting from the roots cleanse, purify, restore

and rebalance the scalp.

OUR PHILOSOPHY

Taking tradition to modern days by using all

ingredients that Mother Earth has to offer in

a new sustainable way. Thanks to the longterm

knowledge and expertise in the use of

essential oils, we are able to formulate and

develop high performance products to improve

the well-being of scalp and hair. Thanks to the

long-term knowledge and expertise in the use

ABOUT US

Company Name:

BIOCOSM’ETHICS

(Brand NEVITALY)

Company Address:

Viale Alcide De Gasperi, 16

36050 Cartigliano (VI) - Italy

Website:

new.nevitaly.it

Founded in:

2013

Business Manager/Export Manager:

Nicoletta Peruzzo

Main Export Destinations:

Germany, Poland, Hungary, Serbia, Austria,

Spain, Ucrain

Number of employees:

43

---

of essential oils, we are able to formulate

and develop high performance products to

improve the well-being of scalp and hair. With

an array of over 1,500 different ingredients,

our R&D and Laboratories strive every day

for innovative formulation that enhance the

efficacy of our products.

WE BELIEVE

We believe that science can bring people

back into contact with the true essence of

nature- We believe that the care of scalp and

hair, through beauty rituals to be carried out

at home and in the salon, contribute to the

well-being of body and mind- We believe in

the contribution of professionals experience

to identify the most suitable beauty and

wellness path for our end consumers

REASONS WHY

NATURALITY

RITUALS

TRANSPARENCY

EFFORTLESS BEAUTY

THE STRATEGY DEVELOPED FOR THE

SALONS

• Providing the tools and knowledge

necessary for the salon to become the

testimonial of the brand through adequate

services and consultancy

• Providing all required materials,

merchandising and salon tools to create

dedicated areas for customer consultation

and retail to increase salon business

• Providing adequate education programme

(seminars, webinars and in-salon) to

increase the professional’s knowledge.

---

NEVITALY

OUR VISION YOUR VALUE

We offer professionales effortless beauty in

a conscious and respectful way.

Beautiful planet needs clean beauty:

• SEE the future with new eyes

• RESPECT the evironment around us

• LOVE beauty in all its form.

STAR

PRODUCTS

OILISTHIC

To achieve a 360° wellbeing

we want to offer

3 linea of products that,

thank to essential oils,

treat scalp and hair

directly to their source,

the roots. Furthermore

1 line of products with

biotechnological active

ingredients designed

to prepare the scalp

for subsequent specific

treatments and to be

combined with the

products of the other

lines according to your

needs.

with a specific action,

expertly created by

our laboratory to act

effectively on the

anomaly.

New SUPERACTIVE

SCALP LOTION​

Intensive treatment

for the scalp.Ideal for

counteracting intensive

hair loss.​

Helps strengthen the

hair bulb’s anchoring

system​. Perfect synergy

of essential oils for

maximum effectiveness​.

Hero products:

Scalp Awake

Awake your scalp,

Regenerate your hair:

Scalp Awake line has

been formulated to

counteract thinning

and reinvigorate the

hair fiber. Each product

is designed to restore

energy to the scalp.

Inner Energy Technology

is a blend of carefully

selected precious oils

---

In nature we have seen everything.

We saw a companion, for those who

dedicate themselves to their beauty

every day by looking in the mirror.

We have seen a promise, forthose

who propose a sustainable product

in the salon: from the formula, to the

components, to the container.

We saw a possibility: to combine sweetness

and effectiveness, self-care and respect fot

the environment. Because the secret is to

see beauty where others see only reality.

www.nevitaly.com

---

OZONO

HEALTH&BEAUTY

A NATURAL AND BIOSTIMULANT

SKIN CARE

OUR PHILOSOPHY

The new concept for a natural and

biostimulant skincare is born.

OZONO Health & Beauty cosmeceutical line

represents an absolutely innovative and

technological method for daily skin care,

combining the best formulations of high

cosmetics with the properties of ozonated oil,

obtained according to an exclusive patent that

allows its stabilization. The use of products

containing ozonated oil in dermo-cosmetics

considerably prevents cellular aging,

creating an antioxidant action, removing skin

imperfections, moisturizing and protecting

the skin from external agents and making it

luminous and pleasantly velvety.

OUR HISTORY

Our company was founded in 2013 by Franca

Rosso on the initiative of a group of Italian

entrepreneurs, joined by researchers and

scientists with over thirty years' experience

in bio-chemistry, and specifically in the field

of ozone therapy.

The innovative product line OZONO Health

ABOUT US

Company Name:

OZONO Health&Beauty

Limited Liability Company

Company Address:

Via Pianosa, 3

57037 Portoferraio (LI) Isola d'Elba

Italy

Tel. +39 0565 915954

Email: [email protected]

Website:

www.ozono-hb.it

Founded in:

2013

Number of employees:

15

CEO:

Franca Rosso

Export Manager:

Gaetano Taverna, Lamberto Ferrini

Main brands:

Ozono Health & Beauty

Main Export Destinations:

European countries, Central America,

Kuwait, Oman, Emirates, Russia

Above: Franca Rosso, Gaetano Taverna and Lamberto Ferrini.

---

& Beauty, which uses the best ingredients

and formulations of high quality cosmetics

associated with the oxygenating properties

of ozonated oil, are the new frontier for the

health and wellbeing of the epidermis.

All our products are strictly "Made in Italy",

according to the highest standards of

generations of craftmanship. The combination

of the innovative features of ozonated oil and

the traditions of high cosmetics containing

the secrets and techniques of decades of

experience, have given rise to a successful

line of products.

Our goal is to raise awareness and

appreciation of OZONO Health & Beauty

products around the world, thus helping to

spread "The Philosophy of Wellness" and

the prestige of Made in Italy. In this crucial

times for our environment we're also working

on swiftly convert our line in a green key

eliminating any less eco-friendly ingredient

or chemical. Our innovative products were

also recently awarded among the top three

company in the Innovation Award during the

last MCB in Paris 2022.

The company together with the line itself is

improving visibly year after year and even day

by day, improving formulas and developing

contacts worldwide.

REASONS WHY

Innovative product

formulation with and

exclusive patent

Innovative technology that

captures our main ingredient,

ozone, making us able to use

it for our products

High quality products made

by fine craftmanship and the

newest technologies.

---

OZONO HEALTH&BEAUTY

OUR SECRET

The ozonized oil that is obtained with this

long process is rich in peroxides, obtained

through an exclusive patent and it is used in

every product in both the professional and

the home care line The active ingredient is

contained in the complete range of products

in the opportune percentages and is released

on the skin in the form of azonide, the

derivatives of ozone; with a small massage,

these penetrate the epidermis and reach the

microcirculation, reactivating the circulation

The active ingredients therefore reach the

dermis helping the cellular turnover and

giving skin a more radiant appearance, they

help to reduce fine lines and eliminate the

imperfections of the skin's tissue.

STAR

PRODUCTS

PULCHERRIMA

RESTRUCTURING ANTI

AGE CREAM

It is a cream with an

exclusive formula,

particularly rich in

regenerating and

restructuring substances

for the epidermis.

FITOCREMA

MOISTURIZING FACE

CREAM

Moisturizing, revitalizing

and emollient cream

based on vegetable

raw materials, quickly

absorbed, with a light

texture and with a

pleasant sensation on

the skin.

FILLER GEL FACE AND

NECK

Highly technological

3D gel, in which

the combination of

ozonated oil with two

types of hyaluronic acid

provides an immediate

filling and biorevitalizing

filler effect on the

epidermis.

EYES SERUM EYE

CONTOUR

Eye contour serum

contains active

ingredients that reduce

the signs of fatigue,

leaving the skin more

luminous and relaxed.

