Ideagen Global - Catalyze Magazine, March 2023
With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale. Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit! This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.
With Ideagen's extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a monthly magazine where you will find transcriptions from Ideagen events, content, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale.
Ideagen's monthly Catalyze Magazine is back in 2023 with our March edition. Inside, view conversations from our Global Innovation Summit!
This months covers features speakers from the Global Innovation Summit: Jeff Peterson, Tiffani Bova, Jeff Terry, Anne Gross, Amy Porfiri, Vedrana Hodzic, David Yunger, Craig Cookson, Ernest Dupont, Zoe Thompson, Jordan Mitchell, and Suzanne McCormick.
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IDENTIFYING AND ADDRESSING
RETENTION ISSUES
TIFFANI BOVA: AUTHOR, GROWTH AND
INNOVATION EVANGELIST,
SALESFORCE
George Sifakis: How can companies innovate and use
different methodologies to help with retention and to retain
the best and the brightest employees that are the lifeblood
of that business?
Tiffani Bova: I'll tell you, the adviser of me, the ex-analyst of me, wants to answer that question right
away. I just want to go, here's the answer; here are the three things you need to do, and I learned a
number of years ago that I was probably doing a disservice to my customers and clients by doing that.
Now when I'm in front of Salesforce customers, and I get the opportunity to meet with executives, and
when they ask me these questions, I've tried to be a much better asker of questions. Instead of
responding with what I think they should do, I will say, I don't know the answer to why you may have
a retention problem or how to fix your retention problem, but I will ask you this. Based on the last
employee survey you did, what were the top three things employees were most unhappy about? And
the answer to that question tells me a lot because if the executive team doesn't know the answer to that
question, then it validates what we found, which was lots of surveys are going on, and data is getting
captured, but nobody's doing anything with that data. If they know the answer, I'll say, great, tell me
what the top three biggest pain points are for your employees, and they'll rattle them off. Then I'll say,
What are the things you're doing to overcome them, fix them, adjust them, whatever needs to happen
in order to improve that part of the employee experience, the employee journey, and they'll start to dig
into it.
CATALYZE MAGAZINE | 4
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