Glamsquad Magazine March 2023

REPORTAGE

American rap superstar

Future tapped Canadian

super Star Drake and Tems,

Future noted that what

makes a big part of

“Wait For You” is such a

special song in Tems’ sultry

voice.

Tems’ vocals originally

appeared on “Higher”

from her 2020 debut EP For

Broken Ears. Even though

she’s sampled on the song,

the 27-year-old earned

her first No. 1 single on the

Billboard Hot 100 thanks

to Future listing her as a

feature on “Wait For U.”

It’s just her third Hot 100 hit

following Wizkid’s “Essence”

(No. 15) and Drake’s

“Fountains” (No. 26).

Not a stranger to

international accolades, Tems

was the first African female

artiste to debut at number

one on the Billboard Hot

100. Tems bagged two BET

Awards, becoming the first

Nigerian female to win ‘Best

International Act’ at the BET

Awards.

Tems hit the number 1

spot on the Billboard Charts

With a Cover Of “No Woman

No Cry.” She also became

the first Nigerian artiste with

the most Billboard Hot 100

appearances.

Tems spontaneity and

unique music sound

also endeared her to

the international sporting

company Reebok. The singer

got an endorsement deal

with the brand less than two

months after she got the

deal with Tommy Hilfiger. The

sportswear brand announced

the deal on Monday, January

7, via a campaign tagged

“Life is Not a Spectator Sport.

According to the campaign

director and Senior Director of

Marketing Creative & Design

at Reebok, Jide Osifeso, the

campaign aimed to motivate

consumers to follow their

passions, celebrate their

individuality, and become

active participants in the world

around them.

In addition to this, Tems also

bagged a partnership deal

with Coca-Cola to take African

music to the next stage. For

Tems, having achieved a lot

in the last five years, without

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