---

PARISIENNE

ITALIA

ALL-ITALIAN

EXCELLENCE

It all started during the 1950s: Italy was Being

overwhelmed by the enthusiasm and frenetic

pace of the economic boom and the “dolce

vita”. An Italy brimming with new proposals, in

fibrillation over suggestions and ambitious

goals to be reached. It was 1955 in Italy, when

Fape was founded and launched its innovative

pomade for hair that revolutionised the Italian

cosmetics market. The company took its place

on the national scene. It wasn’t long before

Fape became Parisienne Italia and started, in

Italy, the production of hair sprays for the Italian

market. More then sixty years have passed

since then, and the Parisienne Italia group

continues to drive the evolution of cosmetics

excellence strictly Made in Italy.

authentic beauty, giving rise to high-quality

professional and consumer products for

wellness and body and hair care. A quality that

reflects innovation, but also the preservation of

the flourishing Italian cosmetics tradition that is

envied worldwide.

MADE IN ITALY, MADE OF ITALY

Through the study of unprecedented

formulations developed in our research centre,

we pursue the objective of combining scientific

research with the gentle vigour of nature, and

founding our work on the traditional Italian

attributes of good taste, excellent performance,

and creativity. All this can be found in the brands

and product lines of the Parisienne Italia group.

A STORY ABOUT A LOVE FOR BEAUTY

Experimentation and technique are linked to

new creative impulses that breathe life into

PRESENT, PAST, AND FUTURE

Yesterday we were the first to start up the

production of hair sprays for the Italian market.

ABOUT US

Company Name:

Parisienne Italia Spa

Company Address:

Headquarters:

Via di Corticella 190 – 190/2,

40128, Bologna (BO), Italy

Production Site:

Via del lavoro 16/a -18,

4005, Altedo (BO), Italy

Website:

www.parisienneitalia.com

www.blackprofessional.it

www.niamh-hairconcept.it

www.rebeel.it

Founded in:

1955

Export Sales Director:

Mr. Giorgio Milani

CEO:

Mr. Luca Papetti

Main Brands:

Black Professional, Niamh

Hair Concept, Rebeel,

Allwaves, Evelon pro

Main Export Destinations:

Europe, Middle East, Cis

Countries, Latin America,

North Africa, USA

---

Today we continue to anticipate trends and

meet the needs of specialists, earning an

international profile. Tomorrow, we will continue

to do so by always doing our best day in and

day out. We never make compromises when it

comes to selecting raw materials. We only

select the best: every individual product is

carefully perfected to attain the ultimate

synergy between quality, performance, and

naturalness. Guaranteed quality: because we

test them one by one, and we market them

only after having verified their efficacy. Carefully

selected active ingredients, strict control of

production processes and analysis methods:

thanks to the professional teamwork of our

staff, our laboratories have become productive

ecosystems, where research, culture, and

specialisation co-exist, giving rise to new ideas.

BRAND NAMES DEDICATED TO SPECIALISTS

•BLACK PROFESSIONAL: products for hair

boasting modern, hi-tech formulas. Black

Professional is the brand developed by

specialists for specialists.

•NIAMH HAIR CONCEPT: advanced

technologies and top-quality active ingredients

give rise to Niamh rituals, introducing

professionals to a new era in trichological

excellence.

•REBEEL: performance that raises the

benchmark of perfection. Rebeel is new

designs, urban style and hair trends for

hairstylist 3.0.

•PARISIENNE PROFESSIONAL: exclusive

treatments and products for the world of

beauty. Quality and innovation for hair care

that respects its natural structure.

•ALLWAVES: professional products and

treatments to fulfil the desires of the

hairdresser who thinks out of the box.

•EVELON PRO: is a range of professional

products that can offer instant solutions for

all types of hair.

THE ACADEMY

Our innate vocation toward the world of beauty

and the growing need of hairdressers for

specialised courses as highlighted by

hairdressers has given rise to the Parisienne

Italia Academy. The vast selection of training

programs provided by our academy is aimed

at professionals and students from all over

the world who wish to learn new techniques

and update themselves in the world or

hairstyling and hair care: theory and practice

come together in a complete educational

program, taught by international teachers and

designed to analyse new aspects, products,

and methods to be applied in your own salon.

STRENGTHS

•3 plants in northern Italy

•12,000 sq.m of production areas

•+ 2 million products produced in one year

•Present in 75+ countries around the world

•A company belonging to HQ HOLDING, a new

industrial hub specialized in professional hair

care products

REASONS WHY

100 % Excellence Made in Italy

Hair care specialist since 1955

Private Label services: Tailor

made & customized projects

Three production sites in

northern Italy

Family company with a long

history in the market

---

PARISIENNE ITALIA

STAR

PRODUCTS

Crazy Toner | Black

Professional

A semi-permanent

formulated to

temporarily colour hair

or individual strands

with ultra- glamorous

hues and trends in

just 10 - 20 minutes

of development.

The formula has no

ammonia or hydrogen

peroxide, making it

possible to respect the

hair's integrity without

damaging the primary

colour, awhile obtaining

intense colour. The 8

nuances available

can be mixed with

the Pastelizer colour

diluter to obtain

personalised pastel

hues and create infinite

colour combinations.

hold that lasts all day

and total protection from

humidity: light and with a

silky finish, the Ultra-

Strong protects hair with

a lightweight film that

prevents frizz. This

product combines longlasting

strong hold

without compromising a

silky soft finish. In the

ecological no-gas version,

it protects locks by

managing textures that

tend to frizz.

Miracle Water - lamellar

conditioner | Allwaves

The first Allwaves

professional treatment

with advanced lamellar

technology able to

penetrate the hair cuticle

to instantly detangle the

hair in just 9 seconds.

It eliminates frizz and

prevents hair breakage

due to the mechanical

combing action. Its

instant action guarantees

tangle-free and beautifully

manageable, styled hair.

The rice proteins deliver

soft, light and incredibly

shiny hair.

the scalp; indeed, it is

enriched with Shield

P17, which makes it

possible to reduce

by more than 40% the

scalp permeation of

aromatic amines without

compromising the

coverage of grey hair,

thereby obtaining a

significant reduction in

irritation, sensitization,

and allergies. Protection

as well as nourishment

and moisturising thanks

to Shea Butter and

Hyaluronic Acid, precious

ingredients that help

to repair damaged and

lifeless hair.

Detox Treatment |

Niamh Hair Concept

Detox treatment restores

the scalp and hair

health, counteracting

dullness and that

weighed-down feeling.

The active ingredients in

the formulation

treatment includes the

Detox Scrub to deeply

purify the scalp by

eliminating the polluting

micro-particles that

penetrate the fiber and

pores of the scalp; the

Detox Clay Mask for both

scalp and hair which

regulates the hydro-lipid

balances thanks to the

sebumbalancing and

remineralising properties

of the white clay; and the

Shampoo & Detox Mask,

which rebalances the

skin and scalp thanks to

the active synergy of

organic Aloe and Carrot

Extracts.

quadrotto_prodotti.indd 1 31/01/22 08:53

Ultra-Strong Anti-

Humidity Hair Spray

Formula | Black

Professional

Ultra-strong hair spray for

extraordinary hold,

conceived for youthful

looks and for extreme

and bold styles.

Extremely structured

styling for impeccable

Protective Colour

Cream | Rebeel

Is an absolutely

revolutionary cosmetic

hair colour that

guarantees highperformance

technical

results and at the same

time a high protection of

effectively neutralise the

greasy deposits

connected to

endogenous factors

such as excess

seborrhoea, or external

agents such as pollution,

smog and fine dust

particles, purifying and

deeply eliminating toxins

and waste. The Detox

---

PIDIELLE

EXALT THE BEAUTY

OF EVERY INDIVIDUAL

Pidielle S.p.A, an international company based

in Milan, drawing on its founder’s talent and

experience in the field of professional

cosmetics. A modern business, is always on

the cutting edge, to ensure innovative hair care

solutions. Pidielle S.p.A. is committed to

ensuring the highest possible levels of safety

while reducing impact on the environment

through carefully selecting its suppliers of

ingredients, packaging and components. For

50 years we have worked with professional

hairdressers from all over the world to help

them deliver uniqueness to their clients. This

translates into a profound understanding of

color and the professional sector, as a

guarantee of the quality and service that our

company is able to provide. Our approach

matches high performing Made in Italy products

with concrete business development projects

for our partners through support, collaboration,

inspiration, international education and

bespoke services.

