Ideagen Global - Catalyze Magazine, March 2023

DAVID YUNGER CONTINUED... David: And finally, George, you know the world is really unpredictable, and we need a framework that allows us to make decisions in an ethical and moral way. There's a responsible AI framework that Microsoft has introduced, which we embrace as a company and put at the center of everything we do. It's really about how artificial intelligence systems must treat people fairly, they have to perform reliably and safely, they need to be secure and respect privacy, and they have to be inclusive to empower and engage those who are underserved. It needs to be ultimately understandable and accountable. So that's how we run our company, and that's how I always want to run it. CATALYZE MAGAZINE | 14

G L O B A L The Circular Economy and Partnerships within the American Chemistry Council Craig Cookson Senior Director, Plastics Sustainability American Chemistry Council George Sifakis: George: What is the circular economy, and how is it related to your work directly at the American Chemistry Council? Craig Cookson: Yeah, so we think of our economy now, and the opposite of the circular economy is a linear economy where we take, we make, and then we waste. We cut down trees, drill for oil and natural gas, mine for minerals and metals, and then make something, and maybe we're not optimizing our resources and being as efficient as we can along the way. After we've used those materials, for lack of better words, we dig a hole in the ground, dump this stuff in, cover it with dirt, and it's a landfill. Then we go back and do the same thing. So a circular economy is number one, how can we do everything? How can we better optimize our resources so we're using less energy, conserving water, and reducing our greenhouse gas emissions? After we've used these products, how do we recycle and recover them and get them back into our economy instead of wasting them and taking a new virgin natural resource? George: That is incredible, and thank you for that because it's important to understand what that circularity is; what is that circular economy? Taking it a step further, as you're collaborating with stakeholders from diverse backgrounds and perspectives, how do you approach this? How do you do that effectively within and outside of the plastics industry? CATALYZE MAGAZINE | 15