INDEPENDENT BEAUTY LAB

Pidielle puts individuality and uniqueness at its

core, offering products, services and interactive

education to support the hairdresser’s business.

Our objective is to empower stylists and colorists

all over the world with expert knowledge and

know-how, so they can focus on creativity and

offer a truly personalised service to the client in

the chair. Pidielle boasts an internal laboratory

in which our products are formulated and

developed, as well as proprietary manufacturing

units. As certified manufacturers and color

experts since 1970, our production principles

are founded on a continuous quality and control

system, which has always distinguished the

brand. A company with a conscience, devoted to

reducing social injustice and helping shape a

better future. Since 2010 we have been working

with COOPI an independent, secular humanitarian

organization committed to the development of

women and local communities. After the project

in Sierra Leone, teaching local women how to

ABOUT US

Company Name:

Pidielle S.p.A

Company Address:

Via Bergamina, 7

20014 Nerviano

Milan - Italy

Tel. +39 0331 580166

Email: elgon@

elgoncosmetic.it

Website:

www.elgoncosmetic.com

www.ibicosmetics.it

www.moodme.it

Founded in:

1970

CEO:

Ms. Serena Caimano

Main Brands:

Elgon, Elgon Green,

Mood, Link-D, IBI

---

REASONS WHY

cultivate their own farming business, Elgon

has supported the project WATER FOR LIFE,

WATER FOR PEOPLE in Ethiopia, and has

already identified new further projects to be

involved in over the coming years.

MARKET INTEREST

Distributed in 91 countries, Pidielle is looking to

expand its family. We are looking for distributors

with a solid experience in the cosmetic industry,

who hold a structured and widespread

commercial network in their territory. If you, just

like us, strive for increased sales development

and believe in providing excellent education

programs, please get in touch.

BRANDS

Elgon the premium and international brand of

hair cosmetics that has been supporting the

passion and creativity of hairstylists around the

world. Offers inspiration and innovation with

Italian-made quality products and personalised

professional services. The brand’s mission is to

accompany its partners as they grow, offering

tailor-made training experiences and valuing the

uniqueness of each individual: professionals and

customers alike. Mood is a simple and functional

range of products to kick-start any beauty

program. A dynamic and alternative approach to

professional products for the treatment, styling

and hair color, expressed in high-impact

packaging. Mood provides quality through

advanced formulas that are 100% made in Italy.

100% made in Italy

Worldwide presence

Strong focus on R&D and

Innovation

Halal and eco-friendly product line

Highly engaged in CSR activities

International education program

ISO 9001 certification to ensure

first-class products

GMP certification

Our goal: to offer top-quality

professional products and services

Our mission: to make a

personalized and premium quality

professional hairdressing service

available to everyone

IBI an independent Italian project born within the

group, specializing in the design and production

of innovative and sustainable hair cosmetics.

Specific expertise lies in the ability to create

customized formulas based on customer needs

and perfectly adhering to the identity of their

brand. Maximum sustainability and respect for

the planet at the heart of everything IBI does.

BIO-TECHNOLOGIES

With the term ‘bio-technology’, we mean the

study and industrial application of processes

such as fermentation, enzymatic action,

liposomes and cell cultures - all processes

occurring in nature - which allow for the

production of highly performing cosmetic

ingredients with a high index of naturalness.

A dynamic and flexible use of products derived

from bio-technologies allows for the

development of innovative products and offers

the opportunity to customise the end product,

with a focus on sustainability. This is why

Pidielle will include bio-technological ingredients

in all of its 2022 launches.

---

ELGON

STAR

PRODUCTS

I|BLONDE RANGE

PRODUCTS

New generation of dustfree

bleaching powders

that perform, whilst

boasting a compact,

creamy, silky and lumpfee

texture to facilitate

application and improve

adherence to the hair.

All formulas are enriched

with AC OIL COMPLEX, a

blend of oils that protects

hair from the stresses

caused by bleaching, and

marine phyto-extracts with

antioxidant and revitalizing

properties.

I|BLONDE WHITE PLUS

High-performing, dust-free

white bleaching powder for

all lightening techniques.

Classic and reliable. Lifts

up to 7 levels.

I|BLONDE EXTRA BLUE

High performing, dust-free

blue bleaching powder that

counteracts underlying

orange tones. Lifts up to 7

levels.

I|BLONDE ULTRAVIOLET

High performing dust-free

violet bleaching powder that

counteracts underlying yellow

tones. Lifts up to 7 levels.

I|BLONDE FREEHAND

Ultra-compact clay bleaching

powder ideal for freehand

bleaching techniques.

Lifts up to 7 levels.

I|BLONDE SUPER 9

Extra powerful bleach

designed to achieve the

highest lift in the shortest

time. Lightens hair up to 9

levels. TIME-SPEED effect:

up to 5 levels in 30 minutes.

I|BLONDE CREAM BLEACH

Lightening cream ideal for

full-head bleaching and regrowth

touch-up. Enriched

with acai oil and argan oil

for added moisture and

protection. Lifts up to 6

levels. Ideal also for all

other lightening services.

THE NEW DEMI-

PERMANENT COLOR

Tonalight is the new demipermanent

colouring

cream free from PPD

and ammonia, a 100%

vegan formula enriched

with the Biotech Olive

Complex, for exceptionally

bright and brilliant toneon-tone

color. Thanks to

the formula enriched with

olive leaf extract, obtained

through biotechnological

fermentation - an innovative

method within the cosmetic

sector - it allows us to

achieve bright and vibrant

multi-faceted color.

The Tonalight range consists

of 35 shades divided into:

the Natural Series specially

developed for natural shades,

the Rich Series for warm

and balanced tones, and

the Cool Series specific for

cool tones.

MODA&STYLING

Moda&Styling: the cosmetic

line of permanent cream

colourants that meets the

most diverse of requests

owing to the vast selection

of shades available.

Moreover, thanks to Silker

Complex 3® Plus, the color

is fuller, more intense and

longer lasting and the hair

is healthier and stronger,

thanks to its protective

effect. 100% coverage of

white hair. 101 Shades.

SUBLIMIA

Dynamic Do-All:

10 benefits in 1 product

Hair beauty maintenance

for all hair types.

Provides: hair manageability,

shine, moisture, detangling,

anti-fading, easy styling,

heat protection, UV filter,

longer lasting style and

time-control effect.

HAIR DD SHAMPOO

Shampoo with 10 real

benefits: gentle cleansing

with Sulfate-free formula,

hair manageability, timecontrol

effect, easy styling,

heat protection, moisture,

shine, UV filters, detangling,

anti-fading.

HAIR DD MASK

10 IN 1 mask: hair

manageability, time-control

effect, easy styling, heat

protection, shine, moisture,

UV filter, longer lasting style,

detangling, anti-fading.

HAIR DD CREAM

Dynamic do-all, 10 IN 1

cream for all hair types.

Leave-in treatment.

REFIBRA

Repairs and protects dry

or damaged hair. Restoring,

repairing and rebuilding

treatments for thick, frizzy

or damaged hair.

RESTORING SHAMPOO

Rich, creamy restoring

shampoo for coarse,

frizzy, fragile or damaged

hair. Gently cleanses and

nourishes the hair without

weighing it down.

RESTORING MASK

Restoring mask for dry,

damaged hair. Nourishes,

hydrates and improves

combability. Perfect for all

hair types.

RESTORING COSMETIC

LOTION

With Keratin seaweed

extract and hydrolyzed

wheat proteins, it provides

body and strength for the

fibers and maintains hair

beauty over time.

7 OILS BLEND

Hair oil enriched with oils

of: olive, wheat germ,

macadamia, peach kernel,

rose hip, rice and jojoba,

to hair silkiness and shine,

leaving it manageable.

---

I|BLONDE

DECO&BALAYAGE

FOR SIGNATURE BLONDES

Do bleached hair appear dried and prone to breakage?

From now on your hair is totally bright, strong and nourished

thanks to Total Low Shampoo and Total Mask.

Enriched with Biotech Lemon Complex, biotechnological

and fermented lemon extract, rich in vitamin C.

@elgonofficial

www.elgoncosmetic.com

---

PRESTO

INDUSTRIES

RESEARCH & CRAFTSMANSHIP

THE FUTURE OF COMBS

Established in 1961, Presto Industries is a

pioneer in premium hair tools as well as

leading manufacturers and global suppliers

of professional hair combs and brushes.

Over the years, the company has grown its

portfolio from combs and brushes to hair

tools for hairdressing businesses and retail

trade. Driven by a strong belief in technology

and innovation, personal and professional

product lines are being expanded to match

and surpass the highest international

standards.

Today, the Presto Group and products stand

for the finest in quality, technology and style,

earning an unmatched reputation as

professional, luxury combs. Backed by years

of R&D, stringent product evaluation and

technology. Pegasus combs are manufactured

ABOUT US

Company Name:

Presto Industries

Company Address:

215/216 ,Vasan Udyog Bhavan, Second Floor,

Off SB Marg, Lower Parel (West), Mumbai -13

Maharashtra, India

Tel. +91 22 43151400

Email: [email protected]

Website:

www.pegasushairtools.com

Founded in:

1961

CEO & Founder:

Shahzad Qadir

Factories:

2 state-of-the-art manufacturing facilities of over

25000 square feet

Production Capacity:

350,000 pieces per month

Main Brands:

PEGASUS combs

Main Export Destinations:

Eastern Europe, Western Europe,

North America, South America, Asia,

Australia

Shahzad Qadir, Managing

Director of Presto Industries

proudly practices a hands-on

approach to his family's

business and is backed by

a carefully vetted team of

experts.

---

REASONS WHY

Driven by R&D and technology

Two state-of-the-art facilities and

a dedicated team

Wide range of acetate, FSC wood

and hard rubber Combs

FLEXINITE and GLAM LOCK

technologies

Marketing support

100% Transparent Company

Policy

with 100% hard rubber (ebonite) using

Flexinite technology for infinite styling &

precision.

Pegasus also offers cellulose acetate combs

which are biodegradable and also combs

made from FSC wood that are eco-friendly.

The company is SA8000-2014 compliant and

ISO 9001-2015 certified.

From

the MD’s desk

I feel privileged to personally introduce you

to my company Presto Industries and my star

brand PEGASUS combs using Flexinite

technology. We are a family run business

with over 100 years of know-how in hair and

styling, yet with the energy and passion of a

start-up. Driven by R&D and technology. Our

ideas and ambitions are limitless, and we

are committed to adding value and profits to

your business, both through PEGASUS and

as a private label manufacturer. You can rest

assured that I am directly involved in every

decision, every research study, every business

negotiation, and am ably supported by

a team of handpicked experts. I am excited

about the future and 100% committed to my

growing network of partners in OEM and in

distribution.

Shahzad Qadir

MD, Presto Industries

DESIGNED FOR

GROWTH

1961

Lookman Qadir founded Presto Industries

1977

Embarked on the journey of manufacturing of

combs and sold to European customer under

exclusive OEM agreement

1995

Started producing combs and selling it under

the brand Roots in the Indian market

2012

Started producing high quality hard rubber

combs under the brand Pegasus

---

PRESTO INDUSTRIES

STAR

PRODUCTS

BloStyler

Innovative styling combs with curved claw shaped

teeth. For blast drying or styling. It works amazingly

to open up curls.

Skulleto range

Skulleto range of precision combs are great for

both barbers and hairstylists. Choose from a range

of colours with Skulleto's iconic graphic. It's an

infinite style statement for all.

Pegasus Carbon Fibre range

Launching in Cosmoprof Bologna 2023

PEGASUS 100% Hard Rubber – Ebonite

combs with FLEXINITE technology are backed

by a strong marketing and communication

support team, created to empower distributors

and to power the brand ahead in both B2B

and B2C. The brand is supported by

educational and value added videos on

YouTube, as well as, impactful and targeted

social media campaigns on Facebook and

Instagram. PEGASUS comes with world class

packaging and innovative and easy to

transport display units. Designed for easy

pull and pick up, the display units are

lightweight and attractive.

EXPANSION PLANS

As part of our expansion plans in 2023, we

are looking at space and capacity expansionby

building another 10,000 square feet.

---

PRIME PRO

EXTREME

INNOVATIVE PROFESSIONAL

HAIR PRODUCTS

Prime Pro Extreme, a Brazilian company of

hair cosmetics present in over 50 countries.

With a complete portfolio of over 20 lines of

high technology and innovation products, it is

a worldwide highlight in organic-based

smoothing, coloring line and has a nourishing

mask with gold nanoparticles in its

composition. One of its pillars is professional

education, so it has Academies in Portugal,

Spain, Dubai and Brazil. Its Logistic Centre in

Oporto guarantees fast and qualified delivery

of products throughout Europe, Asia and

Oceania.

OUR HISTORY

Prime Pro Extreme is a company with

headquarters in Brazil and branches in

Portugal, Spain and Dubai, acting for over a

decade in the international market of

professional hair cosmetics.

In the last year alone, its global turnover

moved around 5 million euros around the

world.

In the first half of 2022, it presented itself in

its own stands and parades on the main

stages of the renowned Expocosmética in

Portugal and Cosmobeauty in Barcelona.

ABOUT US

Company Name:

Prime Pro Extreme

Company Address:

Carrer de Zamora,

95 PL 05, PT 03, 08018

Barcelona – Spain

Website:

www.primeproextreme.es

Founded in:

2011

Main Brands:

Bio Tanix, Profit of Color,

Impact Mask

Main Export Destinations:

America, Europe, Asia and

Oceania

Number of employees:

120

International Administrative Manager

Luis Flores

International Commercial Manager Europe

Elaine Colnago

Ceo & Founder

Vitor Visat

Administrative Spain

Jamille Rabello

---

The brand was created by Vitor Visat, a

hairdresser with more than 02 decades of

experience in the beauty sector, with the

purpose of meeting the hair needs of clients

and also to facilitate the work of professionals.

With international certifications such as FDA,

INFARMED, ANVISA, HALLAL, ISO, it has a

complete portfolio of more than 20 product

lines, among them the straightening line of

organic base Bio Tanix, the coloring

and discoloring - Profit of Color and the

regeneration and reconstruction mask with

gold nanoparticles - Impact Gold. To

differentiate itself in the industry, Prime Pro

Extreme has education as one of its pillars,

so it has Academies of Hairdresser Training in

Portugal, Spain, Dubai and Brazil. With a

Logistic Center in the region of Matosinhos,

Portugal, the fast and qualified delivery of the

products is guaranteed also in the European

and Asian continents.

REASONS WHY

High-tech and innovative

professional hair products

with the main international

certifications

Professional training

Own offices in Brazil, Portugal,

Spain and Dubai

Company recognized by the main

European media

Logistic centre in Europe

Own Marketing and Media team

Distributors in more than 50

countries

---

PRIME PRO EXTREME

STAR

PRODUCTS

Bio Tanix Extreme

With an exclusive

formula FORCE-PLASTIA,

BIO TANIX EXTREME line

softens even the most

rebellious hair, reduces

the volume as frizz free

in just one application

without getting yellowing

on light hair color as

bleaching procedures.

The formula has

essential ingredients

that fully repair hair

strands providing

softening and

straightening abilities a

total nutrition to the hair

safety. Say Goodbye for

harsh chemicals and

preservatives. With BIO

TANIX EXTREME, gets a

natural look with intense

shine keeping your hair

health and away from

daily aggressions.

Profit of Color

Prime Pro Extreme:

innovates once again

and expands its

possibilities to create a

universe full of colors

and effects in the beauty

industry. Prime

developed an exclusive

Premium Color on its

portfolio called Profit Of

Color®? that introduces

two different versions of

hair color: Permanent

and Demi-Permanent

Color. With Italian

technology, noble

ingredients and Chroma

Fusion dyes, we

achieved exclusive

natural results with

vibrant and intense

shades of color and

unique coverage as

longer-lasting results.

Each ingredient has

been thoroughly

researched to deliver a

unique experience during

the coloring process,

without unwanted tones,

due to the self-adjusting

tones system. Among all

of the components used

in its formulation, three

of them were exclusively

blended to develop the

innovative Force Field

Technology®?, which

works by synergy as a

true hair fiber protective

shield that guarantees

vibrant colors such as

durability.

Impact Mask Gold

More Hydration, Nutrition

and Luminosity to your

hair! Luminosity is the

word that defines the

IMPACT MASK GOLD®

concept! The launch

Prime Pro Extreme®

arrives on the market to

offer hydrolipidic action

with radiant shine.

Formulated with Colloidal

Gold micro.

---

PROFESSIONHAIR

MILANO

ONE BRAND.

MANY EXCELLENCES

OUR HISTORY

Founded out of the experience of the Negretti

family, the brand has been successful for

more than 60 years in both the Italian and

the international professional hair products

markets. PROFESSIONHAIR® Milano draws its

origins from a heritage that has seen Italy, and

Milan in particular, reach the top of fashion,

while dictating its rules by presenting a totally

innovative approach, never seen before in the

hair care sector.

In fact, PROFESSIONHAIR® Milano is the

company that targets specific customer

needs by offering the best of professional

hair products to the haircare industry.

These are not only hair products that represent

the highest level of qualitative excellence in

each category, but are true product icons,

capable of answering to specific target

audiences and inspiring every male and

female trend as it emerges.

Thanks to the fine product ranges on

offer, PROFESSIONHAIR® Milano enables

professionals withing the sector to choose

products in line with the needs of their target

salon clients.

Each brand was conceived based on an

analysis of the lifestyle and needs of the

end-consumer and are modelled precisely on

distinctive characteristics. In fact, today more

ABOUT US

Company Name:

PROFESSIONHAIR® Milano

Company Address:

via Romolo Gessi, 18 - Brescia - ITALY

Website:

www.professionhair.com

Founded in:

1959

Marketing Manager:

Mr. Maurizio Sangineto

Main Brands:

NVNT® Haircare, TIGI® Copyright

Colour, 24 Kerats®, LUXURY Hair

Pro, Bumble and bumble, Best and

Beautiful®, Jungle Fever, Compagnia

Del Colore, 21 Perfect®, VIBA

Professional, BIG Professional®, Color

Space, Damage Undo®, Colour

Undo, Lix Factor, UNIMIX

Main Export Destinations:

Worldwide

---

than ever, everyone relates to a precise idea

of style and mood which makes them feel

most at ease.

In fact, from an anthropological and social

perspective, people have always loved to feel

part of a group, because it gives security and

fosters relationships - especially those based

of similar tastes and habits.

For this reason, each person appears to

others according to a precise aesthetic

style, which corresponds to his or her idea

of a contemporary "tribe". In this sense, hair

plays a fundamental role, because it is one

of the most visible and impactful aspects of

anyone’s appearance.

The PROFESSIONHAIR® Milano “Collection”

was created precisely to satisfy this primary

need of both salon and their clients, with

bespoke brands designed and formulated to

respond to the taste of each customer in a

totally innovative way.

The PROFESSIONHAIR® Milano “Collection”

is completed by a series of scientifically

formulated technical products for the beauty

REASONS WHY

Over 60 years’ experience

in the hair sector

Continuous innovation

Product excellence

Hair colour specialisation

100% made in Italy

Top italian quality

Top trend style

---

PROFESSIONHAIR MILANO

and health of the hair, aimed at optimising

the performance of the hairdresser.

For this reason, PROFESSIONHAIR® Milano

is unique in the market of professional hair

products.

It not only offers product ranges with absolute

qualitative excellence, but ones which real

allies of the salon and the hair professional

in their quest for client retention.

PROFESSIONHAIR® Milano is a proud member

of BeauticonValley® Holding Società Benefit, an

organizational network of over 50 companies

which, thanks to a unique and integrated

supply chain, produce the most innovative

and high-quality cosmetics products sold in

over 130 countries around the world.

STAR

PRODUCTS

24 KERATS® “the most

precious R-EVOLUZIONE

in the world of haircare”.

What is the most

precious element for

people? Gold! And

what’s most precious

on people's heads?

Their hair! Since hair

is made of keratin, we

have created the most

precious enhancer

for the hair structure:

24 KERATS®. A

professional range

made up of 6 precious

products scientifically

formulated for

beautiful hair, thanks

to the most advanced

trichological research:

TRICHOPOWER®

SCIENCE.

Exclusivity, preciousness

and quality at the

highest level are the key

points of this innovative

international haircare

brand, which has

instantly established

itself as an icon of

style and quality while

targeting those who

want the best for the

beauty and well-being of

their hair.

---

THE MOST PRECIOUS

IN HAIR CARE

17 th – 20 th March 2023

HALL 37

STAND F1

powered by

24kerats.com

[email protected]

+ 39 030 3363045

---

FINELGA

HOLDING

360° BEAUTY

AND WELLBEING

REVIVRE is proudly part of the FINELGA

HOLDING, the holding company of Fusaro's

Family. The main activity of FINELGA HOLDING

is in the Cosmetic and Beauty Business

offering also private label manufacturing

Lucio Fusaro

The brand meets

the needs of

the professional

hair care sector

with high quality

products.

services. FINELGA HOLDING owns many

brands including: Revivre, Itely Hairfashion,

PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette

and many more.

REVIVRE… is ESSENTIAL!

Since 1973, Revivre is a point of reference

for all Italian professionals committed to the

health of skin and hair. We develop all sort of

treatment for the recovery and well-being of

hair and scalp as well as a complete range of

products and technologies for the treatment

of facial and body skin imperfections. Skin

detox before treatment, this is the basis

of the Revivre philosophy that deeps its

roots in the use of essential oils, for great

performances and an authentic sensorial

experience, combined with latest generation

innovative ingredients for outstanding and

unparalleled results.

ABOUT US

Company Name:

Revivre Italia Spa

Company Address:

Via Giovanni Falcone, 35

20080 Vernate (MI) - Italy

Phone: +390290093743

Email: [email protected]

Website:

www.revivre.it

Founded in:

1973

Chairman and President:

Mr Lucio Fusaro

R&D Director:

Mr Luigi Grassato

International Business

Manager:

Mr Francesco Ioppolo

Number of Employees:

180 worldwide

Main Brands:

Revivre

Main Export Destinations:

Taiwan, Korea

Luigi Grassato

Francesco Ioppolo

---

RESEARCH AND INNOVATION

Observe nature, listen to it, transform its

secrets into innovative formulas for beauty

and well-being: this is the Research and

Development department’s philosophy.

Revivre has one of the most advanced inhouse

Research and Development Laboratory

in the world that partners with the University

of Pavia’s Department of Physiological

and Pharmacological Sciences and other

universities in Pennsylvania (USA), home to

one of the most important medical centers in

the United States.

IN TOTAL HARMONY WITH NATURE

Revivre is engaged in the global “Green

Initiative – for a better world”, initiative in favor

of an environmentally friendly development.

It uses, in fact, innovative technologies and

renewable energies that help to conduct

the producing processes while protecting

the environment, reducing waste. In 2012

in Milan, was inaugurated the BioLife

Medical&Beauty Village, a space of 22.000

sm, built according to the most modern and

advanced energy-saving criteria and respect

for the environment and provided with a high

vocational training center, clinic of wellness,

Quality Control, Research Laboratories and

demonstration spaces.

REASONS WHY

Advanced in-house R&D

Laboratory

Partnership with Italian and

International Universities

Use of natural active

ingredients, essencial oils and

plant extracts

Proudly Made in Italy

Environemental Consciousness

Certified quality and customer

service

---

REVIVRE

STAR

PRODUCTS

Exence

Balm ph 3 Relax

From the extraordinary

wisdom of Nature

and from Revivre

research comes

EXENCE AROMATH

RAPY. Professional

products, apt in solving

scalp imperfections,

will take you through

a sensory path made

of aromas and interior

peacefulness. All the

formulations are natural,

creatted with great care,

and dermatologically

tested.

SLES-free mild shampoo

to prevent hair loss.

The precious synergy

of essential oils micro

dispersed, together

with the AlgaSer

Complex, provides the

right nourishment to

the hair bulb, helping

Alta Structa

Restructuring

Treatment

AltaStructa

HairCareTherapy is

the innovative range

of Revivre treatments

stemming from the

expert combination of

selected ingredients,

mixed with advanced

technology to offer

instant professional

solutions, targeting a

variety problems related

to the hair shaft.

The Restructuring

Treatment for damaged

and brittle hair stems is

instant results, leaving

it shinier, softer, lighter,

more resistant and

easier to comb. Effective

from the first application,

it nourishes deeply and

repairs the weakened

hair fiber, leaving hair

repaired, soft and shiny.

Livis White

Livis White is brightening

face cream. New

radiance to the skin

thanks to innovative

formulations and

precious multi-active

ingredients for the

reduction of skin spots.

to reduce significantly

hair loss, restoring the

right functionality of the

cutaneous annexes.

based on micro-proteins

of milk and cysteine.

Ceraplex repairs even

severely damaged hair

from the inside, with

---

AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert

combination of selected ingredients, mixed with advanced technology to offer instant professional

solutions, targeting a variety problems related to the hair shaft. It is not just a capillary treatment, but also

a moment for personal relaxation and well-being by following specific rituals.

www.revivre.it

---

ROVERHAIR

NATURE LOVERS

Italian premium haircare brand made by

passionate people for inspired hairdresser.

Founded in 1975, it’s based on the values

of a family business. Today thanks to its own

formulation and production technologies,

it is considered a leader in the creation

of functional and effective professional

products. An ethical choice to offer products

of the highest quality while respecting the

environment and the people who live in it. A

new path towards the philosophy of “clean

beauty”, where the focus is on less is more.

REASONS WHY

Based on the values of a family

business

Made with passion in Italy

Own formulation and production

technologies

Functional and effective

professional products

Tailor-made for the salon

Innovative approach that is

closely linked between color

system, technical products and

training.

ABOUT US

Company Name:

Vitalfarco Hair Cosmetics

Company Address:

Via A.Canova 8/10

Corsico Milano

Italy

Brand:

Roverhair

Founded in:

1975

Website:

www.roverhair.it

Main Product Lines:

Electa - Essence - BSHADE - Ultimate Nutris -

Artisan of beauty care

---

STAR

PRODUCTS

Electa Finest Hair Color

Electa finest hair color is

the innovative permanent

coloring system created

by color technicians

for professionals that,

thanks to its weighted

pigment balancing and

homogeneous deposit

system, guarantees

coverage, intensity

and conditioning. A

unique technology that

is developed from an

organic formula based

on quinoa extract,

a superfood rich in

amino acids valuable

for hair structure. The

high concentration of

vitamin E makes quinoa

a powerful anti-oxidant

perfect for long-lasting

results.

Essence

Demi permanent

ammonia free coloring

sytem. Neutralises

undertones after

lightening and brightens

hair after colouring.

Tones or neutralises

highlights and balayage,

without lightening the

natural base. Acts gently,

without lightening the

hair’s natural pigments

and without damaging

the cuticle.

Blonder

Blonder is the line

dedicated to the

treatment of gray and

blonde hair, naturally or

cosmetically colored.

This line includes:

• Technical products

to obtain the perfect

blond, preserving the

natural state of the

hair

• Specific anti-yellow and

anti-orange products

for the maintenance of

the color

• Specific product for the

maintenance of grey

tones

---

SINESIA

FOR AN AUTHENTIC AND

CONSCIOUS BEAUTY TIME

Today' society, with its hectic pace, leads us to

disconnect from ourselves and our needs, and

more than ever we feel the need to rediscover

our own centre and rebalance our essence

harmoniously with the surrounding, marking

out the time available to the best of our

ability, because it is our most precious asset.

From this assumption has been formulated

- in the various laboratories of the AGF88

group - SINESIA (from the Greek synesis) an

innovative line that acts from the “neck up”,

working on hair, face and scalp as a single

interconnected ecosystem, focusing on head,

the most important part since it houses the

brain. The brainchild of Afsoon Neginy, cofounder

of the brand and COO Business &

Sustainability Director of Agf88 Holding, the

Premium line Sinesia benefits her long-term

experience and has a holistic system made

up of multi-functional and effective products

that through specific rituals act on the skin

biosystem, scalp and hair in order to obtain

an interconnection between head and mind

and regain their wellness. Sinesia products

are designed for professional salons but can

also be used for self-beauty rituals as they

take consumers on new sensory journeys

that stimulate the senses and create new

connections to achieve deep and authentic

beauty. Sinesia introduces a new concept of

integrated beauty into professional salons: a

holistic approach that allows to regain balance

thanks to the product synergy, application

gestures and energetic massages.

ABOUT US

Company Name:

Luxebe s.r.l.

Pettenon Cosmetics S.p.A. SB

Company Address:

via Mascheroni, 27

20145 Milano - Italy

Website:

www.sinesia.com

Main brands:

Take a Nap, Beauty Cuddles,

Biotic Formulas, Super

Drops, Waterless Beauty,

Cool Beauty, Save the Color,

Stayling Alive

Main Export Destinations:

All European Countries,

North America, Canada

---

REASONS WHY

Formulated with up to 99% naturalorigin

ingredients

Products 98% biodegradable

100% Vegan friendly

Vegan OK certification

Lifegate ZeroImpact certification

Pack 100% recycled PP plastic

Pack FSC Shiro Echo Paper

Greenrich formulas

Water saving, easy to rinse formulas

Holistic approach

STAR

PRODUCTS

Sinesia consists of six

specific lines, dedicated

to neck, face, hair and

scalp. Every line draws

inspiration from a

cosmetic benefit and/or

is based on the action

mechanism; they can

be combined in a mix &

match, thus optimizing

cosmetic results.

Take A Nap

It is a line drawing

inspiration from the

trend of chrono beauty

and follows circadian

rhythms to obtain the

best possible benefits

from the cosmetic

products used.

These products are

designed for moments

of relaxation and are

characterised by a detox

action that is boosted

with night use.

Save The Color

Synergies of shampoo

and mask designed

to take care of the

intensity and brilliance

of the color. To be used

in the salon or at home,

it ensures a «gloss»

effect, brilliance of

reflections, hydration

and nourishment,

protection from

atmospheric agents.

Effectiveness of a

professional result in a

few minutes.

Biotic Formulas

The line dedicated

to the protection of

microbioma. These

products offer a

full range of pre and

postbiotic treatments

for the wellbeing of the

scalp, face and hair

microbiota.It is a line

designed to take care

of sensitive, impure,

excessively dry skin.

Super Drops

The range consists of 3

specific boosters, able to

maximise the treatment.

These super concentrated

products, hence in drops,

are designed to be used

on their own, either

on the face as beauty

serums or on the hair

as perfecting fluids, or

blended with creams or

masks to strengthen their

specific action.

Stayling Alive

The line dedicated to

hair design for an always

perfect, fashionable and

suitable for any need

look. Stayling Alive takes

care of the hair at 360°,

protecting them from

external agents, smog,

humidity, thermal and

oxidative stress. In a few

moments, the products

give texture, control,

silkiness even the most

difficult hair to tame.

Cool Beauty

Clean formulations,

ultra-green ingredients,

respect for raw materials,

waterless approach:

thanks to Disruptive

Cleanser, Hydra Sorbet,

5 Prodigious Essence,

Freshlift Eye Treatment,

the brand has developed

effective solutions to face

the current challenges

and help us save our

planet.

---

TECNO DRY

100% MADE IN ITALY

OUR STORY

Tecno Elettra was founded in 1982 as an

Italian manufacturing company with the aim

of combining traditional hand-made and

industrial-scale production of 100% MADE IN

ITALY professional hairdryers. This ambitious

goal was achieved after a constant period

of growth, development and attention to

continuous improvement, with the right mix of

tradition, local culture, research, innovation

and quality. Over time, new models were

created with more and more technology and

attention to Italian craftsmanship. Investments

in research & development and quality

control, together with numerous international

ABOUT US

Company Name:

TECNO DRY Srl

Company Address:

Via Puglie, 6/8

60030 Monsano (AN)

Italy

Tel. +39 0731 377 200

Email: [email protected]

Website:

tecnodry.it

Founded in:

1982

Head of Sales

Daniele Focante

[email protected]

Export Manager

Maria Vittoria Busilacchi

[email protected]

Export Manager

Gattafoni Cinzia

Main Export

Destinations:

Europe, Middle East

and Central America

certifications, have allowed Tecno Elettra to

grow and consolidate in several different

countries.

OUR PRESENT

In 2022, Tecno Dry took over from Tecno

Elettra to carry on the tradition of the 100%

MADE IN ITALY products. Constantly looking

for new ideas and solutions, the company is a

leader in design, technology and ergonomics.

Today, Tecno Dry offers a wide range of

professional hair dryers of excellence. With

its many product ranges and a comprehensive

customer satisfaction policy it can meet

your every need in the world market with the

innovation and reliability demanded by the

best hairstylists. Punctuality and continuous

improvement represent the milestones of our

company.

---

Tecno Dry

headquarters in

Monsano, Italy.

OUR APPROACH TO WORK:

THE TRUST WE CREATE

The purpose of Tecno Dry is to strengthen

and expand its distribution network, focusing

on exclusive distributors and importers.

Over the years, we chose to walk side by side

with our clients and we selected companies

interested in long-term relationships with

exclusive agreements. These policies

allowed Tecno Elettra to grow together with

its customers and to make the TE brand a

solid and reliable trademark.

REASONS WHY

More than 35 years of

Italian manufacturing

experience

Exclusively professional

products

Complete production

chain and internal R&D

International profile

together with innovation

and tradition

International quality

certificates

Worldwide presence

Private label services

STAR

PRODUCTS

Diamond

Design and elegance

in its purest form,

Diamond is the result

of dedicated research

in engineering and

technology by Tecno Dry.

This luxurious, modern

and elegant hairdryer

combines power, energysaving

and a perfect

heat-air ratio, all in a

lightweight structure. It’s

a professional product

which guarantees perfect

ergonomics and ease

of use - ideal if you

want every drying day

to be like an in-salon

experience. Available in

champagne, black and

pale pink.

En-Green

En-Green is the

environmentally friendly

hairdryer. Thanks to the

two patented conveyors

made by Tecno Dry, the

air flow is not dispersed,

so energy consumption

is notably reduced. With

En-Green you can dry

and style perfectly in

one go.

---

TECNO DRY

TeknoAirpro

This year, Tecno Dry also

continues its innovation

research aimed aimed

to prioritise both

technology and the

well-being of the end

user. The 2023 launch

is called “TeknoAirPro”

– an extremely light

model but at the same

time with a working life

of about 20,000 hours.

This new Tecno Dry

product, equipped with

a digital motor, is

part of the line of

professional brushless

hairdryers with

effective power of up

to 2,650W. This is the

result of constant and

methodical innovation in

engineering, assembly

of materials and new

components, resulting

in design and power

blending perfectly.

TeknoAirPro is a perfect

combination of elegance

and practicality and

is available in black

elegant, red elegant,

pink elegant and

champagne elegant. Its

perfect ergonomics and

lightness allow easy and

long-lasting use and it

has an optimum heat-toair

ratio.

OUR FOCUS:

CUSTOMIZATION

All Tecno Dry products can be customized

according to the customer’s needs; it is

therefore possible to design and create a

specially made product focusing the attention

on a personalized marketing, with the aim

to target the market segment identified by

the Customer. Customization can refer just

to graphics and aesthetics by adding the

customer’s logo on the product, but it can

also involve inner components, in order

to satisfy the end user requests. During

the customization process, it is of utmost

importance to remember that the specific

needs of the Customers are the basis on

which a new product is shaped out of an

already existing one from Tecno Dry’s range.

This generates a constant interaction among

Tecno Dry, Customer, market demands and

development of a new brand.

---

TRINITY

QUALITY AND A

PASSION FOR PEOPLE

Trinity haircare finds its origin in Switzerland.

The company is proud to be Swiss and to be

able to show some of the typical features

Switzerland is known for across the world,

such as superior quality products, clean, modern

and functional design and strong focus

on environment, nature and people. With an

international team of professionals with their

own specialist skills and experience, the

company tries to incorporate its Swiss roots

and Swiss characteristics into every project,

product and activity, from Research and Development

to packaging, through the quality

and functionality of all their products. One of

the main endeavours of the company is to

represent a complete and consistent Swiss

identity, by being loyal to its values and principles.

However, it shows the same great respect

for its suppliers’, distributors’, partner

salons’ and customers’ identity, because the

main focus of this brand is on people.

SWISS IDENTITY

The brand was established in 2007 and immediately

achieved resounding success in

Germany, Austria and Switzerland. Thanks

to the outstanding quality of the product line

and the company attendance at international

conventions and shows, European markets

soon noticed the young and creative haircare

brand.

Started as a Swiss based R&D laboratory, the

company established a 40,000 sqm logistic

location at the latest standard managed with

SAP software in the south of Germany. Additionally,

the Marketing Department teamed

up with international colleagues from Germany

and Holland. This skilful and creative

crew focused on one mission: positioning Trinity

haircare broadly in medium and high-end

salons in Europe and worldwide. In order to

achieve this, the brand chose a communication

strategy in modern social media, but also

ABOUT US

Company Name:

Trinity haircare AG

Company Address:

Rorschacher Str. 150

9000 St. Gallen

Switzerland

Tel.+41 (0) 71 351 74 - 66

Fax +41 (0) 71 351 74 - 68

Website:

www.trinity-haircare.com

www.tailorsgrooming.com

President:

Robin Schenke

Main Brands:

Trinity haircare – Tailor’s

Grooming

Main Export Destinations:

Germany, Holland, Belgium,

Greece, France, Russia,

Portugal, Czech Republic,

Slovakia, Slovenia, Serbia

and Austria

Left, President

Robin Schenke.

---

In this page, Trinity hairstyling images and

some events attended by the Company.

REASONS WHY

in traditional channels, by sponsoring some

television formats and a number of sports

events and teams. A great achievement for

the development of the brand was the recruitment

of Robin Schenke. At the beginning the

experienced sales professional took on the

position of Export Manager but quickly moved

to a higher level. He took on the company management,

successfully introduced it in more

than 20 countries and made it a well-known

and respected brand in the professional haircare

market worldwide. Charity is an utmost

concern for Trinity, which supports a variety of

projects in the fight against cancer. The company

is also concerned with environmental

protection, sustainability of all materials and

production processes and the continual professional

development of the haircare professionals.

The Trinity’s European Artistic team

has enhanced the educational expertise of

the brand. This group of hair artists who come

from different European countries is responsible

for the development of trend-setting collections,

techniques and products, but most

of all the perfect training for clients in all the

markets where the brand is active.

Passionate, individual,

friendly service

Swiss Quality Products

100% salon exclusive – more

than an empty promise

The colour experts

High profile Research and

Development

Full range of products –

everything a salon needs

Appealing Trend Collections

twice a year

Trinity Trophy – Challenge for

your creativity

---

TRINITY

VISION, MISSION & STRATEGY

Trinity vision is to become one of the leading

brands in today’s professional haircare market,

not in terms of size or turnover, but in terms

of brand recognition, brand awareness, and

most importantly brand value. The company’s

greatest ambition is to be one of the most wellknown

and respected brands in the professional

haircare market worldwide. Trinity's mission is

to sell and promote 100% Swiss salon exclusive

premium quality products in today’s professional

haircare market, with a personal touch and

with a clear focus on education, training and

support, to foster partner salons’ success

and constant growth. Trinity strategy is to

create a strong and cooperative network of

suppliers and distributors who understand, live

and foster the Trinity vision and mission and are

in line with the company policy and values. This

Trinity global network should promote the Trinity

brand and distribute its products by supporting

partner salons.

STAR

PRODUCTS

VDT Cream Hair Colour

140 shades for intense,

brilliant and long-lasting

results with the key

ingredient Vibrant Care

Complex with Jojoba oil,

beeswax, pomegranate

core oil, linoleic acid

and the pigment-booster

Pyrazol for perfect

coverage while protecting

hair and scalp.

Tailor’s Clay

Strong hold and matte

finish for every type of

hair. This unique styling

tool with bamboo extract

and silica is the one

and only real clay. Its

stunning creamy texture

gives firm hold, form and

texture. Perfect for short

cuts and for everybody

who likes a natural and

strong look.

One12 multi-action

spray

12 benefits in only one

product: nourishes,

detangles, eliminates

frizz, acts anti-static,

protects the colour,

adds volume, seals

cuticles, protects from

environmental stress,

seals ends, reduces

blow-drying time, hinders

cellular ageing and

leaves hair brilliant and

shiny. Contains a blend

of precious natural Argan

oil, Macadamia oil and

Nyamplung oil.

---

NEW COLLECTION

THE

SECRET

GARDEN

SPRING / SUMMER 2023

TRINITY haircare AG

Rorschacherstrasse 150-152

CH-9000 St. Gallen

Tel. +41 (0) 71 351 74-66

[email protected]

www.trinity-haircare.com

---

VITALFARCO

HAIR COSMETICS

HAIR CARE EXCELLENCE,

SINCE 1969

With over 50 years of experience in the hair

industry, Vitalfarco Hair Cosmetics ranks

among the Italian leaders in the production

of hair bleaches and hair dyes, exporting all

over the world its know-how in the formulation

of cutting-edge treatments for hairstyling

professionals.

Developed on an area of approximately

20.000 sq.m, Vitalfarco currently boasts

an internal laboratory for R&D activities, 3

production sites, two warehouses, as well

as an academy for educational activities

set up with the most advanced professional

equipment.

At Vitalfarco, the entire business is based

on a clear and simple mission: to provide

hair professionals with products that exceed

expectations, further enhancing their talent

in the eyes of customers.

With around 50 countries served and a global

distribution network, the company can count

on a solid and innovative structure, able to

guarantee a service of absolute excellence

both for its own brands and for private label.

ABOUT US

Company Name:

Vitalfarco Hair

Cosmetics

Company Address:

Via A. Canova 8/10

20094 Corsico (MI) - ITALY

[email protected]

Website:

www.vitalfarco.com

Established:

1969

Number of employees:

45

Main Brands:

Maxima Professional,

Roverhair, Vitael, NHP

CEO:

Luca Messinese

Export Manager

(Brands):

Carlo Crosti

Export Manager

(Private label, Brands):

Daniela Colleoni

---

REASONS WHY

A family business company

since 1969

Sustainable production

and certified quality

100% control of the value chain

Global distribution network

Private Label services

360° customer support

Tailor-made education offer

STAR

PRODUCTS

Thanks to continuous

investments in

developing a complete

portfolio of brands and

lines, the company can

offer a wide range of

high quality technical

products and hair care

treatments, satisfying

different markets and

positioning needs.

Recent is the restyling

of all Maxima

Professional lines:

among the star

products, Hair Color

Plex, the cream coloring

system with a vegan

formulation that ensures

maximum reliability and

stability of reflections

while protecting the hair

structure; Charcoal,

the innovative line of

professional bleaching

and blonde hair care

with activated vegetable

charcoal; Fiber Liss,

developed to vary the

level of smoothness

and offer customised

services such as

absolute smooth, antifrizz

and lamination.

Thanks to the

acquisition of

Roverhair, an italian

premium brand of

organic hair care joins

the portfolio with its

flagship lines Electa

- finest hair color,

Essence - ammonia

free coloring system,

Ultimate Nutris, a line

dedicated to a 100%

vegan-friendly hair

reconstruction.

The portfolio is

completed by Vitael,

the line of professional

treatments specifically

formulated to offer

reliable and versatile

products, in the salon

and at home, and NHP

- the line of technical

products based on

extremely pure and

biological actives.

---

117 1984

33 25

COUNTRIES WE DO

BUSINESS WITH

YEAR WE WERE

FOUNDED

DOMESTIC

REPRESENTATIVES

INTERNATIONAL

REPRESENTATIVES

WORLD’S LARGEST BEAUTY SALES REPRESENTATIVES ORGANIZATION

WHO WE ARE

The Kirschner Group, Inc.

is a professional sales organization

with over 35 years of experience

growing America’s leading,

professional beauty brands.

We are the only sales organization

that has a presence in all 50 states,

Canada, and the entire

international marketplace.

WHAT WE DO

The Kirschner Group, Inc.

connects our brands to the right

distributor or retailer.

We then manage the business

on a day-to-day basis, to

ensure our customers get the

support they need for the growth

of their brand.

WHERE WE SELL

Hair / Nail / Esthetic

Professional Distributors I Ethnic

Distributors I Barber Distributors

Chain Salons

Prestige / Department Stores

Beauty Retailers I E-Commerce

TV Shopping Network

THE KIRSCHNER GROUP, INC.

28328 Constellation Road

Valencia, CA 91355, USA

+1-800 527 8645 (toll-free)

+1-661 257 6260

www.kirschnergroup.com

[email protected]

tkg.beauty

The Kirschner Group, Inc.

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PROFESSIONAL SALON BRANDS

HAIRCARE

TOOLS

MEN

NAILS

HAIRCARE

RETAIL BRANDS

TOOLS

COSMETICS

---

4 th International Exhibition for Cosmetics, Beauty, Hair

Home Care, Private Label, Packaging and Ingredients

September 27-29 , 2023

Istanbul Congress Center - Lutfi Kirdar Congress Center

Taksim - Istanbul - Turkey

www.beauty-istanbul.com

Tel: +90 212 2229060 |

+90 533 4843030 | [email protected]

---

The Cosmoprof network, a 360°worldwide B2B platform for the global beauty community,

has shows in Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, and Miami,

and hosts 500,000 professionals and 10,000 exhibitors from all over the world.

LAS VEGAS

JULY 11 – 13, 2023

MUMBAI

DECEMBER 7 – 9, 2023

BOLOGNA, ITALY

MARCH 16 – 20, 2023

MIAMI

JANUARY 23 – 25, 2024

BANGKOK

SEPTEMBER 14 – 16, 2023

HONG KONG

NOVEMBER 14 – 17, 2023

FOR MORE INFO COSMOPROF.COM/NETWORK